Heidi Baron Godoff Portfolio Sept2011 Rev6 1
- 1. Heidi Baron Godo creative director, senior fashion editor, marketing director, style raconteur
- 2. web: fashion/lifestyle /e-commerce
- 3. Digital Launch: Created and launched online store for internationally renowned fashion destination Kirna Zabete, Soho, NYC Virtual e-commerce of the real store experience. Clean, elegant, witty. Recreated the luxury shopping experience and sense of beauty in a digital format Achieved through creating compelling + aspirational weekly site updates to highlight new merchandise. Created email blast stories around new products with quick turn-around to stay ahead of trends and move merchandise. Snappy tag-lines, edited and wrote short text.
- 13. Swanson Vineyards Mission: develop and grow the direct-to-consumer business at Swanson Vineyards exclusive Rutherford estate and develop an upscale online experience to introduce the brand to a national audience. Launched the Swanson digital wine shop: created brand + identity using a playful, upscale + youthful lifestyle message to set Swanson apart from the traditional advertising + promotion coming out of the Napa Valley Wine industry. Created an e-commerce site with an editorial feel. Launched the Alexis blog for the curious and eccentric visitor to the Napa Valley - more lifestyle in content, less wine. Created lower price point wine line + Sip Shoppe to attract a younger, cosmopolitan audience.
- 24. INSTANT NAPA NAPA INSTANT CABERNET CABERNET 2008 2008 3 x 6 3 x 6 2.5 x 6 2.5 x 6
- 25. Calypso St. Barth Mission: Redesigned the Calypso St. Barth website to reflect the brand image and shopping experience of the international Calypso St. Barth stores. Easy, breezy island-feel to simulate the original tiny store in St. Barth that Christianne Celle created back in the early 90s. Created templates for easy product segmentation + functionality. Simplicity and beauty. (The real reason for the site update was to get the entire brand ready to be sold. Mission accomplished sold for $60 million in 2008)
- 30. print editorial + advertising fashion /beauty /lifestyle
- 31. Mirabella Magazine: Senior Fashion Editor Covered the American + Italian Designer Markets, maintained close relationship with designers in that market. Sourced new Talent. Created compelling stories based on trends. Edited the-best-of to highlight in the publications monthly issues. Directed + styled cover stories, monthly fashion spreads.
- 34. Print Advertising: Style Director, New York Times Best of the Season advertorial national gift guide published by the NYT magazine. Arrived annually on the Sunday after Thanks- giving to launch the Holiday Season Covered fashion, beauty, home, technology, hottest gifts of the season. Created story concept, did market, edited the best for the upscale NY Times reader.
- 40. promotion +special events fashion /beauty
- 41. Twist Creative: Cofounder + Creative Director Boutique Marketing + Promotion Agency Agency working with clients such as Ralph Lauren Fragrances. Created concept for major fragrance such as Romance, Ralph, Glamourous, Extreme Sport. Created + Produced Ralph Lauren Fragrances Launch Parties for national + international press. Managed big budgets, crews, caterers, set designers, music + sound. In-store design and special events.
- 46. Clients: Swanson Vineyards, Kirna Zabete, Calypso St. Barth, Nike, Ralph Lauren Fragrances, LOreal, Helena Rubinstein, The New York Times, Anne Klein, Barneys NY, Mirabella. Contact: heidi@heidibarongodoff.com, 917 881 9394
- 47. HBG