This document contains a listing of over 200 completed projects from HealthBlitz related to referral development, physician relations, strategy and research, and creative services. The projects focus on areas like maximizing referrals, physician marketing and sales, strategic planning, market assessments, branding, and marketing materials. HealthBlitz provides comprehensive physician relations and marketing services to healthcare organizations.
Situational analysis in health care industryAbhi Manu
油
The document discusses various techniques for conducting situational analysis in healthcare. It defines situational analysis as the systematic collection and study of past and present data to identify trends and conditions that can influence business performance and strategy choices. For healthcare, situational analysis describes and analyzes the health status and services in an area to assess how well services address needs. It also prioritizes problems to inform planning. Common techniques include 5C analysis, PEST analysis, Porter's Five Forces, and SWOT analysis. The summary provides an overview of how each technique is applied to understand strengths, weaknesses, opportunities and threats to better plan healthcare services.
Measuring Physician Relations ROI; Tools & TechniquesRenown Health
油
The document describes a workshop on measuring physician relations return on investment. It discusses how three organizations, including Baystate Health, demonstrate results from their physician relations programs. At Baystate Health, their physician liaison program led to $8 million in new annual revenue, a 25 to 1 return on their $316,000 investment. Their liaisons conduct over 1,400 face-to-face visits annually and help fill new specialist panels 50% faster. The workshop aims to help others learn from these examples on tracking measures that align with goals and demonstrating physician relations program value.
The document provides details about the marketing plan for launching a new medical care hospital in India. It discusses the idea generation, concept development, market testing, and operational plan for the hospital. It then outlines the various specializations and services that will be offered like multi-specialty hospitals, specialty clinics in areas like Ayurveda, homeopathy, etc. Case studies are presented to understand customer needs better. The marketing strategies discussed include segmentation, targeting, positioning, and the marketing mix.
Jack completed an internship at Upstate Cardiology where he achieved his goals of understanding how the practice obtains business, analyzing health disparities, and determining his career path. He developed a physician referral report, created a new patient satisfaction survey following industry guidelines, and gained insight into common patient ailments by interacting with different departments. While he felt confident in creating the survey, Jack recognized that it could have been improved by reducing some repetitive questions.
Ruth E. Thomas's resume summarizes her experience and qualifications for health and business administration roles. She has over 25 years of experience in managed care, case management, quality management, compliance, nursing and human resources. Her resume highlights her education, certifications and professional skills in areas such as leadership, management, analytics, and Microsoft Office proficiency.
Bookends of the Patient Experience: Improvement Strategies from Admission to ...TraceByTWSG
油
In this webinar, Yvonne Chase of Mayo Clinic shares strategies to improve patient experience across the continuum of care - from pre-service to post-servcie activities. This presentation shares tools and processes used to streamline patient access, coordinate patient care and conduct patient follow-up post discharge - all while monitoring patient interactions to ensure clear and accurate communication from the first point of contact to the last.
The document outlines a presentation on marketing to referring physicians. It discusses the traditional model of in-person visits and events and how physician satisfaction is declining due to increased paperwork and stress. A new integrated marketing plan is proposed for Cooper University Hospital that focuses on building relationships through a quarterly publication called the South Jersey Medical Report, enhanced website content, social media, and a physician liaison program. Initial results showed an increase in referrals from non-Cooper physicians who are now more willing to refer patients to Cooper for cancer, heart, and neuroscience care.
how to market a doctors office 2015 guideBryan Cush
油
This comprehensive 30 Page guide offers medical industry insights, info-graphics and much more.
Areas covered include:
-Determining Your Profitable Procedures
-Educating and Aligning Your Staff with Your Practice Goals (including sample patient phone calls)
-How to Measure Your Online Success : Creating BenchMarks and Goals
-Medical Business Listing Population
-Understanding NPI Databases and Online Accounts
-Top 10 Online Citations for Doctors
-How to Determine Your Keywords to Focus On
The 3rd Physician Liaison Summit Chicago provides real-life examples and strategies for liaisons to strengthen their programs, capture referrals, and increase hospital/health system revenue. This meeting provides proven methods and best practices from your local peers who are leaders in the field as they share insight and tips on how to adapt and implement these same methods into your hospital/health system. Conveniently located, this Midwest Summit is a must-attend meeting for all physician liaisons whether new to the role, or in a leadership position with years of experience.
Discover how to use analytics to drive objectives and results.
Establish value both internally and in referrers' offices.
Prepare for the future of the liaison role.
http://www.worldcongress.com/events/HL14020/
Pharma Sales and Distribution Management in India - OverviewNikhil Saraf
油
This document provides an overview of the pharmaceutical sales and distribution management structure in India. It describes the organizational structure including heads of various business units and therapeutic areas. It outlines the roles and responsibilities of various sales, marketing and training positions. It also describes processes for recruitment, evaluation, promotion and training of sales representatives. Finally, it discusses supply chain management practices around distribution, inventory management and relationships with distributors.
This document provides information about the 12th Annual Observation Management Summit taking place on April 28-29, 2015 in Chicago, Illinois. It is organized by the National Association of Physician Advisors (NAPA) and offers continuing education credits. The summit will focus on strategies for improving patient throughput, capacity, length of stay, and balancing costs in observation units. There will be presentations from industry experts on topics like financial aspects of observation services, navigating status determinations, and achieving peak performance. Pre-summit workshops on April 28th will address laying the foundation for efficient observation units and improving financial outcomes. Participants can also join sessions via a live-streaming webcast.
Build Physician Relationships that Drive Business Results; Part 1Renown Health
油
This document discusses the need to improve relationships with physicians to drive business and referrals. It notes that physicians today feel overburdened and pessimistic about the profession. The document then outlines Baystate Health's strategy to establish a physician referral program using a 3-pronged approach: 1) A physician relationship database to track referrals and provide analytics. 2) An Office of Physician Referral Management to resolve issues. 3) Physician Relations Liaisons assigned to territories to build engagement with physicians and ensure smooth referrals. The goal is to improve physician well-being, communication, and referrals to grow volumes and the health system's business.
The emerging healthcare environment requires expanded patient access while delivering optimal outcomes and cost. As healthcare moves form a fee for service model to alternative delivery and payment models, there are opportunities for physical therapy to revolutionize the delivery of musculoskeletal medicine. Physical therapists are uniquely qualified to spearhead musculoskeletal care through direct access with the potential to improve patient satisfaction and outcomes while limiting unneeded medical care. While this model has been described in the military, there are few descriptions of this PT First approach in the private payer arena. This session will provide the attendee with a multifaceted perspective on the impact of physical therapy in emerging, collaborative healthcare models. Approaches to payers and employers with the business implications will be presented that influence these new models. Key strategies to implement a scalable, best practice model will be discussed including the logistical challenges and corollary solutions in the private arena. We will discus our experience implementing novel delivery models for management of neck, back, shoulder and knee pain. The session will deliver practical solutions to the challenges of implementing, assessing, and adapting a theoretical construct to a working viable program. Finally, the session will discuss how the use of a a large Patient Outcomes Registry and analysis of big data can drive best practice and inform development of the program.
This document describes three case studies of the #Foodiechats social media community increasing brand loyalty through online and live engagement. The case studies promote Certified Angus Beef, Lobsters from Maine, and Negra Modelo beer brand with Chef Rick Bayless. #Foodiechats connected bloggers to the brands who then created recipes and shared experiences on social media using dedicated hashtags to engage the foodie community.
Computers are complex machines that people use to perform a variety of tasks like typing, drawing, playing games, watching videos, listening to music, and surfing the internet. Computers have several key parts including a central processing unit (CPU) that acts as the brain, a screen to display information, a keyboard for typing, a mouse for clicking and selecting items, and a printer for printing documents and images from the computer.
This document provides the scheme of studies for a 3-year DAE Chemical Technology program with specialization in sugar.
The first year covers general courses like Islamiat, English, math, physics, computer applications, and basic chemical engineering. It also includes courses specific to sugar technology.
The second year continues with more advanced math and chemistry courses, as well as courses on industrial chemical processes, quantitative analysis, safety procedures, physical chemistry, and chemical engineering.
The third year focuses on more specialized courses like instrumental analysis, by-products and waste management, quality control in the sugar industry, process instrumentation and control, advanced sugar technology, and industrial stoichiometry.
El documento contiene un poema sobre el f炭tbol que describe las emociones y experiencias que se pueden vivir a trav辿s de este deporte, incluyendo alegr鱈a, dolor, placer, cari単o, solidaridad, humillaci坦n, amistad, muerte y vida. Tambi辿n incluye breves mensajes sobre el amor por el f炭tbol y la importancia de disfrutar este deporte m叩s que ser el mejor.
Este documento es una autoliquidaci坦n del Impuesto sobre el Valor A単adido (IVA) que incluye informaci坦n sobre las operaciones sujetas al IVA realizadas por un sujeto pasivo durante un per鱈odo. Se detallan las cuotas de IVA devengadas y deducibles, as鱈 como los resultados en los reg鱈menes general y simplificado. Adicionalmente, se proporcionan datos de identificaci坦n del sujeto pasivo y se solicita informaci坦n sobre pagos y devoluciones del IVA.
HighQ Publisher - What's new in publisher 4?Ben Wightwick
油
This document summarizes a webinar about new features in HighQ Publisher 4. It highlights that Publisher 4 provides an optimized mobile experience, improved content consumption interfaces, more flexible administration controls, ability to publish public content, support for multiple languages, and improved interoperability through an API. The webinar also demonstrated Publisher 4's capabilities for streamlining content management and publishing processes and socializing content on external platforms.
Este documento presenta el seminario de titulaci坦n de un ingeniero en computaci坦n sobre el desarrollo de un sistema de reserva y venta de pasajes en l鱈nea para una empresa naviera. El sistema utiliza una arquitectura cliente-servidor con interfaces din叩micas basadas en Flash que permiten realizar operaciones de venta y reserva a trav辿s de Internet. El documento describe el an叩lisis, dise単o, implementaci坦n y pruebas del sistema para ofrecer una plataforma completa para la gesti坦n, venta y reserva de pasajes.
El documento proporciona informaci坦n sobre la conquista y colonizaci坦n de M辿xico por parte de los espa単oles. Detalla algunos antecedentes como el descubrimiento de Am辿rica por Crist坦bal Col坦n en 1492 y el Tratado de Tordesillas de 1494 que dividi坦 las zonas de influencia entre Espa単a y Portugal. Luego describe las tres expediciones organizadas por Diego de Vel叩zquez a partir de Cuba hacia el continente americano, culminando con la llegada de Hern叩n Cort辿s a M辿xico en 1519. Finalmente, aborda el choque entre las culturas espa単ola e ind
Una aproximaci坦n a la enfermer鱈a para conocer de qu辿 se trata el asunto.
holter, coraz坦n, arritmias, electrocardiograf鱈a, salud, diagn坦stico, evoluci坦n, seguimiento
Customer Advisory Groups: Another Way to Listen to the Marketplacejasonbritt
油
This document discusses the use of Customer Advisory Groups (CAGs) by UK HealthCare to gather feedback from key stakeholders. It provides examples of different CAGs established, including a Physician Marketing Advisory Group, Referring Physician Roundtable, Employee Marketing Advisory Group, and Main Campus Employee Advisory Group. The document outlines the objectives, membership, meeting schedules, and agendas of these CAGs. It also summarizes the key accomplishments and insights gained from regularly meeting with these advisory groups to improve marketing, customer experience, and operations at UK HealthCare.
The document discusses the opportunity and challenges of implementing a structured physician referral program (SPRP) at a fitness facility. A SPRP can connect patients to facilities through physician referrals, but requires qualified staff, health risk assessments, outcome measurements, and tools like prescription pads and education materials. With proper planning and resources, a SPRP can significantly grow membership and revenue for a facility.
Defining your role in patient experience aamc-gia presesentationEndeavor Management
油
Want to learn how marketing gains a seat at the table in the patient experience? This presentation with MD Anderson and Vanderbilt provides some great tips.
The 3rd Physician Liaison Summit Chicago provides real-life examples and strategies for liaisons to strengthen their programs, capture referrals, and increase hospital/health system revenue. This meeting provides proven methods and best practices from your local peers who are leaders in the field as they share insight and tips on how to adapt and implement these same methods into your hospital/health system. Conveniently located, this Midwest Summit is a must-attend meeting for all physician liaisons whether new to the role, or in a leadership position with years of experience.
Discover how to use analytics to drive objectives and results.
Establish value both internally and in referrers' offices.
Prepare for the future of the liaison role.
http://www.worldcongress.com/events/HL14020/
Pharma Sales and Distribution Management in India - OverviewNikhil Saraf
油
This document provides an overview of the pharmaceutical sales and distribution management structure in India. It describes the organizational structure including heads of various business units and therapeutic areas. It outlines the roles and responsibilities of various sales, marketing and training positions. It also describes processes for recruitment, evaluation, promotion and training of sales representatives. Finally, it discusses supply chain management practices around distribution, inventory management and relationships with distributors.
This document provides information about the 12th Annual Observation Management Summit taking place on April 28-29, 2015 in Chicago, Illinois. It is organized by the National Association of Physician Advisors (NAPA) and offers continuing education credits. The summit will focus on strategies for improving patient throughput, capacity, length of stay, and balancing costs in observation units. There will be presentations from industry experts on topics like financial aspects of observation services, navigating status determinations, and achieving peak performance. Pre-summit workshops on April 28th will address laying the foundation for efficient observation units and improving financial outcomes. Participants can also join sessions via a live-streaming webcast.
Build Physician Relationships that Drive Business Results; Part 1Renown Health
油
This document discusses the need to improve relationships with physicians to drive business and referrals. It notes that physicians today feel overburdened and pessimistic about the profession. The document then outlines Baystate Health's strategy to establish a physician referral program using a 3-pronged approach: 1) A physician relationship database to track referrals and provide analytics. 2) An Office of Physician Referral Management to resolve issues. 3) Physician Relations Liaisons assigned to territories to build engagement with physicians and ensure smooth referrals. The goal is to improve physician well-being, communication, and referrals to grow volumes and the health system's business.
The emerging healthcare environment requires expanded patient access while delivering optimal outcomes and cost. As healthcare moves form a fee for service model to alternative delivery and payment models, there are opportunities for physical therapy to revolutionize the delivery of musculoskeletal medicine. Physical therapists are uniquely qualified to spearhead musculoskeletal care through direct access with the potential to improve patient satisfaction and outcomes while limiting unneeded medical care. While this model has been described in the military, there are few descriptions of this PT First approach in the private payer arena. This session will provide the attendee with a multifaceted perspective on the impact of physical therapy in emerging, collaborative healthcare models. Approaches to payers and employers with the business implications will be presented that influence these new models. Key strategies to implement a scalable, best practice model will be discussed including the logistical challenges and corollary solutions in the private arena. We will discus our experience implementing novel delivery models for management of neck, back, shoulder and knee pain. The session will deliver practical solutions to the challenges of implementing, assessing, and adapting a theoretical construct to a working viable program. Finally, the session will discuss how the use of a a large Patient Outcomes Registry and analysis of big data can drive best practice and inform development of the program.
This document describes three case studies of the #Foodiechats social media community increasing brand loyalty through online and live engagement. The case studies promote Certified Angus Beef, Lobsters from Maine, and Negra Modelo beer brand with Chef Rick Bayless. #Foodiechats connected bloggers to the brands who then created recipes and shared experiences on social media using dedicated hashtags to engage the foodie community.
Computers are complex machines that people use to perform a variety of tasks like typing, drawing, playing games, watching videos, listening to music, and surfing the internet. Computers have several key parts including a central processing unit (CPU) that acts as the brain, a screen to display information, a keyboard for typing, a mouse for clicking and selecting items, and a printer for printing documents and images from the computer.
This document provides the scheme of studies for a 3-year DAE Chemical Technology program with specialization in sugar.
The first year covers general courses like Islamiat, English, math, physics, computer applications, and basic chemical engineering. It also includes courses specific to sugar technology.
The second year continues with more advanced math and chemistry courses, as well as courses on industrial chemical processes, quantitative analysis, safety procedures, physical chemistry, and chemical engineering.
The third year focuses on more specialized courses like instrumental analysis, by-products and waste management, quality control in the sugar industry, process instrumentation and control, advanced sugar technology, and industrial stoichiometry.
El documento contiene un poema sobre el f炭tbol que describe las emociones y experiencias que se pueden vivir a trav辿s de este deporte, incluyendo alegr鱈a, dolor, placer, cari単o, solidaridad, humillaci坦n, amistad, muerte y vida. Tambi辿n incluye breves mensajes sobre el amor por el f炭tbol y la importancia de disfrutar este deporte m叩s que ser el mejor.
Este documento es una autoliquidaci坦n del Impuesto sobre el Valor A単adido (IVA) que incluye informaci坦n sobre las operaciones sujetas al IVA realizadas por un sujeto pasivo durante un per鱈odo. Se detallan las cuotas de IVA devengadas y deducibles, as鱈 como los resultados en los reg鱈menes general y simplificado. Adicionalmente, se proporcionan datos de identificaci坦n del sujeto pasivo y se solicita informaci坦n sobre pagos y devoluciones del IVA.
HighQ Publisher - What's new in publisher 4?Ben Wightwick
油
This document summarizes a webinar about new features in HighQ Publisher 4. It highlights that Publisher 4 provides an optimized mobile experience, improved content consumption interfaces, more flexible administration controls, ability to publish public content, support for multiple languages, and improved interoperability through an API. The webinar also demonstrated Publisher 4's capabilities for streamlining content management and publishing processes and socializing content on external platforms.
Este documento presenta el seminario de titulaci坦n de un ingeniero en computaci坦n sobre el desarrollo de un sistema de reserva y venta de pasajes en l鱈nea para una empresa naviera. El sistema utiliza una arquitectura cliente-servidor con interfaces din叩micas basadas en Flash que permiten realizar operaciones de venta y reserva a trav辿s de Internet. El documento describe el an叩lisis, dise単o, implementaci坦n y pruebas del sistema para ofrecer una plataforma completa para la gesti坦n, venta y reserva de pasajes.
El documento proporciona informaci坦n sobre la conquista y colonizaci坦n de M辿xico por parte de los espa単oles. Detalla algunos antecedentes como el descubrimiento de Am辿rica por Crist坦bal Col坦n en 1492 y el Tratado de Tordesillas de 1494 que dividi坦 las zonas de influencia entre Espa単a y Portugal. Luego describe las tres expediciones organizadas por Diego de Vel叩zquez a partir de Cuba hacia el continente americano, culminando con la llegada de Hern叩n Cort辿s a M辿xico en 1519. Finalmente, aborda el choque entre las culturas espa単ola e ind
Una aproximaci坦n a la enfermer鱈a para conocer de qu辿 se trata el asunto.
holter, coraz坦n, arritmias, electrocardiograf鱈a, salud, diagn坦stico, evoluci坦n, seguimiento
Customer Advisory Groups: Another Way to Listen to the Marketplacejasonbritt
油
This document discusses the use of Customer Advisory Groups (CAGs) by UK HealthCare to gather feedback from key stakeholders. It provides examples of different CAGs established, including a Physician Marketing Advisory Group, Referring Physician Roundtable, Employee Marketing Advisory Group, and Main Campus Employee Advisory Group. The document outlines the objectives, membership, meeting schedules, and agendas of these CAGs. It also summarizes the key accomplishments and insights gained from regularly meeting with these advisory groups to improve marketing, customer experience, and operations at UK HealthCare.
The document discusses the opportunity and challenges of implementing a structured physician referral program (SPRP) at a fitness facility. A SPRP can connect patients to facilities through physician referrals, but requires qualified staff, health risk assessments, outcome measurements, and tools like prescription pads and education materials. With proper planning and resources, a SPRP can significantly grow membership and revenue for a facility.
Defining your role in patient experience aamc-gia presesentationEndeavor Management
油
Want to learn how marketing gains a seat at the table in the patient experience? This presentation with MD Anderson and Vanderbilt provides some great tips.
Your website is a big investment. It's also one that, if done well, will pay for itself over and over again. The key is understanding how your website, and supporting digital initiatives, can be used as tools to deliver value. Attend this webinar and learn how to successfully translate your organization's strategic goals into digital goals, making your website a revenue-generating and volume-driving machine. You'll discover how to define value for your online tactics, and how to communicate that value to key stakeholders. We'll also cover what effective digital plans look like, and provide actionable guidance to help make your digital marketing strategy deliver real results.
Interested in learning more? Check out the slideshare.
Healthcare Marketing Strategy: Strategic Solutions for Result-Oriented油MarketingHMS Advisors Pvt Ltd
油
This PPT is your guide to mastering healthcare marketing with strategic insights and actionable recommendations. Perfect for healthcare marketers looking to enhance their strategies and achieve油better油results.
Our PPT covers essential areas including:
Healthcare Marketing Strategy Development: Develop robust marketing strategies to drive success.
Hospital Marketing Audit: Conduct thorough audits to improve ROI.
Medical Practice Growth: Expand your medical practice with strategic consultancy.
Patient Engagement Content Development: Create engaging content to keep patients informed.
WhatsApp for Patient Engagement: Enhance patient communication with WhatsApp strategies.
Digital Marketing Strategy Development: Implement innovative digital marketing strategies.
Reputation Management: Manage and enhance your online and offline reputation.
Patient Engagement Strategies: Improve patient experience and engagement.
Hospital Branding Strategy: Build a strong, recognizable hospital brand.
Training and Workshops: Gain new skills with educational marketing workshops.
Advertising and Media Planning: Create effective advertising campaigns.
Healthcare Website Development: Design user-friendly, SEO-optimized websites.
Healthcare Data Analytics and Reporting: Utilize data to track performance and inform strategies.
Consulting Services: Expert advice on healthcare marketing and operations.
Market Research and Analysis: Understand market trends and油patient油needs.
{ healthcare marketing, hospital marketing audit, medical practice growth, patient engagement, digital marketing, reputation management, hospital branding, healthcare advertising, healthcare website development, healthcare data analytics, healthcare consulting, market油research }
With over 24 years of experience, HMS Consultants has mastered the art and science of healthcare marketing. Our dedicated team continuously monitors technological advancements, data analytics, AI, and market trends to deliver cutting-edge, data-driven marketing strategies that elevate our clients success.
The document summarizes a presentation given by Gundersen Health System on their process for prioritizing marketing efforts and aligning them with organizational strategy. They developed a prioritization tool that scores service lines across quantitative and qualitative criteria to categorize them into priority tiers. This informs focused marketing planning and dashboard reporting for higher priority service lines. The tool brings alignment that avoids noisy, confusing communications and instead leads to impact. Ongoing tracking against goals and adjustments ensure marketing efforts continue supporting strategic objectives.
Why is physician engagement strategically important? How can you design a strategy that is laser-focused on increasing clinical demand by ensuring your medical staff is aligned?
This presentation highlights key data, a framework for focusing your efforts with an aim statement and developing a programmatic approach to physician engagement.
Why is physician engagement strategically important? How can you design a strategy that is laser-focused on increasing clinical demand by ensuring your medical staff is aligned?
This presentation highlights key data, a framework for focusing your efforts with an aim statement and developing a programmatic approach to physician engagement.
New Financial And Performance Metrics For Healthcare Industry From Brian WalkerBrian Walker
油
I examine what other industries are doing well from a marketing and financial perspective and how we can apply new thinking to the changing healthcare industry
How can hospitals and healthcare systems increase awareness and build relationships with an audience that is becoming resistant to traditional methods of outreach and marketing? Gelb has worked with a number of top-rated academic medical centers and hospitals to assess the referring physician experience and develop strategies to grow this unique market.
Leveraging Data To Drive Strategy And Revenue Bw.Feb2011Brian Walker
油
Brian Walker discusses strategies for leveraging data to drive product line strategies and new revenue for hospitals. He explains how SRK helps hospitals improve enterprise strategy through balancing acquisition and retention, understanding customer behaviors and total financial contributions, and embracing customer relationship management. Walker also discusses specific metrics and strategies such as strategic halos, churn rate, total customer value, promotable products, physician impact, and lag time that can be used to build new revenue opportunities.
This document summarizes a presentation about building market share through employed physician engagement at Ozarks Medical Center. It describes how OMC recruited specialists but physicians operated independently. A physician council was formed to improve culture and processes, identify barriers to referrals, and standardize protocols. Studies found referral delays in some specialties. Changes improved access and patient satisfaction. Market share increased from 44.1% to 54.5% from 2008 to 2012 after employing physicians and aligning culture and processes.
Microscope is a healthcare consultancy that focuses on optimizing financial, operational, and clinical areas for organizations. It discovers solutions that optimize margins and workflows. Microscope applies the extensive experience of its team to create foundations for sustained savings, increased margins, growth, and improved quality of care through strategic planning.
Optimize the Role of Medical Affairs in Health Economics & Outcomes Research ...Best Practices
油
The Medical Affairs function plays an important role in health outcomes (HO) information exchange between bio-pharmaceutical organizations and key external stakeholders.
Development of robust health outcomes capabilities within Medical Affairs function requires an increase in the functions involvement with health outcomes groups, development of field-based health outcomes capabilities, customization of health outcomes data as per stakeholders needs, and building real world data capabilities to generate and utilize health outcomes information.
This benchmarking research from Best Practices, LLC is designed to assist companies focused on oncology therapies find better ways to develop effective health outcomes groups. It provides current data and best practices from Medical Affairs leaders with an oncology focus at leading bio-pharmaceutical companies.
Download Full Report: http://bit.ly/2e3sl9Q
Managing a major hospital website redesignShawn Gross
油
What's it like to lead a 200-year old academic medical center through a three+ year institution-wide website redesign initiative?
際際滷s cover planning, implementation and measuring success of the new website for Massachusetts General Hospital in Boston.
The new massgeneral.org has received top health care marketing awards, including recognition from organizations such as MITX, AIGA and WebAwards; and most importantly, continues to receive positive feedback from its patient and health care professional constituents.
2017 Physician Strategies Webinar Series - Physician Relations StructureEndeavor Management
油
Acquire insight into how to develop a more strategic and operational approach that can grow your organizations physician referral base in a continually evolving accountable care environment.
Presentation given at the Foundation's Jan. 26, 2011 Research and Policy Forum by David Swieskowski, MD, MBA and Kelly Taylor, RN, MSN, CCM from Mercy Clinics in Des Moines, IA.
1. HEALTHBLITZ PROJECTS*
REFERRAL DEVELOPMENT
Maximizing Return on Referral Markets for Service Line Growth
and Development
Taking the Initiative: Simple Ways to Improve Relationships with Physicians
Physician Sales as a Marketing Strategy
The Role of CEO/Leadership in Physician Sales
Marketing to, and for, Physicians in Light of Stark
Enhancing Volumes via Referral Source Marketing
Physicians as Customers Management Retreat
Advanced Physician Relations: Growth Focused Techniques for a
Changing Market
Physician Sales Retreat
Enhancing Volume via Physician Marketing
Webinar: Maximizing Physician Relationships via Scripting
Webinar: How to Expand your Marketing Efforts to Include Employers
Physician Business Development/Relations Program & Plan: Initial Findings
Physicians as Customers Retreat
Enhancing Volumes via Physician Contact
Strategic Growth Analysis and Business Development Recommendations
Taking the Initiative: Simple Ways to Extend Relationships with
Referral Physicians
Physician Sales Strategy Planning
Employer Sales Strategy
Employer Sales Mini-Retreat
Physician Sales Mini-Retreat
Leadership Retreat: Physicians as Customers
Maximizing Physician Volumes via Custom Scripting
Regional Physician Relations Strategy
Maximizing Physician Relationships via Scripting
Enhancing Volumes via Physician, Discharge Planner
and Community Leader Marketing
Physician Relations Program
50 Rationales for a Visit
Sales Refresher
Physician Sales Planning
Growing Volume via Physician Contact
Leadership Retreat: Physicians as Customers
Physician Relations Opportunity Assessment
Effective Sales Plan Development
Regional Physician Sales Strategy
Physician Sales Audit and Enhancement Recommendation
Establishment of a Physician Relations Program
Maximizing Return On Referral Markets for Service Line Growth
and Development
Physician Relations Program
Cancer Network: Physician Outreach and Marketing
Professional Relations Plan
Sales Update
Enhancing Satisfaction via Provider Visits
Enhancing Surgical Volumes via Physician Outreach
Implementing Physician Services Pilot
Physician Outreach Mini-Retreat
Physician Marketing Plan
Homecare and LTAC Sales Retreat
Best Practice Physician Liaison Framework
Quarterly Updates and Volume Report
Volume and Progress Updates
Neurosurgery and Neurology Practice Growth Outreach
Neurosurgery and Neurology Physician Outreach
STRATEGY & RESEARCH
Cardiovascular Services Strategic Marketing Plan
Employer Strategy Findings and Recommendations
Joint Replacement Services: Current State and Strategic Marketing
Recommendations
Current State and Strategic Marketing Recommendations
Leadership Retreat Discussion Guide
Physician Splitter Reports
Freestanding Emergency Departments
Facility Dashboards
Marketing and Events Activity & Results Metrics
Physician and Employer Activity & Results Metrics
Strategic Plan Alignment and Monitoring
Hispanic Healthcare
Deep Dive Strategic Planning
Employee Health & Wellness
Womens Center Planning
Personal Health Records
Annual Strategic Marketing Plan
Womens Focus Group
Strategic Marketing Retreat
Bi-Annual Physician Marketing Plan
Market Assessment
Three Year Strategic Plan
Medical Staff Development Plan
Sports Medicine Findings and Recommendations
Physician Readership Preferences
Heart & Vascular Institute Referring Physicians Communication Preferences
Transferring Physicians Preferences and Rationales
Interventional Cardiology: Physician Preferences and Rationales
Womens Cardiovascular Center Patient Preferences and Rationales
Cardiovascular Surgery: Physician Preferences and Rationales
Neurosurgery: Physician Preferences and Rationales
Customer Service Center Research Project: Findings Report
Spine Institute: Physician Preferences and Rationales
Department of Pain Management: Strategy and Business Plan
Ophthalmologists Preferences and Rationales for CME Attendance
Physician Preferences and Rationales Regarding Radiation Oncology
Preferences and Rationales of Referring and Rarely Referring Physicians
Employment Services Business Plan
Diabetes Camp Focus Group and Physician Interview Findings
Patient Experience Team Work Plan
Strategic Growth Analysis and Business Development Recommendations
Five Year Strategic Plan
Transplant Services Marketing Plan
2. STRATEGY & RESEARCH (continued)
Integrated Sales Plan
Outpatient Services Research
Senior Strategy Work Plan
Growth Team Scorecards
Service Line Special Planning Sessions
Deep Dive Service Line Analyses
Seniors Focus Group
Schools Partnership Opportunity Analysis
Innovations in Employee Health & Wellness
Surgical Growth
Pediatric Patient Focus Group
Schools Action Plan
Geriatric-Psych Turnaround Plan
Geriatric-Psych Referral Source Findings
Seniors Market Opportunities and Trends
ED Action Plan
Medical Spa Planning Retreat
Wellness Tactics
Marketing to Baby Boomers
Cardiovascular Business Growth Plan
Evolving to Best Practice Growth Teams
Chronic Care Opportunity Analysis
Neurosciences Opportunity Analysis
Dissatisfied ED Patients Focus Group & Findings
Employer Analysis & Findings
Diabetes Focus Group & Findings
Cardiovascular Analysis
Surgical Analysis
Womens Services Analysis
Best in Class Outpatient Diagnostic Services
Pain Management: Physician Satisfaction & Preference Study
Dissatisfied Patients Focus Group Findings
Integrative Medicine Start-up Plan
Convenience Care Clinics
Imaging Services Focus Group Findings
Heart Services Focus Groups: Findings & Recommendations
Imaging Needs Assessment
Cardio-Thoracic-Vascular Planning Retreat
Facility Expansion
Sports Medicine Network: Physician Questionnaire Summary
Replacement Facility: Business Plan
Surgical Services Strategic Business Plan
Orthopedics Strategic Business Plan
Inpatient Med-Surg Focus Group Findings
Medical Campus: Request for Expansion
Sports Medicine Business Planning Retreat
Cardiovascular Growth Discussion
Surgery Focus Groups: Initial Findings Report
Surgical Action Plan
Growth Discussion
A Brief Review of Community Government Relations and Initial
Recommendations for Enhancement of Same
Breast Health Center: Business Planning
Developing Highly Effective CED Teams
Strategic Marketing Plan
Strategic Market Development Plan
Joint & Spine: Physician Preferences and Rationales
A Brief Review and Opinion Regarding Obstetrics Services
Imaging Report
Cardiovascular Center: Findings and Initial Recommendations for
Discussion with Physicians
Strategic Growth Analysis and Recommendations
Breast Health Center Focus Groups Summary Report
Employee Focus Groups Summary Report
Medical Staff Development Plan Urban Hospitals
Medical Staff Development Plan Rural Hospitals
Hospital Turnaround Plan
Market Development
Cancer Center: Marketing Strategy & Tactics
Sleep Center: Marketing Strategy & Tactics
Marketing Plan
Womens Startup Plan
Market Development: Taking the Initiative to Grow Volume
Healthcare Retail: Current Situation and Opportunity Discussion
Service Line Growth
Medical Group Consumer Study: Patient Preferences
Womens Center Recommendations
Strategic Market Development Plan
Medical Staff Development Plan
Merged Organization Marketing Audit and Recommendations
Current State and Strategic Marketing Recommendations
Cancer Center: Strategic Business Development Plan
Women Center Strategic Business Plan
Policy & Strategy Committee Meeting:
Hospital Service and Physician Need Plan
Womens Focus Groups
Strategic Marketing Planning Retreat
Mobilizing for Strategic Growth: A Market Assessment
Growth for Skilled Facility and Nursing Home
Assisted Living & Retirement Housing National Trends Brief Highlights
Short Term Growth: Brief Analysis & Recommendation
Physician Satisfaction with ED Physicians
Physician Satisfaction with Model of Medical Leadership for Surgery
PET Business Plan: Initial Findings
Pain Market Opportunity Study: Initial Findings
Turnaround Project
Service Line Planning
Strategic Growth Plan
Strategic Growth in Imaging
Strategic Growth in Surgery
Orthopedics Marketing Plan
Orthopedics Marketing Strategy & Tactics
Rebranding OB Services
Women & Families Business Development Plan
Surgery Focus Group
Service Line Growth Strategy & Tactics
Achieving Growth in Competitive Environments
Understanding OB-GYN Satisfaction & Preferences
Taking the Initiative to Grow Census: An Interactive Work Session
Occupancy Development: Update Presentation
Planning for a Future of Healthcare Change
Multi-Region Physician Liaison Program Audit
Strategic Marketing Integration
Multi-Region Marketing Audit
Planning for the Future of Healthcare Change Retreat
Employer Discussion Guide
Event Screenings and Sales Promotions Calendar
Employer Strategy Growth Team
Surgery Strategy Growth Team
Outpatient Strategy Growth Team
Wellness Institute Integrated Sales Plan
Cardiovascular Growth Strategy
CE Unit: Business Feasibility & Strategic Growth
3. STRATEGY & RESEARCH (continued)
CE Unit: Tactical Plan
Neurological & Neurosurgery Findings and Marketing Plan
Occupational Health and Employer Services
Senior Emergency Units
ACE Units
Ohio Freestanding EDs
Telemedicine Trends
ED Focus Group Findings
Wellness White Paper
Senior Center Focus Group Findings
Childrens Hospital Marketing Audit
Healthcare Marketing Audit
Healthcare Marketing Plan
Healthcare Physician Relations Audit
Healthcare Physician Relations Plan
Bone and Joint Growth
Integrative Medicine Clinic Revisited
Heart and Vascular Outreach Plan
Marketing and Physician Relations Plans Updates
Post Partum Depression Program Feasibility
Hybrid OR Feasibility
Heart and Vascular Outreach Progress Updates
Urgent Care Growth Plan
Employer Research and Findings
800-Doctors Research and Findings
Postpartum Clinics Research and Findings (current)
Robotics Literature Review
Geriatric Assessment Program
Trauma Findings
Health Exchange Research
Outpatient Focus Group
ED Patient Advisory Group
Womens Advisory Group
Evidence Based Weight Loss
Walgreens Business Strategy
Customer Service
Website Focus Group
Lung Cancer Screening Programs
Hospice Market Analysis & Strategy Recommendations
Southeast Texas Market Assessment
Pediatrics Opportunity Analysis
A-Fib Centers of Excellence
ED Patient Satisfaction Literature Review
Long Term Care Consumer Focus Groups
Ambulatory Patient Experience
No-Show Patient Study
Urgent Care Referrals to PCPs Study
CREATIVE
Sports Medicine Hotline
Yearly Multimedia Campaign featuring Peyton Manning
Orthopedics Datasheet
Sleep Apnea in Children Datasheet
Diabetes and Sleep Apnea Datasheet
Heart and Sleep Datasheet
Womens Product Program Logo, Identity, Branding, Event Planning
Heart Datasheet
Sleep Datasheet
Orthopedics Datasheet
Robotics Datasheet
Neurotrauma Datasheet
Cardiovascular Datasheet
OBGYN Datasheet
Orthopedics Datasheet
Emergency Services Datasheet
Hospitalists Datasheet
Cardiovascular Physician Services Manual
OBGYN Physician Services Manual
Physicians Directory
Medical Concierge Branding and Identity
Physician Profile Posters
Womens Center Logo and Center Identity
Physician Capabilities Ad
Physician Rack Cards
Physicians & Services Directory
Surgical Guide
Surgical Rack Cards
ER Update Datasheet
Surgical Capabilities Datasheet
Orthopedics Team Datasheet
Radiology Datasheet
Neuroscience Datasheet
Vascular Screenings Datasheet
MRI Datasheet
Satisfaction Survey Datasheet
Continuing Care Retirement Community Pitch Book
OB Rebranding Multimedia Campaign
Wellness Course 12-Week Program Workbook
Wellness Course 12-Week PowerPoints
Physician Liaison Best Practices Toolkit
Neurosurgery and Neurology Physician Practice Logo
Neurosurgery and Neurology Physician Practice Website
Neurosurgery and Neurology Physician Practice e-Newsletter
Neurosurgery and Neurology Physician Practice Logo Identity Package
ER Fast Track Toolkit
Carpal Tunnel Educational Datasheet
Same Week Next Week Appointment Availability Datasheet
Radicular Arm and Leg Pain Educational Datasheet
Pain Management Tool Educational Datasheet
Physician Rack Cards
Wellness Program Participant Workbook Update
Wellness Program Weekly PowerPoint Update
Physician Relations System Wide Employee Toolkit Update
Physician Rack Cards
Topical Datasheets & Rack Cards
Post Card Mailing Series
Neurosurgery and Neurology Magazine Ad
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*Comprehensive listing of HealthBlitz completed projects. Last updated: 0515
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