Help Sarah - Empowering people through the best possible care
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Presentation for a pharmaceutical client covering disruption, content/insights and relevance across touchpoints.
Help Sarah - Empowering people through the best possible care
- 1. HELP SARAH Empowering people through the best possible care Copenhagen - 08/06/2015
- 2. Per A. Knudsen Digital Strategist DigitasLBi @peraknudsen
- 3. Today ≒ Mega trends ≒ Companies and the digital approach ≒ Digital vs. real life ≒ Content requires insights
- 4. MEGA TRENDS THAT SHOW THE ROLE OF DIGITAL TODAY
- 5. 5 The digital evolution The internet is no longer people exclusive Light bulb Phone Internet Social Web Internet of ThingsElectricity
- 6. Industries are being disrupted, adopt change now
- 7. 93 years 610.000 rooms 88 countries 4 years 650.000 rooms 192 countries Why buy, when you dont need it all the time
- 8. 8 1 + 1 = 11Going from Mad Men to Math Men
- 9. 9 The tech giants are 鍖ghting Maps App stores Mobile Search Social Augmented Intelligence E-commerce TV Content Hardware RFID Games SaaS/ PaaS HEALTHCARE & PHARMA
- 11. Wearables are becoming more integrated in our surroundings
- 12. 12 Technology as an integrated part of us
- 13. 13 Project soli is rede鍖ning how we use everything
- 14. DIGITAL CONTINUES TO EVOLVE HOW COMPANIES COMMUNICATE AND GO TO MARKET
- 15. 10 years ago
- 16. Today
- 17. DATA INSIGHTS CONTEXT CONTENT Brand Relevance bridge I LOVE HATE THINK BELIEVE FEEL WISH Brand & Products
- 18. 18 Relevance can be enhanced through a simpli鍖ed approach, to yield results $
- 19. 19 Sales channels which to choose E-commerce Pharmacies Retail Call centers Franchisees A鍖liates Partners CLASSIC CHANNELS DIGITAL CHANNELS
- 20. 20 Maybe you need to simplify the approach, to solve the actual problem
- 21. 21 PILL PACK
- 23. PEOPLE EMBRACE DIGITAL, BUT LIVE IN THE REAL WORLD
- 24. I like I am Im watching Here I am I use Look at me Im listening to I search Welcome to My life My brand My journey I live WELCOME TO THE MIND OF PEOPLE TODAY
- 25. DISPLAY APP WEBSITE EMAIL MOBILE SOCIALSEO Just give me what I want! People dont focus on disciplines or touchpoints - But they go through them
- 26. Why would people engage with brands?
- 27. I wonder if my favorite brand of toilet paper has a twitter pro鍖le I can follow. - No one ever
- 28. Relevant storytelling is the way forward
- 29. People trust people, so lets enable them in our storytelling
- 30. People are becoming their own company, bypassing those that dont meet their needs
- 33. Carrot hunger Storytelling can also be used to set you apart, - We are di鍖erent, just like you
- 34. CONTENT IS STILL KING, BUT INSIGHTS ARE THE PEOPLE
- 35. The noise on digital platforms is overwhelming
- 36. 36 9 seconds You have 6 seconds
- 37. THINK FIRST
- 38. I try to share only information that will reinforce the image I'd like to present: thoughtful, reasoned, kind, interested and passionate about certain things. Source: NY Times The Psychology of Sharing: Why Do People Share Online
- 39. WHY AM I GETTING THIS AD?
- 40. MALE BRITISH OVER 60 DIVORCED REMARRIED HIGH INCOME CHILDREN LEFT HOME Are these the same people?
- 42. INTERESTS & HABITS CONSUMPTION PATTERNS LOCATION & DEVICE BRAND AFFINITIES SOCIAL BEHAVIOUR DEMOGRAPHICS & LIFESTYLE
- 45. IF YOU UNDERSTAND THE CONNECTED HUMAN ACROSS EVERY TOUCH POINT, IT DOESN'T MATTER WHAT THE FUTURE BRINGS; YOU WILL BE READY FOR IT. Avinash Kaushik, - Google digital marketing evangelist
- 46. TODAYS TAKE AWAYS ≒ Digital is disrupting industries & creating great opportunities ≒ Digital allows companies to solve problems, simpler ≒ People embrace digital, but still live in the real world ≒ Content is still key, but it requires insights and a story
- 47. 47 Q&A @peraknudsen Per A. Knudsen Per.knudsen@digitaslbi.com Lets talk digital