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Heart cambridgeshire media pack q412

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Heart 102.7 - 103 is a commercial radio station in Cambridgeshire that plays popular music from the past four decades for its target audience of 25-44 year olds. It offers both local programming at key times of day as well as national programming and presenters. The station reaches over 257,000 adults in Cambridgeshire each week and helps connect emotionally with listeners by playing the right songs to start their day, keep them going, and unwind in the evenings. It also engages listeners through its website which provides additional content like blogs and videos. Advertisers can partner with the station through on air campaigns, sponsorships, and interactive opportunities.

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Heart cambridgeshire media pack q412
Heart Cambridgeshire Media Pack
Heart 102.7 - 103 ? The Heart Network is the largest and most popular commercial radio brand in the UK. Combined, the network¡¯s 18 stations reach more than 7.4 million people every week. Heart can be heard across Cambridgeshire on Heart 102.7 - 103. ? With ¡®More Music Variety¡¯ Heart 102.7 plays the best mix of music with witty banter and celebrity guests. Programming is local at key times of the day - listeners start their day with Kev and Roz at Breakfast, while Chris Skinner delivers music, news and travel for their journey home. ? Coupled with national programming and presenters such as Toby Anstis, Emma Bunton and Jason Donovan, Heart 102.7 - 103 offers listeners and advertisers, the best of both worlds - a powerful national brand with a truly local Heart.
Our listeners ? Heart¡¯s core audience are 25 - 44 adults. Heart listeners have a spark about them, despite juggling their various roles as wives, husbands, parents and professionals; they still make time for themselves and are determined to ¡®squeeze the most out of life¡¯. ? Listeners connect with Heart because they feel it ful?ls their needs throughout the day. Heart is programmed to emotionally connect with its listeners, playing the rights songs to get them up in the mornings, keep them going through the day and then helping them to unwind and relax in the evening.
More music variety for Cambridgeshire Heart¡¯s music is aimed at 25 -44 year olds, delivering ¡®More music variety for Peterborough¡¯ throughout the day. Heart plays the best songs from the past four decades alongside the top current songs. Current core artists on Heart are Take That, Madonna, Leona Lewis, George Michael and Beyonce.
Heart cambridgeshire media pack q412
Heart Breakfast with Kev and Roz 12 - 4 12 - 4 Chris Skinner Jay -Louise Knight Heart Drivetime with Chris Skinner
Heart Cambridgeshire Audience 80% Heart - Cambridgeshire attracts 257,000 adults 15+ and 1,924,000 listening hours a week. 70% Heart listeners listen on average for 7.5 hours every week. 60% 50% Adults 15+ Adults 25 - 44 40% Weekly Reach 257,000 100,000 30% Weekly Hours 1,924,000 777,000 20% Average Hours 7.5 7.7 10% Men Women 15-24 25-44 45-54 55+ ABC1 C2DE Source: RAJAR Q34 2012 (6 months) TSA: Heart Cambridgeshire ending December 2012
Heart Cambridgeshire Transmission Area
heart.co.uk ? Heart.co.uk brings listeners closer to Heart. With a listen again service for the Heart breakfast content, regular blog from all the DJs, video interviews and exclusive competitions, our website keeps listeners interacting with us off air. ? The website re?ects the lifestyle element of Heart, featuring a Your Lifestyle section, providing plenty of content t keep our listeners entertained. The Lifestyle section includes Fashion and Beauty, Games, Travel, Heart Dating and Health and Fitness content.
Commercial Opportunities ? On air campaigns that cut through and deliver impact ? Tailor made competitions for your brand ? Sponsorship of local and network features ? Innovative interactive solutions from sponsorships to vodcasts, microsites to mobile apps ? Award winning creative writers ? Heart Angels to get your product out and about
Heart cambridgeshire media pack q412

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Heart cambridgeshire media pack q412

  • 3. Heart 102.7 - 103 ? The Heart Network is the largest and most popular commercial radio brand in the UK. Combined, the network¡¯s 18 stations reach more than 7.4 million people every week. Heart can be heard across Cambridgeshire on Heart 102.7 - 103. ? With ¡®More Music Variety¡¯ Heart 102.7 plays the best mix of music with witty banter and celebrity guests. Programming is local at key times of the day - listeners start their day with Kev and Roz at Breakfast, while Chris Skinner delivers music, news and travel for their journey home. ? Coupled with national programming and presenters such as Toby Anstis, Emma Bunton and Jason Donovan, Heart 102.7 - 103 offers listeners and advertisers, the best of both worlds - a powerful national brand with a truly local Heart.
  • 4. Our listeners ? Heart¡¯s core audience are 25 - 44 adults. Heart listeners have a spark about them, despite juggling their various roles as wives, husbands, parents and professionals; they still make time for themselves and are determined to ¡®squeeze the most out of life¡¯. ? Listeners connect with Heart because they feel it ful?ls their needs throughout the day. Heart is programmed to emotionally connect with its listeners, playing the rights songs to get them up in the mornings, keep them going through the day and then helping them to unwind and relax in the evening.
  • 5. More music variety for Cambridgeshire Heart¡¯s music is aimed at 25 -44 year olds, delivering ¡®More music variety for Peterborough¡¯ throughout the day. Heart plays the best songs from the past four decades alongside the top current songs. Current core artists on Heart are Take That, Madonna, Leona Lewis, George Michael and Beyonce.
  • 7. Heart Breakfast with Kev and Roz 12 - 4 12 - 4 Chris Skinner Jay -Louise Knight Heart Drivetime with Chris Skinner
  • 8. Heart Cambridgeshire Audience 80% Heart - Cambridgeshire attracts 257,000 adults 15+ and 1,924,000 listening hours a week. 70% Heart listeners listen on average for 7.5 hours every week. 60% 50% Adults 15+ Adults 25 - 44 40% Weekly Reach 257,000 100,000 30% Weekly Hours 1,924,000 777,000 20% Average Hours 7.5 7.7 10% Men Women 15-24 25-44 45-54 55+ ABC1 C2DE Source: RAJAR Q34 2012 (6 months) TSA: Heart Cambridgeshire ending December 2012
  • 10. heart.co.uk ? Heart.co.uk brings listeners closer to Heart. With a listen again service for the Heart breakfast content, regular blog from all the DJs, video interviews and exclusive competitions, our website keeps listeners interacting with us off air. ? The website re?ects the lifestyle element of Heart, featuring a Your Lifestyle section, providing plenty of content t keep our listeners entertained. The Lifestyle section includes Fashion and Beauty, Games, Travel, Heart Dating and Health and Fitness content.
  • 11. Commercial Opportunities ? On air campaigns that cut through and deliver impact ? Tailor made competitions for your brand ? Sponsorship of local and network features ? Innovative interactive solutions from sponsorships to vodcasts, microsites to mobile apps ? Award winning creative writers ? Heart Angels to get your product out and about