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Headsted Pitch Deck - Jan 2014

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Toni Vanhala

This is the pitch deck for our company Headsted. We create evidence-based online courses for mental well-being.

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Evidence-based online courses for mental well-being Polar Bear Pitching, Oulu 7.2.2014
Team Dr. Toni Vanhala, CEO and Cheerleader • 10+ years in constructive human-technology research • VTT team leader 2012-2013, Project manager (>1.5 M€ portfolio 2012-2013) • Real-time mobile, desktop, and Web programming M.Sc. Kirsikka Kaipainen, Tech Mastermind • 5+ years of empirical and constructive research on wellbeing technologies • Web and mobile software development, project management M.Sc. Outi Kenttä, Customers Engagement Lead • 4 years of customer facing sales experience, 10-15M USD annual sales volume • Certified Scrum Product Owner, SW project management, HW customer project management • Market-Driven product development M.Sc. Päivi Lappalainen, Content Creator and Psych Professional • Author of several online mental health materials • Finishing her Ph.D. thesis on web-based mental health therapies Scientific Advisor: Professor Raimo Lappalainen • Head of the Department of Psychology at University of Jyväskylä, Finland • Pioneer of brief psychological treatments for mental wellbeing
Problem Lack of easy-to-access, affordable, and attractive support for mental wellbeing One in three has issues with mental wellbeing each year. 45% in US report cost as the main barrier to getting help.
Solution and competitive advantage Online and mobile courses for undiagnosed and symptomatic problems. Interactive peersupport and effective, evidencebased exercises. Available 24/7 Costs a fraction of F2F therapy.
Market Validation Mental Health 113 B$ (US) Psychiatric Medication 5.9 B$ Self-paid mental health care services 160 M$ (2010) Anxiety 40 B$ Target market: Self-help & Peer support Self-improvement 10-11 B$ (US)
Business Model 10% registers referrals Free service (Non-profit) Partners 10% buys premium 35M Prevention for young adults 36€ Avg. spending per year (e.g., 4 mo × 8€ / mo) 1% through care provider 25M€ Annual revenue
Market Segments Subjective wellbeing Experienced mental ill-being Diagnosed mental illness Objective mental health
Go to Market Social Media Partners (Finland) FB groups Anxiety 100,000+ members Depression 100,000+ Web discussion forums Social Anxiety Disorder forums 140 000+ members - serves 135,000 univ. students in Finland Schools - Teacher training schools (Tampere and Oulu) Campaigns Help us Help Send virtual mental wellbeing to a friend through our service Share positive experiences Post and share positive experiences with friends and our community Crowdfunding Raising awareness through (social) media buzz
Where We Are Now? First product launch end of January, 2014. A comprehensive service will be available by the end of the year. International version is to be launched 2Q2014.
Help us HELP! We want to reach all who need our help! –Tell your friends about us –Become our Business Angel and/or Advisor toni@headsted.com outi@headsted.com kirsikka@headsted.com

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Headsted Pitch Deck - Jan 2014

  • 1. Evidence-based online courses for mental well-being Polar Bear Pitching, Oulu 7.2.2014
  • 2. Team Dr. Toni Vanhala, CEO and Cheerleader • 10+ years in constructive human-technology research • VTT team leader 2012-2013, Project manager (>1.5 M€ portfolio 2012-2013) • Real-time mobile, desktop, and Web programming M.Sc. Kirsikka Kaipainen, Tech Mastermind • 5+ years of empirical and constructive research on wellbeing technologies • Web and mobile software development, project management M.Sc. Outi Kenttä, Customers Engagement Lead • 4 years of customer facing sales experience, 10-15M USD annual sales volume • Certified Scrum Product Owner, SW project management, HW customer project management • Market-Driven product development M.Sc. Päivi Lappalainen, Content Creator and Psych Professional • Author of several online mental health materials • Finishing her Ph.D. thesis on web-based mental health therapies Scientific Advisor: Professor Raimo Lappalainen • Head of the Department of Psychology at University of Jyväskylä, Finland • Pioneer of brief psychological treatments for mental wellbeing
  • 3. Problem Lack of easy-to-access, affordable, and attractive support for mental wellbeing One in three has issues with mental wellbeing each year. 45% in US report cost as the main barrier to getting help.
  • 4. Solution and competitive advantage Online and mobile courses for undiagnosed and symptomatic problems. Interactive peersupport and effective, evidencebased exercises. Available 24/7 Costs a fraction of F2F therapy.
  • 5. Market Validation Mental Health 113 B$ (US) Psychiatric Medication 5.9 B$ Self-paid mental health care services 160 M$ (2010) Anxiety 40 B$ Target market: Self-help & Peer support Self-improvement 10-11 B$ (US)
  • 6. Business Model 10% registers referrals Free service (Non-profit) Partners 10% buys premium 35M Prevention for young adults 36€ Avg. spending per year (e.g., 4 mo × 8€ / mo) 1% through care provider 25M€ Annual revenue
  • 8. Go to Market Social Media Partners (Finland) FB groups Anxiety 100,000+ members Depression 100,000+ Web discussion forums Social Anxiety Disorder forums 140 000+ members - serves 135,000 univ. students in Finland Schools - Teacher training schools (Tampere and Oulu) Campaigns Help us Help Send virtual mental wellbeing to a friend through our service Share positive experiences Post and share positive experiences with friends and our community Crowdfunding Raising awareness through (social) media buzz
  • 9. Where We Are Now? First product launch end of January, 2014. A comprehensive service will be available by the end of the year. International version is to be launched 2Q2014.
  • 10. Help us HELP! We want to reach all who need our help! –Tell your friends about us –Become our Business Angel and/or Advisor toni@headsted.com outi@headsted.com kirsikka@headsted.com