Healthcare Podcasters, Rock On!
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This document summarizes a podcast event about healthcare podcasting. It introduces three podcast hosts - Jared Johnson, Janet Kennedy, and Joe Lavelle - and their respective podcasts. The event objectives are to discuss the value of podcasting in healthcare, provide behind-the-scenes insights, tips for being a great podcast guest, and how to build an audience. Additional sections provide more details on the benefits of podcasting, podcasting goals, top performing episodes, favorite musical artists to join on stage, and advice for growing an audience through consistent quality content and collaboration.
Healthcare Podcasters, Rock On!
- 1. Podcasters, Rock On! Jared Johnson Janet Kennedy Joe Lavelle
- 2. Who are we? Jared Johnson Health IT Marketer Podcast Janet Kennedy Get Social Health Podcast Joe Lavelle intrepidNOW Healthcare Podcast
- 3. Todays Objectives 1. The value of podcasting in healthcare 2. Behind the scenes 3. How to be a rock star guest 4. Building your audience one gig at a time
- 5. Why Podcasting? All industries Building an audience by consistently delivering quality content Sense of community Convenient to consume Building trust and awareness Associating you with your guests
- 6. Why Podcasting? Healthcare Under-saturated channel Thought leadership is needed Include clinician and patient voices in depth Media and content creation Many ways to repurpose content (blogs most common) Give your own personal take
- 7. What are the Goals of Our Podcasts? Create brilliant thought leadership content Build our audiences Add voices to healthcare marketing Monetize eventually (not too early) Develop minimal viable audience (MVA), find out their pain points and create those services E.g. Get Social Health Academy, intrepidNOW trade show service
- 8. Getting the Most Out of Listening Download a podcast app and subscribe to your favorite Joes favorite app: Overcast Listen at 1.5x or 2x Tweet about a point you agree or disagree with to the host and guest There is gold in the sound bites Listen in car, while multi-tasking, while exercising
- 11. Behind the Scenes Email us for technical questions about equipment / hardware
- 12. Behind the Scenes QUIZ! As of this week (April 6): 1. Total episodes published 2. Total guests interviewed 3. Total hours (production, scheduling, editing, recording) A. 1,500 B. 353 C. 350
- 13. Behind the Scenes QUIZ! As of this week (April 6): 1. Total episodes published 2. Total guests interviewed 3. Total hours (production, scheduling, editing, recording) A. 1,500 B. 353 C. 350
- 14. Top Episodes (# of Listens) intrepidNOW Healthcare Christine Parent, MEDITECH Improving Patient Experience, Interoperability and Clinical Sophistication Bret Jorgensen, MDVIP Leading the Way in Concierge Medicine with MDVIP Dr. Michael Fratkin, Resolution Care Leading the Way in Palliative Care
- 15. Top Episodes (# of Listens) Health IT Marketer Nick Adkins, Reel DX Expanding Digital Health with Asynchronous Video and a Lot of Passion Aaron Watkins, Johns Hopkins How to Knock Down Silos and Get Buy-In for Digital Marketing e-Patient Dave deBronkart The Patient Engagement Culture War and Health IT
- 16. Top Episodes (# of Listens) Get Social Health Joe Lavelle intrepidNOW Healthcare Jared Johnson Health IT Marketer Podcast Todd Eury Pharmacy Podcast
- 17. Behind the Scenes If you could join any rock band or music artist for a day, who would it be? Rolling Stones (3) Bruce Springsteen (2) Jimmy Buffett (2) U2 / Bono (2) Aerosmith Ani DiFranco Animals Band (Muppets) Beach Boys Beatles Blink 182 Bob Dylan Bon Jovi Dead Kennedys Faith Hill Flaming Lips Gary Clark, Jr. Guns N Roses I.G.Y. (Steely Dan) Jack White John Coltrane / Johnny Hartman Talking Heads Lady Antebellum Matchbox 20 Miley Cyrus Mormon Tabernacle Choir Radio Disney Radiohead The Rend Collective Trombone Shorty Willy Marvel
- 18. How to be a Rock Star Guest
- 19. How to be a Rock Star Guest Spend at least 15 minutes researching the show and the host Dont read prepared answers Prep in advance (provide a bio & topic content to podcast host) Answer the question first before providing a story or related information
- 20. How to be a Rock Star Guest Dont flush the toilet! Promote to your own audience Consider it quality content being produced for you When you need a second to prepare your thoughts for your answer, respond with Thats a great question
- 21. Building Your Audience One Gig at a Time
- 22. Building Your Audience These tips can be applied to ANY content medium, not just podcasting #1: Build your audience one gig at a time
- 23. #2: Spend 50% of time developing a quality product; 50% on distribution (marketing)
- 24. #3: Play to win on social media
- 25. #4: Bring on rock stars as guests
- 26. Building Your Audience #5: Collaborate
- 27. Building Your Audience Many fail because they dont pick a content niche thats small enough. Joe Pulizzi, Content, Inc. #6: Start in your niche before branching out too far
- 28. #7: Dont expect perfection in the beginning; get feedback often
- 29. Questions? Interested in sponsorships? Want to be a guest? Jared Johnson Health IT Marketer healthitmarketer.com jared@ulteradigital.com @JaredPiano Janet Kennedy Get Social Health getsocialhealth.com janet@getsocialhealth.com @GetSocialHealth Joe Lavelle intrepidNOW Healthcare intrepidnow.com @Resultant Healthcare Podcasters Blab hcpodcasters.com @HCPodcasters