Heidi Higgins Presentation NWED 2018 Donegal

Oct 24, 2018Download as PPTX, PDF0 likes104 views

The document outlines the career of a fashion designer, including studying fashion from 2004-2008, working in the industry from 2008-2009, launching their first collection in 2009, opening their first studio and boutique in 2010 in their hometown of Portlaoise, and details their brand launch, business knowledge, press coverage, collaborations, design studio, new online collections, digital marketing strategy, social media presence, and expanding from local to global.

Heidi Higgins Presentation NWED 2018 Donegal

Starting
out………..
• 2004-2008 Studied Fashion in The
National College of Art & Design
• 2008-2009 Worked in the Fashion
Industry
• 2009 - Launched my first collection
• 2010 - Opened first Studio &
Boutique in my home town of
Portlaoise

Thinking outside the
box…
Capture your customers imagination!

Design Studio…
where the magic
happens!!

New online collection…
‘City Look’ Collection

Digital Marketing Strategy & New website

All about SOCIAL MEDIA– Awards & Competitions

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Heidi Higgins Presentation NWED 2018 Donegal

2. Starting out……….. • 2004-2008 Studied Fashion in The National College of Art & Design • 2008-2009 Worked in the Fashion Industry • 2009 - Launched my first collection • 2010 - Opened first Studio & Boutique in my home town of Portlaoise

3. Launching a brand…

4. Knowing your business….

5. PRESS COVERAGE…

6. Collaborations with fellow designers

9. Thinking outside the box… Capture your customers imagination!

10. Design Studio… where the magic happens!!

12. New online collection… ‘City Look’ Collection

13. Digital Marketing Strategy & New website

14. All about SOCIAL MEDIA– Awards & Competitions

16. Local to Global…………