Hc plans book
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Hire-Cycle is launching an integrated marketing campaign to raise awareness of its hiring process improvement services in Amarillo, Texas. The campaign will include a cocktail party kickoff event, participation in local business expos and tournaments, videos and other digital content, and tracking of website traffic and social media engagement. The goal is to target senior executives and HR directors to build partnerships and generate new clients.
Hc plans book
- 2. HIRE CYCLE
- 3. TABLE OF CONTENTS 2 Axiom Interactive ....................................................................................................................................................... 3 Executive summary .................................................................................................................................................. 4 The campaign .................................................................................................................................................................. 5 Objective 1 ......................................................................................................................................................................... 6 Objective 2 ........................................................................................................................................................................ 7 Hire-cycle rebrand .................................................................................................................................................. 8 website ............................................................................................................................................................................... 9 SWOT .................................................................................................................................................................................... 10 risks ..................................................................................................................................................................................... 11 target market ........................................................................................................................................................... 12 campaign kick-off ................................................................................................................................................... 13 imc tactics ..................................................................................................................................................................... 14 imc tactics 2 ................................................................................................................................................................. 15 calendar ......................................................................................................................................................................... 16 calendar 2 ..................................................................................................................................................................... 17 Budget ................................................................................................................................................................................ 18 evaluation ...................................................................................................................................................................... 19 meet the team ............................................................................................................................................................. 20
- 4. AXIOM INTERACTIVE 3 Axiom Interactive is a full service agency. Axiom Interactive help companies better communicate with target audience and set goals by focusing on strategic planning, marketing and communications for business-to-business systems. We help clients grow by providing insightful and effective marketing communication solutions. You, as the client, will have our guidance and assistance throughout the process in order to meet your set goals! We can help when youre stuck and need an need objective council as well as practical help to move through a process: Developing a marketing plan Integrating sales and marketing efforts Designing a digital marketing plan Effective Marketing Strategy Increased Brand Awareness Dynamic Messaging Generating Qualified Leads Customer Retention Measuring Success Rate.
- 5. EXECUTIVE SUMMARY 4 A study conducted by Harris Interactive indicate that 74% of people would considerer finding a new job. These individuals will begin an extensive process of looking for a new job and starting the hiring process once again. this is where our campaign steps in. Hire-Cycle specializes in improving clients overall hiring process and candidate experience. A start up company based in Amarillo, Texas strives in helping reduce company cost during the hiring process with long term selection options through specialized data mining services.
- 7. 6 RAISE CONSIDERATION FOR HIRE-CYCLE OBJECTIVE
- 8. OBJECTIVE 7 RAISE AWARENESS FOR HIRE-CYCLE
- 10. WEBSITE 9
- 11. SWOT ANALYSIS 10 S Small Business which means more of a personal connection local business strong management W clientele needs to remain small at first until current staff knows what they can handle Lack of consumer awareness unfilled business category specific niche: solely B2B offer competitive pricing and selectable packaging showcase content creators and producers competition from big businesses financial instability being a new businessT O
- 12. 11 RISKS HIGH RISK VISIBILITY OF FINANCIAL PLAN AND CASH AVAILABILITY OVERALL RISK OF VENTURE MEDIUM RISK REALITY OF GOAL SETTING AND STRATEGIES STABILITY OF THE INDUSTRY STABILITY OF TECHNOLOGY LOW RISK ABILITY TO PENETRATE THE MARKET PLACE RE-BRANDING CORPORATE IMAGE POTENTIAL GROWTH WITHIN HIRE-CYCLE
- 13. TARGET MARKET 12 For this campaign, Hire-Cycle will be focusing on senior executives along with Human Resource Directors within the Panhandle region. Our primary focus and the main targeted group are individuals that are hiring new employees on a frequent basis. This will allow for a quicker response and a prominent go to individual during the proposal phase. Our secondary, but just as vital, targets are senior executives that continue to successfully run growing businesses. Reaching out to these individuals will help Hire-Cycle to connect to businesses with a more interpersonal level and initiate relationships that will set foundations for future business.
- 14. CAMPAIGN KICK-OFF 13 Cocktail party benefiting Snack Pak 4 Kids, hosted with the Amarillo Club. This event will mark the beginning of our campaign and introduction to the community of what Hire-Cycle is. This event will allow Hire-Cycle to showcase their new business to local executives and hiring managers. Not only will this event help create brand engagement; it will also create a lasting experience of Hire-Cycle. June 7, 2014
- 15. IMC TACTICS 14 B2B HAS CHANGED... AGAIN Executives are losing time and are beginning to turn to videos more frequently. According to Earnest-Agency after conducting a national survey, 75% of Top senior executives watch videos Online sites every week. 65% visit a vendors website after watching a video meaning that content is king. The video that will be produced will be compiled with a mix of video and text to keep individuals engaged with the video longer. This is us: Wecome to a better Business Hire-Cycle HIRE CYCLE
- 16. IMC TACTICS (CONT.) 15 Linkedin is the worlds largest professional network holding over 250+ million individuals. Having a strong captive audience readily available this will allow Hire-Cycle to create a group and place all content created during the campaign. As clients begin to join the movement, being connected on this social site will allow for more engagement with others. Buyers say when they are ready, they will find you. 84% said word of mouth recommendations influence their purchase decisions 81% start with a web search 9 10
- 17. CALENDAR 16 MAY 15, 2014 JUNE 7, 2014 Business Connection Tradeshow Business to Business annual trade show where over 300 exhibitors, thousands of potential customers. Campaign Kick-off and Cocktail Party Introduction of Hire-Cycle into the Community with a Cocktail Party. All proceeds benefit Snack-Pak 4 Kids Charity.
- 18. 17 19th Annual BBQ Cook-off Amarillo Chamber Tradition giving over 6,000 business owners, mangers and employees an opportunity to communicate freely. Annual Texas SHRM Conference JULY 24, 2014 Chamber Open Golf Tournament Amarillo's Largest Golf Tournament. Opportunity to engage in conversation with business professionals over a competitive game of golf. SEPTEMBER 11, 2014 OCTOBER 2014
- 19. BUDGET 18 Contingency $1,277.91 PR Kick Off $2,500 Community Engagement $570 Camera and Equipment $2,000 SWAG $1,500 Corporate Image $1,000 Printed Mate- rial $1,152.09 12.7791% 25% 5.7% 20% 15% 10% 11.5209% Community Engagement Business Connection Tradeshow - $275 per booth Amarillo Chamber of Commerce- $175 membership fee Golf Tournament- $60 per person SWAG 110 Pens- $232.50 100 Notepads- $215.45 130 Coasters- $551.80 60 Padfolios- $494.60 Printed Material 100 Post Cards- $144.99 100 Booklets- $412.61 500 Brochures- $360.00 500 Business Cards- $88.49 250 Letter Heads- $146.00
- 20. EVALUATION 19 The success of our campaign will be measured by conducting a mid evaluation and post evaluations survey over awareness and considerations of Hire-Cycle. During the remaining time of this campaign we will also monitor the following activities to ensure the efficiency of this campaign- -Hire-Cycle new clients -Snack Pak 4 kids event participation -Follow up on earned media for event kick off -LinkedIn participation -YouTube Subscribers -Traffic flow on Hire-Cycles new website We have set aside $1,277.91 Contingency to allow for adjustments during the campaign as necessary.
- 21. MEET THE TEAM 20 Andrew Santos Creative director Lauren Heinrich Sales director Natalie Pugh Account director Angel Wang Media specialist Megan pirtle copywriter Alex Montoya Branding director