Heinz_Russian
- 1. H. J. Heinz Company
§¬§Ñ§â§á§å§ç§Ú§ß§Ñ §¯§Ñ§ä§Ñ§Ý§î§ñ, §¿§µ-201
- 2. H. J. Heinz Company
? §¤§à§Õ §à§ã§ß§à§Ó§Ñ§ß§Ú§ñ 1869 (§¤§Ö§ß§â§Ú §¥§Ø§à§ß §·§Ñ§Û§ß§è)
? §²§Ñ§ã§á§à§Ý§à§Ø§Ö§ß§Ú§Ö §³§º§¡: §±§Ú§ä§ä§ã§Ò§å§â§Ô,
§±§Ö§ß§ã§Ú§Ý§î§Ó§Ñ§ß§Ú§ñ
? NYSE: HNZ
? §²§Ö§Û§ä§Ú§ß§Ô FT: 484 §Þ§Ö§ã§ä§à (2009)
? §°§Ò§à§â§à§ä: $ 10 §Þ§Ý§â§Õ (2009)
? §¹§Ú§ã§Ý§à §ã§à§ä§â§å§Õ§ß§Ú§Ü§à§Ó: 33,000 (2009)
? §£§Ö§Ò-§ã§Ñ§Û§ä: www.heinz.com, www.heinz.ru
- 3. §±§â§à§Õ§å§Ü§è§Ú§ñ §Ó §Þ§Ú§â§Ö
? §Ü§Ö§ä§é§å§á§í, §ã§à§Ý§Ö§ß§î§ñ, §ã§å§á§í,
§Ù§Ñ§Þ§à§â§à§Ø§Ö§ß§ß§í§Ö §á§â§à§Õ§å§Ü§ä§í,
§Ü§à§â§Þ§Ñ §Õ§Ý§ñ §Ø§Ú§Ó§à§ä§ß§í§ç §Ú §Õ§â.
? §¢§à§Ý§Ö§Ö 50 §Ò§â§Ö§ß§Õ§à§Ó/ §Ò§à§Ý§Ö§Ö
5700 §â§Ñ§Ù§ß§í§ç §ß§Ñ§Ú§Þ§Ö§ß§à§Ó§Ñ§ß§Ú§Û
§á§â§à§Õ§å§Ü§è§Ú§Ú
? ¡í1/¡í2 §ß§Ñ §â§í§ß§Ü§Ñ§ç §Ò§à§Ý§Ö§Ö 50
§ã§ä§â§Ñ§ß
? 30% §á§â§à§Õ§Ñ§Ø §ß§Ñ §Õ§à§Ý§ð §Ü§Ö§ä§é§å§á§Ñ
? 60% §â§í§ß§Ü§Ñ §Ü§Ö§ä§é§å§á§à§Ó §Ó §³§º§¡
- 4. §±§â§à§Õ§å§Ü§è§Ú§ñ §Ó §²§à§ã§ã§Ú§Ú
? §²§à§ã§ã§Ú§ñ:
? 8 §Ò§â§Ö§ß§Õ§à§Ó
(Heinz, §±§Ú§Ü§Ñ§Õ§à§â, §®§à§ñ
§ã§Ö§Þ§î§ñ, §®§Ö§é§ä§Ñ §ç§à§Ù§ñ§Û§Ü§Ú,
Heinz §Õ§Ý§ñ §Õ§Ö§ä§Ö§Û,
§¥§Ö§â§Ö§Ó§Ö§ß§ã§Ü§à§Ö §Þ§ñ§Ô§Ü§à§Ö,
HP, Lea & Perrins
§µ§à§é§Ö§ã§ä§Ö§â).
- 5. §±§â§Ú§ß§è§Ú§á§í §¤. §¥§Ø. §·§Ñ§Û§ß§è§Ñ
? 1) §£§í§ã§à§Ü§à§Ö §Ü§Ñ§é§Ö§ã§ä§Ó§à
§á§â§à§Õ§å§Ü§è§Ú§Ú. §£§ã§Ö§Ô§Õ§Ñ;
? 2) §¹§Ö§ä§Ü§Ñ§ñ §à§â§Ô§Ñ§ß§Ú§Ù§Ñ§è§Ú§ñ
§á§â§à§Ú§Ù§Ó§à§Õ§ã§ä§Ó§Ñ,
§Ü§à§ß§ä§â§à§Ý§î §Ü§Ñ§é§Ö§ã§ä§Ó§Ñ;
- 7. 4) §²§Ö§Ü§Ý§Ñ§Þ§Ñ, §â§Ö§Ü§Ý§Ñ§Þ§Ñ, §â§Ö§Ü§Ý§Ñ§Þ§Ñ
? §°§Ô§â§à§Þ§ß§í§Ö §ã§â§Ö§Õ§ã§ä§Ó§Ñ §ß§Ñ §â§Ö§Ü§Ý§Ñ§Þ§å
? §¢§à§Ý§î§ê§Ö §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§Ú §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§ð
? §¥§Ö§Ô§å§ã§ä§Ñ§è§Ú§Ú
? 1900, §á§Ö§â§Ó§Ñ§ñ §ß§Ö§à§ß§à§Ó§Ñ§ñ §â§Ö§Ü§Ý§Ñ§Þ§Ñ
- 8. 5) §¿§Ü§ã§á§Ñ§ß§ã§Ú§ñ §Ú §Ý§à§Ô§Ú§ã§ä§Ú§Ü§Ñ
? 1905, §£§Ö§Ý§Ú§Ü§à§Ò§â§Ú§ä§Ñ§ß§Ú§ñ: §à§æ§Ú§è§Ú§Ñ§Ý§î§ß§í§Û
§á§à§ã§ä§Ñ§Ó§ë§Ú§Ü §Ü§Ö§ä§é§å§á§Ñ §Ú §â§ñ§Õ§Ñ §á§â§Ú§á§â§Ñ§Ó §Õ§Ý§ñ
§Ü§à§â§à§Ý§Ö§Ó§ã§Ü§à§Ô§à §Õ§Ó§à§â§Ñ
? §£ §²§à§ã§ã§Ú§Ú §ã 1996:
¨C §Ù§Ñ§Ó§à§Õ §Õ§Ö§ä§ã§Ü§à§Ô§à §á§Ú§ä§Ñ§ß§Ú§ñ §Ó §³§ä§Ñ§Ó§â§à§á§à§Ý§î§ã§Ü§à§Þ §Ü§â§Ñ§Ö,
¨C §á§Ú§ë§Ö§Ó§Ñ§ñ §Ô§â§å§á§á§Ñ ?§±§Ö§ä§â§à§ã§à§ð§Ù?:
? §©§Ñ§Ó§à§Õ §°§°§° ?§±§Ö§ä§â§à§á§â§à§Õ§å§Ü§ä? ¡ª §°§ä§â§Ñ§Õ§ß§à§Ö
? §°§¡§° ?§ª§Ó§Ñ§ß§à§Ó§ã§Ü§Ú§Û §Þ§Ñ§â§Ô§Ñ§â§Ú§ß§à§Ó§í§Û §Ù§Ñ§Ó§à§Õ?
- 9. 6) §µ§ã§Ý§à§Ó§Ú§ñ §Õ§Ý§ñ §â§Ñ§Ò§à§ä§ß§Ú§Ü§à§Ó
? 1892, §Ü§â§à§Ó§Ñ§Ó§Ñ§ñ §Ù§Ñ§Ò§Ñ§ã§ä§à§Ó§Ü§Ñ
§â§Ñ§Ò§à§é§Ú§ç §ã§ä§Ñ§Ý§Ö§Ý§Ú§ä§Ö§Û§ß§à§Ô§à §Ù§Ñ§Ó§à§Õ§Ñ
Heinz:
? §á§Ö§â§Ö§â§í§Ó§í §Ó §ä§Ö§é§Ö§ß§Ú§Ö §Õ§ß§ñ;
? §Ù§Ú§Þ§ß§Ú§Û §ã§Ñ§Õ §ß§Ñ §Ü§â§í§ê§Ö §æ§Ñ§Ò§â§Ú§Ü§Ú;
? §Þ§Ñ§ß§Ú§Ü§ð§â §Õ§Ý§ñ §â§Ñ§Ò§à§ä§Ñ§Ó§ê§Ú§ç §ß§Ñ
§à§é§Ú§ã§ä§Ü§Ö §à§Ô§å§â§è§à§Ó;
? §Ü§â§å§Ø§Ü§Ú §á§à §Ú§ß§ä§Ö§â§Ö§ã§Ñ§Þ (§Ó §ä.§é. §ç§à§â)
? ?§±§â§Ú§ß§è §á§Ñ§ä§Ö§â§ß§Ñ§Ý§Ú§Ù§Þ§Ñ?
- 10. §®§Ú§ã§ã§Ú§ñ §Ú §è§Ö§ß§ß§à§ã§ä§Ú Heinz
? §®§Ú§ã§ã§Ú§ñ: §å§Ü§â§Ö§á§Ý§Ö§ß§Ú§Ö §Ù§Õ§à§â§à§Ó§î§ñ §Ý§ð§Õ§Ö§Û,
§á§Ý§Ñ§ß§Ö§ä§í §Ú §ã§Ó§à§Ö§Ô§à §Ò§Ú§Ù§ß§Ö§ã§Ñ.
? §¸§Ö§ß§ß§à§ã§ä§Ú:
¨C ?§°§²§ª§¦§¯§´§ª§²§°§£§¡§¯§¯§°§³§´§¾ §¯§¡ §²§¦§©§µ§§¾§´§¡§´?;
¨C ?§ª§¯§¯§°§£§¡§¸§ª§ª?;
¨C ?§³§´§²§¡§´§¦§¤§ª§¹§¦§³§¬§°§¦ §£§ª§¥§¦§¯§ª§¦?;
¨C ?§¸§¦§§°§³§´§¯§°§³§´§¾?;
¨C ?§²§¡§¢§°§´§¡ §£ §¬§°§®§¡§¯§¥§¦ §ª §³§°§´§²§µ§¥§¯§ª§¹§¦§³§´§£§°?.
- 11. §¬§à§â§á§à§â§Ñ§ä§Ú§Ó§ß§à§Ö §å§á§â§Ñ§Ó§Ý§Ö§ß§Ú§Ö
? §³§à§Ó§Ö§ä §Õ§Ú§â§Ö§Ü§ä§à§â§à§Ó (12) ¨C §Ú§Ù§Ò§Ú§â§Ñ§Ö§ä§ã§ñ
§Ñ§Ü§è§Ú§à§ß§Ö§â§Ñ§Þ§Ú
¨C §µ§ã§ä§Ñ§Ó §Ü§à§Þ§Ú§ä§Ö§ä§Ñ §á§à §Ñ§å§Õ§Ú§ä§å;
¨C §µ§ã§ä§Ñ§Ó §Ü§à§â§á§à§â§Ñ§ä§Ú§Ó§ß§à§Ô§à §å§á§â§Ñ§Ó§Ý§Ö§ß§Ú§ñ;
¨C §±§â§Ú§ß§è§Ú§á§í §Ü§à§â§á§à§â§Ñ§ä§Ú§Ó§ß§à§Ô§à §å§á§â§Ñ§Ó§Ý§Ö§ß§Ú§ñ;
¨C §µ§ã§ä§Ñ§Ó §á§à §Ü§à§â§á§à§â§Ñ§ä§Ú§Ó§ß§à§Û §ã§à§è§Ú§Ñ§Ý§î§ß§à§Û
§à§ä§Ó§Ö§ä§ã§ä§Ó§Ö§ß§ß§à§ã§ä§Ú (20 §ñ§ß§Ó§Ñ§â§ñ, 2010);
¨C §µ§ã§ä§Ñ§Ó §Ü§à§Þ§Ú§ä§Ö§ä§Ñ §á§à §â§Ñ§Ù§Ó§Ú§ä§Ú§ð §å§á§â§Ñ§Ó§Ý§Ö§ß§Ú§ñ §Ú
§Ó§à§Ù§ß§Ñ§Ô§â§Ñ§Ø§Õ§Ö§ß§Ú§ð
¨C §¥§à§Ü§Ý§Ñ§Õ §à §â§Ñ§ã§ç§à§Õ§Ñ§ç §ß§Ñ §á§à§Ý§Ú§ä§Ú§é§Ö§ã§Ü§Ú§Ö §è§Ö§Ý§Ú
- 12. §¬§³§° - §¿§Ü§à§Ý§à§Ô§Ú§ñ
? §¸§Ö§Ý§Ú §Ü 2015 §Ô§à§Õ§å - §ã§à§Ü§â§Ñ§ä§Ú§ä§î :
¨C §Ó§í§Ò§â§à§ã §á§Ñ§â§ß§Ú§Ü§à§Ó§í§ç §Ô§Ñ§Ù§à§Ó (20%);
¨C §â§Ñ§ã§ç§à§Õ§í §ï§ß§Ö§â§Ô§Ú§Ú (20%) §Ù§Ñ §ã§é§×§ä §á§à§Ó§í§ê§Ö§ß§Ú§ñ §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à§ã§ä§Ú;
¨C §Ó§â§Ö§Õ §à§ä §ä§â§Ñ§ß§ã§á§à§â§ä§Ñ §Ù§Ñ §ã§é§×§ä §á§à§Ó§í§ê§Ö§ß§Ú§ñ §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à§ã§ä§Ú §ã§Ö§ä§Ú
§á§à§ã§ä§Ñ§Ó§à§Ü;
¨C §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§Ú§Ö §Ó§à§Õ§í (20%) §Ù§Ñ §ã§é§×§ä §á§à§Ó§ä§à§â§ß§à§Ô§à §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§Ú§ñ,
§ã§Ú§ã§ä§Ö§Þ§í §à§é§Ú§ã§ä§Ü§Ú
¨C §ä§Ó§×§â§Õ§í§Ö §à§ä§ç§à§Õ§í (20%) §Ù§Ñ §ã§é§×§ä §á§Ö§â§Ö§â§Ñ§Ò§à§ä§Ü§Ú ,§á§à§Ó§ä§à§â§ß§à§Ô§à
§Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§Ú§ñ §Ó§à§Õ§í
? §µ§Ó§Ö§Ý§Ú§é§Ö§ß§Ú§Ö §á§â§à§Ú§Ù§Ó§à§Õ§Ú§ä§Ö§Ý§î§ß§à§ã§ä§î (5%) §Ù§Ñ §ã§é§×§ä
§Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§Ú§ñ §Ô§Ú§Ò§â§Ú§Õ§ß§í§ç §ä§à§Þ§Ñ§ä§à§Ó, §Ü§à§ä§à§â§í§Ö §ß§å§Ø§Õ§Ñ§ð§ä§ã§ñ §Ó
§Þ§Ö§ß§î§ê§Ö§Þ §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§Ö §Ó§à§Õ§í, §á§Ö§ã§ä§Ú§è§Ú§Õ§à§Ó
? §ª§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§Ú§Ö §Ñ§Ý§î§ä§Ö§â§ß§Ñ§ä§Ú§Ó§ß§í§ç §Ú§ã§ä§à§é§ß§Ú§Ü§à§Ó §ï§ß§Ö§â§Ô§Ú§Ú
(§ã§à§Ý§ß§Ö§é§ß§Ñ§ñ, §Ò§Ú§à§Þ§Ñ§ã§í, §Ò§Ú§à§Ô§Ñ§Ù§í) ¨C 15%
? §£§ß§Ö§Õ§â§Ö§ß§Ú§Ö §ï§Ü§à§Ý§à§Ô§Ú§é§Ö§ã§Ü§Ú §Õ§â§å§Ø§Ö§Ý§ð§Ò§ß§à§Û §å§á§Ñ§Ü§à§Ó§Ü§Ú ;
? §µ§Ó§Ö§Ý§Ú§é§Ö§ß§Ú§Ö §Ó§à§Ó§Ý§Ö§é§×§ß§ß§à§ã§ä§Ú §â§Ñ§Ò§à§ä§ß§Ú§Ü§à§Ó §Ù§Ñ §ã§é§×§ä §á§â§à§Ô§â§Ñ§Þ§Þ
§á§Ö§â§ã§à§ß§Ñ§Ý§î§ß§à§Ô§à §â§Ñ§Ù§Ó§Ú§ä§Ú§ñ
- 13. H.J. Heinz Company Foundation
? §±§Ú§ä§Ñ§ß§Ú§Ö:
? §±§à§Õ§Õ§Ö§â§Ø§Ü§Ñ §Ú§ß§ß§à§Ó§Ñ§è§Ú§Û §Ú §Ý§å§é§ê§Ö§Ô§à §á§à§ß§Ú§Þ§Ñ§ß§Ú§ñ §Ù§Õ§à§â§à§Ó§à§Ô§à
§á§Ú§ä§Ñ§ß§Ú§ñ, §Ó§ß§Ö§ã§Ö§ß§Ú§Ö §Ó§Ü§Ý§Ñ§Õ§Ñ §Ó §Ù§Õ§à§â§à§Ó§î§Ö §Ú §Ò§Ý§Ñ§Ô§à§ã§à§ã§ä§à§ñ§ß§Ú§Ö §Ý§ð§Õ§Ö§Û.
(The Heinz Micronutrient Campaign ¨C §Ü§à§Þ§á§Ñ§ß§Ú§ñ §á§à §Ò§à§â§î§Ò§Ö §ã
§ß§Ö§Õ§à§Ö§Õ§Ñ§ß§Ú§Ö§Þ).
? §®§ß§à§Ô§à§à§Ò§â§Ñ§Ù§Ú§Ö:
? §±§à§Õ§Õ§Ö§â§Ø§Ü§Ñ §Þ§Ö§ß§î§ê§Ú§ß§ã§ä§Ó, §æ§à§Ü§å§ã§Ú§â§à§Ó§Ü§Ñ §ß§Ñ §à§Ò§â§Ñ§Ù§à§Ó§Ñ§ß§Ú§Ú §Ú
§Ó§à§Ù§Þ§à§Ø§ß§à§ã§ä§Ú §â§Ö§Ñ§Ý§Ú§Ù§Ñ§è§Ú§Ú §Ó §à§Ò§ë§Ö§ã§ä§Ó§Ö. S
? §£§Ù§â§Ñ§ë§Ú§Ó§Ñ§ß§Ú§Ö §á§à§Ý§ß§à§è§Ö§ß§ß§à§Ô§à §à§Ò§ë§Ö§ã§ä§Ó§Ñ:
? §±§â§à§Ô§â§Ñ§Þ§Þ§í §á§à§Õ§Õ§Ö§â§Ø§Ü§Ú §Ü§à§ä§à§â§í§Ö §ã§á§à§ã§à§Ò§ã§ä§Ó§å§ð §å§Ý§å§é§ê§Ö§ß§Ú§ð
§Ü§Ñ§é§Ö§ã§ä§Ó§Ñ §Ø§Ú§Ù§ß§Ú, §ã §à§ã§à§Ò§í§Þ §Ó§ß§Ú§Þ§Ñ§ß§Ú§Ö§Þ §Ü §Õ§Ö§ä§ñ§Þ §Ú §Þ§à§Ý§à§Õ§×§Ø§Ú.
§±§â§à§Ô§â§Ñ§Þ§Þ§í §æ§à§Ü§å§ã§Ú§â§å§ð§ä§ã§ñ §ß§Ñ §Ú§ã§Ü§å§ã§ä§Ó§Ö, §Ü§å§Ý§î§ä§å§â§Ö §Ú §â§Ñ§Ù§Ó§Ú§ä§Ú§Ú
§à§Ò§ë§Ö§ã§ä§Ó§Ñ
- 14. §±§à§Þ§à§ë§î §Õ§Ö§ä§ñ§Þ (The Heinz
Micronutrient Campaign)
? §§Ú§è§à §Ü§à§Þ§á§Ñ§ß§Ú§Ú ¨C Lucy Liu
? §³ 2001 §Ô§à§Õ§Ñ 3 §Þ§Ý§ß. §Õ§Ö§ä§Ö§Û §Ó
15 §â§Ñ§Ù§Ó§Ú§Ó§Ñ§ð§ë§Ú§ç§ã§ñ §ã§ä§â§Ñ§ß§Ñ§ç
§á§à§Ý§å§é§Ú§Ý§Ú §á§Ú§ä§Ñ§ä§Ö§Ý§î§ß§í§Ö
§ã§Þ§Ö§ã§Ú §Ó §â§Ñ§Þ§Ü§Ñ§ç
§á§â§à§Ô§â§Ñ§Þ§Þ§í
? §³§à§ä§â§å§Õ§ß§Ú§é§Ö§ã§ä§Ó§à §ã
§Þ§Ú§ß§Ú§ã§ä§Ö§â§ã§ä§Ó§à§Þ
§Ù§Õ§â§Ñ§Ó§à§à§ç§â§Ñ§ß§Ö§ß§Ú§ñ §¬§Ú§ä§Ñ§ñ,
§ª§ß§Õ§Ú§Ú, §´§Ñ§ß§Ù§Ñ§ß§Ú§Ú
- 15. HeinzSeed
? 2008 Corporate Council Award §à§ä
§®§Ö§Õ§Ú§è§Ú§ß§ã§Ü§à§Û §º§Ü§à§Ý§í §¤§Ñ§â§Ó§Ñ§â§Õ§Ñ
? §³§à§Ò§ã§ä§Ó§Ö§ß§ß§í§Ö §ä§à§Þ§Ñ§ä§í, §Ò§à§Ý§Ö§Ö §Ó§í§ß§à§ã§Ý§Ú§Ó§í§Ö
§Ú §á§â§à§Ú§Ù§Ó§à§Õ§Ú§ä§Ö§Ý§î§ß§í§Ö
? §³§à§Ò§ã§ä§Ó§Ö§ß§ß§í§Ö §á§à§Ý§ñ
? §¢§Ö§Ù §¤§®§°
