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This document discusses the social media strategy and metrics of an organization focused on food reviews. It outlines the organization's use of key platforms like Facebook, Twitter, Instagram and Tumblr to share reviews and build its brand. Metrics for each platform are provided for September, October and November, showing growth in areas like Instagram followers, Tumblr visits and overall social media scores. The goal is to effectively tell the organization's story and build its credibility and audience through visual content and hashtags across different social media channels.Read less