The document discusses the expansion of the famous Finnish early childhood education model worldwide through a new franchising company called HEI Schools. HEI Schools aims to scale the beneficial Finnish model through comprehensive curriculum, teacher training, branded school environments and materials. Initial pilot projects are underway in Finland and China, with negotiations ongoing in several other countries. The Finnish model emphasizes play-based learning, creativity, and socio-emotional development over standardized testing. Backed by academic research, HEI Schools believes this approach can offer holistic benefits to children globally at scale.
2. 息 HEI Group
Expanding access to high quality
early childhood education is among
the smartest investments that we
can make. Research has shown that
the early years in a childs life
when the human brain is forming
represent a critically important
window of opportunity to develop a
childs full potential and shape key
academic, social, and cognitive
skills that determine a childs
success in school and in life.
Barack Obama
* James Heckman studies on the impact of early childhood education
Globally currently only half of of 3-6-year olds (c. 150 million) in pre-primary education.
All regions of the world increasing pre-primary enrollment (World bank 2016).
3. 息 HEI Group
HEI SCHOOLS TARGETS
THE RAPIDLY DEVELOPING INTERNATIONAL
EDUCATION AND EARLY EDUCATION MARKETS.
Source: International Schools Group
Fee income
$63,5 billion
2000 2009 2014 2019 2024
$17,5
$35
$52,5
$70
$ Billion
4. THE FINNISH EDUCATION MODEL
AND THE ACADEMIC RESEARCH BEHIND IT
IS BENCHMARKED WORLDWIDE
6. 息 HEI Group
WE BELIEVE, THAT EVERY
CHILD HAS A PROFOUND
RIGHT TO GROW AND
LEARN IN FREE, JOYFUL
AND STRESS FREE
ENVIRONMENT, THAT WILL
RECOGNIZE HIS/HER
SPECIAL FEATURES AND
INTERESTS AND TARGET TO
HIS/HER HOLISTIC WELL-
BEING AND BALANCE.
7. 息 HEI Group
HEI SCHOOLS
COMBINES PLAYFUL
CURIOSITY AND
FREEDOM OF
EXPLORATION WITH
DEEP, SCIENTIFIC
KNOW-HOW ABOUT
LEARNING.
8. 息 HEI Group
BUT HOW TO MAKE
A SCALABLE
BUSINESS MODEL
OUT OF KINDERGARTENS?
9. WE OFFER A TIGHT, WELL
BRANDED RESEARCH-BASED
SCHOOL CONCEPT RUNNING
ON A FRANCHISING MODEL
AROUND THE WORLD.
NOT JUST FOR THE FEW
BUT FOR THE MANY.
息 HEI Group
10. 息 HEI Group
HEI SCHOOLS OFFERS A SCALABLE MODEL
AND A BRAND FOR LICENSING
HEI
CURRICULUM
HEI
TEACHER
TRAINING
HEI
LEARNING
ENVIRONMENT
HEI
COLLECTION
HEI
SERVICES
Curriculum document
Teacher卒s guide book with
daily, monthly & yearly
program suggestions
Co-teaching period with
Finnish teacher on site
Continuous training modules
(both live & online)
* Teacher training app/site
for interpersonal training
sessions
Design concept for the
creative learning space
based on Nordic
architecture and design
Carefully selected
learning materials (digital
& analog) supporting HEI
pedagogy
* heicollection.com
online store for learning
materials & interior design
items
A-Z licensing process
Consultancy & support
throughout the process
Excursions & events for
HEI Community
* Planning phase
Constantly advancing
pedagogical approaches
Comprehensive
professional
development for teachers
Thoughtfully designed
learning environment
Carefully selected
learning materials
Global community and
supportfor operators
11. 息 HEI Group
INTERDISCIPLINARY TEAM
BEHIND THE HEI SCHOOLS
PILVI TORSTI, CHIEF
EXCECUTIVE OFFICER,
FOUNDER
State Secretary, Finnish
Ministry of Education 2013-15.
Over 20 years of experience in
international education.
One of the three founders
of United World College in
Mostar 2006 which has to
date offered international
education for over 700
students.
Adjunct professor at the
University of Helsinki.
LASSE LIPPONEN
HEAD OF PEDAGOGICAL
CONTENT,
CO-FOUNDER
A professor of education,
with special reference to
early childhood education,
at the Department of Teacher
Education, University of
Helsinki.
Visiting professor and lecturer
for early education and teacher
training in many universities.
MILLA KOKKO
HEAD OF CONCEPT
& BRANDING,
CO-FOUNDER
Brand and marketing
strategist with deep
experience in brand building
and customer experience both
in Finland and internationally.
ANNE RUSANEN
HEAD OF DESIGN,
CO-FOUNDER
Strategic thinker and creative.
15 years of experience in brand
building, marketing
and creative direction for leading
companies and organizations.
UNIVERSITY OF
HELSINKI
The University of Helsinki
is the oldest and largest
university in Finland. It has
repeatedly been ranked among
world's top universities.
The Department of Teacher
Education of the University of
Helsinki is the most versatile
unit providing teacher
education in Finland.
12. 息 HEI Group
PILOT PROJECTS & CLIENT CASES
FOR 2016-2017
HEI SCHOOLS HELSINKI
Model HEI School in Finland
Developing a model HEI School,
that will function as showroom
and concept testing environment
for all concept elements: space
design, teacher training, curriculum
and learning materials.
HEI SCHOOLS BAOTOU
Major pilot project in China
Major contract agreement in September
2016. City of Baotou sponsored model
HEI Kindergarten to open in September
2017 with several hundred children.
National level negotiations and
cooperation with Chinese Academy of
Science and leading Chinese
universities.
China as a market for HEI Schools:
Reported market size (kindergartens) 2014
100 billion RMB (c 13 billion )
Estimated annual growth rate 15% until 2020 Drivers:
second-child policy, growth of urban middle class, national
goals to increase participation level from 65/70% up to 80%
by 2020)
2010: 150 000 units for 30 million children
2014: 200 000 units for 40 million children
NEGOTIATIONS
Priority for spring 2017 to 鍖nd a
piloting partner on US market
On going negotiations with
partners on following markets:
Japan, Singapore, Korea, Egypt,
Kuwait, United Arab Emirates,
Kazakstan, Russia, India, Pakistan.
13. TESTED, VERIFIED AND
DESIRABLE FINNISH
EDUCATION BRAND
SUPERIOR TEAM
WITH OUTSTANDING
EXPERIENCE,
COMPETENCIES
AND AMBITION
EXPANSIVELY
GROWING MARKET FOR
INTERNATIONAL
EDUCATION AND EARLY
CHILDHOOD
EDUCATION
SCALABLE MODEL
THROUGH
FRANCHISING &
DIGITAL TEACHER
TRAINING
MOMENTUM FOR HEI SCHOOLS
OWNERS AND PARTNERS
14. 息 HEI Group
BRINGING UP CHILDREN WHO
ARE NOT ONLY CAPABLE OF
ADAPTING TO THE CHANGING
WORLD, BUT CHANGING
THE WORLD THEMSELVES.
CONTACT
Pilvi Torsti, CEO, Founder
pilvi.torsti@heischools.com
+ 358 40 719 1206
Skype: pilvi.torsti
www.heischools.com
heischools @HeiSchools HEI Schools