際際滷

際際滷Share a Scribd company logo

Headwalk Business Pres English

Carlo Fava La Padula
Carlo Fava La Padula

Headwalk is a social news magazine that aggregates articles from various sources to provide a central hub for online news. It aims to solve the problems of having too many dispersed news sources and the time required to search across multiple portals. Key features include aggregation of articles from RSS feeds, user generated content from Facebook and Twitter, and an addictive interface that allows browsing articles from left to right like a magazine. The business model relies on advertising revenues from banners and video ads, as well as merchandising. Financial projections estimate revenues of 7.6 million in 2011, becoming cashflow positive by late 2013 with 150,000 users and growing revenues and user base through 2014 and 2015.

1 of 18
Co nf id en tia l Business concept of Headwalk Germany GmbH
The Problem Too many sources of news, distributed over a multitude of portals Time intensive search for an update Loss of quality when visiting one source only
The Idea Central hub for online news, social news and up-to-date content Headwalk is the first Social News Magazine
The Keyfeatures Aggregation of Articles from Time- and location driven Articles various Sources Articles have a time, location, and topic attribute RSS-Feeds from Blogs & Newsportals Kontext sensitive search User Generated Content Visual search via timeline Facebook & Twitter Addictive Interface Community Mag-like Design Users can contribute, discuss and rate Browsing from left to right articles Users can compile their individual magazine Image and video contributions, to further from any source illustrate articles Custom badges for great writers + iPhone and iPad Application
The Target Audience News Online Huge Target Group 21% of all consumers are News-Junkies, that use the News-craving Digital Natives internet for their primary source of information (Semi-) professional Journalists important and constantly moving vertical Politically engaged Users no services similar to headwalk are available Bloggers Authors & professional Writers Sports, finance, and tabloid addicts Citizen Journalism Less professional writers and a growing number of broadcasting individuals Images & clips from amateurs replace cost intensive news reports Often more directly involved in incidents, and faster at location (Eye Witness News)
The Others Citizen Journalism News Aggregators News Portals
We journalise history.
Headwalk Business Pres English
Headwalk Business Pres English
Headwalk Business Pres English
Headwalk Business Pres English
Headwalk Business Pres English
The Market Entry The Creative Board of Professionals Strong Pull From all represented News Verticals professional Opinion Known Opinion Leaders convert Leaders are combined to the Creative Board their followers to our audience Initially the Creative Board descides who is eligible to become Cool Specialist have a pull on the a Headwalker and to publish articles new generation of Journalists (from These Opinion Leaders are a guarantee for Quality Universities and Insitutions) A thorough and extrovert combination of people also guarantees Media and PR Attention Badges as the Social Motive Once Users become Headwalkers, they are awarded for Quality with Custon Badges Badges arnt standardized, but individually assigned by the Members of the Creative Board With these custom badges the stickiness factor is guaranteed, and users are encouraged to specialize
The Business Model Advertising Revenues Banners in the content area Advertorials Geo-Targeting, Demographical Targeting, Behavioral Targeting Preroll and postroll Video Ads 0,10 0,50 per User Start with 150.000 Users Merchandising Online Shop for Merchandising Intelligent collection of items (think MOMA Gift Shop)
Key Financials This is how headwalk will be cashflow positive in 2011 2010 2011 2012 2013 2014 2015 Turnover 0 7,6 292 1.660 12.088 69.549 Premium User 0 220 411 728 1.369 2.459 User 0 90 1.500 4.000 9.700 15.000 Costs 87 650 1.607 1.800 2.710 4.526 EBITDA - 87 - 642 - 1.314 - 201 9.377 65.023 in 1.000 Investments: 2010 100 Cashflow positive 2011 650 (Sept. 2013) 2012 1.320 2013 210
The Timeplan
The Team Founder + CEO Carlo LaPadula Co-Founder & CTO Programming Paolo Sechi Silvan Golega www.pidoco.com Marketing + Consulting Prof. Michael Hoinkes / CMO Dipl.-Ing. G. Bruno / COO
Thank you.

More Related Content

Headwalk Business Pres English

  • 1. Co nf id en tia l Business concept of Headwalk Germany GmbH
  • 2. The Problem Too many sources of news, distributed over a multitude of portals Time intensive search for an update Loss of quality when visiting one source only
  • 3. The Idea Central hub for online news, social news and up-to-date content Headwalk is the first Social News Magazine
  • 4. The Keyfeatures Aggregation of Articles from Time- and location driven Articles various Sources Articles have a time, location, and topic attribute RSS-Feeds from Blogs & Newsportals Kontext sensitive search User Generated Content Visual search via timeline Facebook & Twitter Addictive Interface Community Mag-like Design Users can contribute, discuss and rate Browsing from left to right articles Users can compile their individual magazine Image and video contributions, to further from any source illustrate articles Custom badges for great writers + iPhone and iPad Application
  • 5. The Target Audience News Online Huge Target Group 21% of all consumers are News-Junkies, that use the News-craving Digital Natives internet for their primary source of information (Semi-) professional Journalists important and constantly moving vertical Politically engaged Users no services similar to headwalk are available Bloggers Authors & professional Writers Sports, finance, and tabloid addicts Citizen Journalism Less professional writers and a growing number of broadcasting individuals Images & clips from amateurs replace cost intensive news reports Often more directly involved in incidents, and faster at location (Eye Witness News)
  • 6. The Others Citizen Journalism News Aggregators News Portals
  • 13. The Market Entry The Creative Board of Professionals Strong Pull From all represented News Verticals professional Opinion Known Opinion Leaders convert Leaders are combined to the Creative Board their followers to our audience Initially the Creative Board descides who is eligible to become Cool Specialist have a pull on the a Headwalker and to publish articles new generation of Journalists (from These Opinion Leaders are a guarantee for Quality Universities and Insitutions) A thorough and extrovert combination of people also guarantees Media and PR Attention Badges as the Social Motive Once Users become Headwalkers, they are awarded for Quality with Custon Badges Badges arnt standardized, but individually assigned by the Members of the Creative Board With these custom badges the stickiness factor is guaranteed, and users are encouraged to specialize
  • 14. The Business Model Advertising Revenues Banners in the content area Advertorials Geo-Targeting, Demographical Targeting, Behavioral Targeting Preroll and postroll Video Ads 0,10 0,50 per User Start with 150.000 Users Merchandising Online Shop for Merchandising Intelligent collection of items (think MOMA Gift Shop)
  • 15. Key Financials This is how headwalk will be cashflow positive in 2011 2010 2011 2012 2013 2014 2015 Turnover 0 7,6 292 1.660 12.088 69.549 Premium User 0 220 411 728 1.369 2.459 User 0 90 1.500 4.000 9.700 15.000 Costs 87 650 1.607 1.800 2.710 4.526 EBITDA - 87 - 642 - 1.314 - 201 9.377 65.023 in 1.000 Investments: 2010 100 Cashflow positive 2011 650 (Sept. 2013) 2012 1.320 2013 210
  • 17. The Team Founder + CEO Carlo LaPadula Co-Founder & CTO Programming Paolo Sechi Silvan Golega www.pidoco.com Marketing + Consulting Prof. Michael Hoinkes / CMO Dipl.-Ing. G. Bruno / COO