The presentation introduces to the evolving era of marketing and advertising and then reveals some of the salient trends in the world and India that define major digital statistics.
These Statistics adopted from HOOTSUITE comprehensive research showcase how things are changing in the global and Indian context.
Also the presentation introduces you to the pillars of digital India and one very important tool CONVERSATION PRISM.
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Hello to Digital Marketing
1. Ms. Anubha Rastogi
Astt. Prof, Vidya School Of Business
2017-18
Hello
DIGITAL !Introduction To Digital Marketing
36. As of 13 July, Facebook is reporting a total potential audience of 241 million active users in India, compared to 240 million in the US.
Active users in India are up 27% in the past six months alone (+50 million), compared to growth of 12% (+26 million) in the US over the same
period. Anubha Rastogi | VSB