Henkel Innovation
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Theramed Foam Fresh is an all-in-one tablet that makes life easier and healthier by providing dental hygiene, cosmetic whitening, and health benefits like vitamins and antioxidants without needing water. As the global population grows to 9 billion by 2050 and becomes more urbanized, innovative solutions will be needed to sustainably meet increased demands on resources like water and address waste. Theramed's marketing objectives aim to create awareness of their product in both developed and emerging regions through educational and social programs, as well as influencers, dentists, governments, and NGOs to convince new users to try their convenient alternative.
Henkel Innovation
- 1. Isaac Rosales | Jackie Becerra Making Life Easier & Healthier in One Tablet Theramed Foam Fresh
- 5. Foam Fresh Making Life Easier & Healthier in One Tablet All-in-One Solution
- 6. 2050: Brighter Future Innovative Solutions 9 Billion People Higher Quality of Life
- 7. 70% of the worlds Population will be Urban70% of the worlds population will be urban -Unicef
- 8. 2050: Opportunities Population Water Waste
- 9. Making Life Easier & Healthier in One Tablet Foam Fresh All-in-One Substitute Consistently Clean Convenience No Water
- 10. Cosmetic Whitening Health Benefits: Vitamins Additional Product Features Antioxidants
- 11. Technical Aspects Edible Layer Foam Nanotechnology
- 16. Marketing Plan Objectives Developed Regions Emerging Regions Convince to try Create Awareness Do More Do Something
- 17. Developed Region Strategy Who: Influencers & Dentists Where: Retail & Online How: Educational Ads, Free Trials & Coupons Price: Larger Supply
- 18. Who: Government & NGO Where: Retail How: Awareness and Social Programs Price: Smaller Quantity Emerging Region Strategy
- 19. Additional Market Segments Children Military Pet Product
- 20. Current Market Value $ 30.88 B 3.2% Annual Growth Rate
- 21. Market Adoption