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Hector Westropp
Mobile: 07758 269148 Landline: 01702 351403
Executive Summary:
A Marketing Manager who specialises in pitching, creating, developing and monitoring marketing and
advertising activities for SME clients. Key Strengths include: understanding business needs and
outlining the effectiveness of specific solutions in meeting key challenges; building clear, concise action
plans with a forward-thinking focus on short-term and long-term expectations and aims; expanding
existing sales potential by closely examining market activity, then utilising market intelligence and user
information to ensure an effective, benefit-driven approach to product and service sales; and creating
engaging online and print content, increasing product / service / brand awareness, driving lead
generation in target areas and cultivating new business opportunities by improving existing channels.
Key Skills:
 Competitor Research & Market Strategy
 Digital & Print Campaign Management
 Professional Long Form / Short Form Content
 Extensive Design Skill Incorporating Adobe CC
(InDesign / Illustrator / Photoshop)
 Account Management / Business Development
 Professional Presentations & Reports
 Event & Meeting Preparation
 SEO / Adwords / Analytics / PPC
 High Quality Online & Field Research
 Proofreading, Editing & Optimisation
 Rapid Turnaround of Key Projects
Career Highlights:
 Biscuit Recruitment wished to introduce a temporary work section for their website and use digital
advertising to promote it. As Marketing Manager led all actions. Met with the client to understand
aims and set clear goals; led competitive research and wrote all content; setup new ‘Temporary’
AdWords campaign; signed off with client; and optimised PPC campaign once live. Successfully
setup the temporary work section, promoted through Google Adwords – following this success,
Biscuit doubled their advertising budget and commissioned a full re-write of their website content.
 AIControlPoint wished to create high quality leads in their target industries. As Group Marketing
Assistant, identified new clients that complimented the business. Produced a competitor client
review in target markets; designed strategy to enhance target market conversion; built small,
focused contact lists in ‘red-hot’ industries; created event-specific collateral; and ran highly
focused email campaigns before and after event. Succeeded in engaging key businesses within
target industries - as a direct result secured FlyDubai and Maersk Oil, worth over £200k in total.
 Willow Starcom Plc wished to improve their digital marketing. Joined as Marketing Assistant.
Worked with staff to outline marketing strategy; built fresh website banners, created new white
paper & updated case study designs; created downloads section for small businesses; enhanced
SEO; introduced analytics tools and PPC; and created customer partnership referral scheme.
Succeeded in improving digital marketing - within six months website hits increased by 250% and
leads generated from the website went from 5 per week to 14 per week - over 275%.
Career History:
Company: Revive Digital Media
Position: Marketing Manager
Dates: April 2015 to Current
A digital marketing agency, offering web design, e-commerce, development, mobile apps, SEO, Google
AdWords, brand and logo design, print design, video production, animation, and social media marketing.
 Engaged to establish a range of marketing services for clients and to manage all marketing for
the business itself, including overseeing two additional popular websites.
 Managed a marketing team of two, reporting directly to the Managing Director.

 Clearly defined a range of new marketing services within the agency and their routes to market,
including the creation of sales collateral and a new professional brochure.
 Wrote, proofed, updated and optimised all website content following a full redesign.
 Worked with clients on a day-to-day basis, managing twelve Google Adwords accounts and
regularly producing content for campaigns, competitive reviews and website updates.
 Developed effective 6 month social media marketing strategies for well established businesses.
 Wrote a regular marketing and technology focused blog for clients in target industries.
 Created Google Adwords plans, competitive analysis and digital reviews for new clients.
 Managed a range of marketing campaigns, including two ‘lumpy mail’ send-outs and a targeted
‘puzzle competition’ through a series of letters.
 Reason for leaving: The new marketing division was formed following confirmation of a £6M
merger, but unfortunately the other party failed to gain the required funds within the allotted
time.
Company: Pickle (Mobile Application)
Position: Marketing Manager (Contract)
Dates: July 2014 to March 2015
‘Pickle’ is a revolutionary mobile application for the micro-jobs market. It is a project which began development
in May 2014 and has now secured two large scale investments. It is due for release early next year.
 Engaged to write a comprehensive business plan for the start-up, including creation of a 6
month marketing strategy, leading market research and preparing the proposition for investors.
 Worked directly with business owner on a day-to-day basis.
 Gathered specs and full built business plan – identifying key markets and revenue streams.
 Researched current market expansion and built year-on-year estimates for profit / ROI.
 Created introduction letters and emails to potential investors.
 Outlined a 6 month Marketing plan including Blogger Outreach and PR; Social Media;
Incentivised downloads; Video Content and Seeding; SEO; Events; and Sponsorship.
 Created job spec and assisted in selection process for CTO, Intern and sales staff.
 Ensured business owner was prepared for investor meetings.
Key Projects / Achievements:
 Successfully achieved £300k investment through technology entrepreneurs and hedge funds.
Company: Access Intelligence PLC
Position: Group Marketing Assistant
Dates: September 2012 – July 2014
Access Intelligence is a B2B software group with a portfolio of solutions designed for the governance, risk and
compliance market. They have a turnover of 8.34M and 126 employees.
 Hired to create and evaluate marketing campaigns and assist in the continuous development of
the business. Worked in a small marketing team of 4 as head of content.
 Created campaigns and collateral with Business Development managers, Account Managers,
Managing Directors and Chief Marketing Officer.
 Built weekly email campaigns and reports – reports included: open rates / click-through rates /
conversion rates / new leads / ongoing project completion.
 Reason for leaving: staff changes significantly altered the scope and potential of the role.
 Created a number of white papers, including “Build or Buy your LMS”, which led to Aegon
becoming a client with a yearly deal value of £75k.

 Led in the creation of the new group website designed to draw in large clients.
 Within 6 months working with Willow Starcom, their average open rate went from under 3%, to
over 19%, with a click-through rate of over 5%.
 Assisted in sourcing, planning and moving from a small office in Holborn to a far larger office in
Barbican. This was due to the company undergoing rapid expansion.
 Within 3 months of working with AIControlPoint, conversion rate went from 60% to over 90%,
with an estimated deal value of £100k, up from £80k.
Company: Hills Balfour
Position: Sales and Marketing Intern
Dates: January 2012 to May 2012
Hills Balfour are one the UK's leading travel PR agencies with 41 clients, including New York City, Las Vegas
and Butlins. They have 45 employees.
 Hired as intern to assist account managers and perform general admin tasks.
 Built reports from account management campaign statistics (open rate / conversion).
 Worked in various teams, primarily with account managers working on PR campaigns.
 Assisted in day-to-day PR tasks for the company’s fifth largest account, a Swiss Tourist Board.
 Wrote weekly internal and external travel news updates and audited travel brochures.
 Successfully planned and ran event at the Grovesner Hotel for the Mauritius tourist board.
 Won an internal competition to create a PR campaign for the NYC tourist board.
Company: Clouds Memory Foam
Position: Content Developer
Dates: June 2011 to August 2011
Cloud's Memory Foam were a start-up venture based on the idea that Groupon was an outlet for sales.
 The focus of this role was to work directly with the MD, bringing a singular tone of voice and
style to their content and establishing a core focus around brand identity.
 Designed and developed a wide range of collateral; from A5 inserts that were delivered with the
beds to FAQ’s on the website and data sheets to explain how memory foam works.
 Worked directly with the MD, then later within a team of 5 in Marketing
 Worked closely with translators to establish markets around Europe. Collateral I created was
translated into French, German and Spanish.
 Reason for leaving: Found some of their business practices to be at best legally grey, and at
worst morally objectionable.
 Worked directly with website design team to create a new website for their large e-commerce
store, ‘Bodini.com’ (now Zenbedrooms.com)
Education & Qualifications:
 BA (Hons) Media Writing from Southampton Solent University (Achieved 2:2 Grade)
 A-levels – English Language , ICT, Drama (AS Media Studies)
 GCSE's – 13 A*-C (Maths B, English B, Science CC)
Personal Details:

 Address: Westcliff, Essex.
 Email: h.westropp@gmail.com
 Driving Licence: Full UK (clean)

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Hector Westropp (Marketing Manager)

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