Helen Moon is a marketing consultant with over 20 years of experience in business and marketing. She has held senior marketing roles at major companies like Vodafone, Cisco, and The Economist, where she led strategic initiatives like product launches, rebrands, and digital transformations. Helen has expertise in areas such as marketing strategy, lead generation, channel marketing, content marketing, and social media. Testimonials from past clients highlight her ability to deliver impactful results through practical application of strategic vision.
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Helen Moon Email CV Infographic 2016
1. Chartered Marketeer
PDDipM ACIM
BA Hons
Business & Marketing 2.1
Holst Group: Advising a small business with their marketing strategy,
messaging & positioning, SEO and digital marketing in order to drive
incremental sales revenue of+10% Year on Year.
Economist: Successful Global product launch across 30 countries for a new
investment analytics tool to fuel new businessgrowth in thedigital sector.
Pearson: Led a strategic digital transformation project with a team of 20
marketers. Introduced a new lead generation programme increasing sales
ready leads by 30%.
Ring Central: developed and launched the UK channel marketing strategy for
thisVC funded USstart-up within the cloud telephony sector.
Aeriandi:Led and delivered an end to end re-brand along with a high growth
marketing strategy, with full budget ownership, toattract new VC funding.
Delivered 5 successful multimillion re-brands.
Vodafone: Successful launch of an inaugural B2B social media programme
winning marketing acclaimed awards for content marketing and thought
leadership.
Delivered major new product launches for 4G, Cloud Telephony, Unified
Communications and Call Voice Recording.
T: +44 [0] 7850 453221 E: hello@helenmoon.co.uk /helenmoon01
Brand
Strategy
Marketing
Communications
Integrated
Marketing
Marketing Strategy,
planning and
implementation
Lead
Generation
Channel and
Partner
Marketing
Product
Marketing
Digital
& Social
Content
Marketing
Tennis, running, photography
Helen is an extremely experienced Marketing Consultant. In our work
together, Helen was proactive in putting together a strategy that was right
for our business. There was no job too small, and no ambition to big!
Within six months, she had turned our marketing strategy around and
delivered on a number of key commitments. We're in a much better
situation now following Helen's involvement.
Tom Harwood- Chief Product Officer and co-founder.
Highly experienced in B2B tech and telco marketing, Helen will make a
huge impact on the business - large or small. Helen is one of the few
senior marketers that is both strategic and practical, effortlessly
transforming vision and ideas into deliverables and results. A great team
player and manager who adapts well to all environments - it has been a
pleasure working with Helen.
Lisa Hutt CMO | Marketing Consultant.
Explain My Banking
Marketing Consultant
Artesian
Marketing Consultant
Kcom
Head of Marketing
Services
Vodafone
Head of B2B Brand
Marketing
Holst Group
Marketing Consultant
Economist Intelligence Unit
Marketing Director
Pearson
Head of Secondary Marketing
RingCentral
Head of Channel Marketing
Aeriandi
Head of Marketing
Cisco
Senior Marketing
Specialist Emerging
Markets
2014
2011
2010
2009
2001
2000
1998
1997
2014
2015
2016
Pangea, Primus & Atos
European Marketing Manager Roles
Creation of HLM Marketing