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NationWide - The Family Doctors Confidential  Unauthorised Circulation is Prohibited
TREBUCHET MS 15 PT <Designation>
NationWide Primary Healthcare Services Pvt. Ltd.
TREBUCHET MS 20 PT <Name>Dr (Maj) Satish Jeevannavar
MBBS, Exec MBA (IIM Bangalore)
Director - Business Development and Innovation
NationWide Primary Healthcare Services Pvt. Ltd.
Selling - Navigating the Maze
05 Sept 2013
http://www.nationwidedocs.org/
NationWide - The Family Doctors Confidential  Unauthorised Circulation is Prohibited
The greatest sales man?
2
A customer is the most important visitor on our premises. He
is not dependent on us. We are dependent on him. He is not an
interruption in our work. He is the purpose of it. He is not an
outsider in our business. He is part of it. We are not doing him
a favor by serving him. He is doing us a favor by giving us an
opportunity to do so.
Gandhijis first public address after
returning to India
NationWide - The Family Doctors Confidential  Unauthorised Circulation is Prohibited
 Healthcare industry valued at US$ 79 billion in 2012, and is expected
to reach US $280 billion by 2020
 Grown at CAGR of 19% from 2005-11
 Indian Govt plans to increase healthcare spending from 1.4% to 2.5%
of GDP by 2017
 Driven by 300 Mn middle class
 The Indian healthcare providers plan to spend Rs 5,700 crore (US$
986.16 million) on IT products and services in 2013 as per a report by
Gartner
 The IMR declined from 58 in 2005 to 44 in 2011
 The annual rate of decline of IMR improved by about 37% in the
period after inception of NRHM ie. 2005-11 as compared to 2000-05
Few facts
3
http://www.ibef.org/industry/healthcare-india.aspxNRHM: PTIwww.deloitte.com/assets/Dcom.../uk-about-india-matters.pdf
NationWide - The Family Doctors Confidential  Unauthorised Circulation is Prohibited
Sorry  there are no 4Ps in Sales!
4
NationWide - The Family Doctors Confidential  Unauthorised Circulation is Prohibited
Is there any Technique?
5
USE WITH CAUTION!!!
You have to develop your
own techniques
NationWide - The Family Doctors Confidential  Unauthorised Circulation is Prohibited
Networking, networking, networking
6
Never burn bridges
NationWide - The Family Doctors Confidential  Unauthorised Circulation is Prohibited
Keep your antenna wide open!
7
The reception/waiting lounge of any office
Dead fish in aquarium
Security staff with ear phones
There are learnings everywhere
NationWide - The Family Doctors Confidential  Unauthorised Circulation is Prohibited
Employees
Customer
Investor
The ICE rope walk!
8
The beauty of win-win partnerships
NationWide - The Family Doctors Confidential  Unauthorised Circulation is Prohibited
Context Matters!
9
Parthenon_Healthcare seminar_New Horizons in Indian Healthcare
NationWide - The Family Doctors Confidential  Unauthorised Circulation is Prohibited
Context Matters!...(Contd)
10
Parthenon_Healthcare seminar_New Horizons in Indian Healthcare
NationWide - The Family Doctors Confidential  Unauthorised Circulation is Prohibited
Prioritize-Focus-Deliver
11
We all have 24 hours in a day
Learn to say NO
Each and every Task
NationWide - The Family Doctors Confidential  Unauthorised Circulation is Prohibited
But few personal learning's
12
NEVER SAY DIE attitude
PERSEVERANCE pays
RESILIENCE is rewarding
NationWide - The Family Doctors Confidential  Unauthorised Circulation is Prohibited
 Doctors shortage in India (and US too after
spending 16% of GDP!)
 Is policing/penalizing the right approach?
 Technology can only be an enabler?
 About 23000 PHCs in India  approx 10% do NOT
have a single doctor!
 Do we need more
doctors/specialists/AYUSH/hospitals or medical
colleges?
Still seeking answers
13
If there is a cure for every ailment then
what will the doctors do?
NationWide - The Family Doctors Confidential  Unauthorised Circulation is Prohibited
THANK YOU
14

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  • 1. NationWide - The Family Doctors Confidential Unauthorised Circulation is Prohibited TREBUCHET MS 15 PT <Designation> NationWide Primary Healthcare Services Pvt. Ltd. TREBUCHET MS 20 PT <Name>Dr (Maj) Satish Jeevannavar MBBS, Exec MBA (IIM Bangalore) Director - Business Development and Innovation NationWide Primary Healthcare Services Pvt. Ltd. Selling - Navigating the Maze 05 Sept 2013 http://www.nationwidedocs.org/
  • 2. NationWide - The Family Doctors Confidential Unauthorised Circulation is Prohibited The greatest sales man? 2 A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. Gandhijis first public address after returning to India
  • 3. NationWide - The Family Doctors Confidential Unauthorised Circulation is Prohibited Healthcare industry valued at US$ 79 billion in 2012, and is expected to reach US $280 billion by 2020 Grown at CAGR of 19% from 2005-11 Indian Govt plans to increase healthcare spending from 1.4% to 2.5% of GDP by 2017 Driven by 300 Mn middle class The Indian healthcare providers plan to spend Rs 5,700 crore (US$ 986.16 million) on IT products and services in 2013 as per a report by Gartner The IMR declined from 58 in 2005 to 44 in 2011 The annual rate of decline of IMR improved by about 37% in the period after inception of NRHM ie. 2005-11 as compared to 2000-05 Few facts 3 http://www.ibef.org/industry/healthcare-india.aspxNRHM: PTIwww.deloitte.com/assets/Dcom.../uk-about-india-matters.pdf
  • 4. NationWide - The Family Doctors Confidential Unauthorised Circulation is Prohibited Sorry there are no 4Ps in Sales! 4
  • 5. NationWide - The Family Doctors Confidential Unauthorised Circulation is Prohibited Is there any Technique? 5 USE WITH CAUTION!!! You have to develop your own techniques
  • 6. NationWide - The Family Doctors Confidential Unauthorised Circulation is Prohibited Networking, networking, networking 6 Never burn bridges
  • 7. NationWide - The Family Doctors Confidential Unauthorised Circulation is Prohibited Keep your antenna wide open! 7 The reception/waiting lounge of any office Dead fish in aquarium Security staff with ear phones There are learnings everywhere
  • 8. NationWide - The Family Doctors Confidential Unauthorised Circulation is Prohibited Employees Customer Investor The ICE rope walk! 8 The beauty of win-win partnerships
  • 9. NationWide - The Family Doctors Confidential Unauthorised Circulation is Prohibited Context Matters! 9 Parthenon_Healthcare seminar_New Horizons in Indian Healthcare
  • 10. NationWide - The Family Doctors Confidential Unauthorised Circulation is Prohibited Context Matters!...(Contd) 10 Parthenon_Healthcare seminar_New Horizons in Indian Healthcare
  • 11. NationWide - The Family Doctors Confidential Unauthorised Circulation is Prohibited Prioritize-Focus-Deliver 11 We all have 24 hours in a day Learn to say NO Each and every Task
  • 12. NationWide - The Family Doctors Confidential Unauthorised Circulation is Prohibited But few personal learning's 12 NEVER SAY DIE attitude PERSEVERANCE pays RESILIENCE is rewarding
  • 13. NationWide - The Family Doctors Confidential Unauthorised Circulation is Prohibited Doctors shortage in India (and US too after spending 16% of GDP!) Is policing/penalizing the right approach? Technology can only be an enabler? About 23000 PHCs in India approx 10% do NOT have a single doctor! Do we need more doctors/specialists/AYUSH/hospitals or medical colleges? Still seeking answers 13 If there is a cure for every ailment then what will the doctors do?
  • 14. NationWide - The Family Doctors Confidential Unauthorised Circulation is Prohibited THANK YOU 14