Design from the center, Andrei Herasimchuk @ Frontiers of Interaction 2011
4 likes750 views
This document discusses designing digital products across multiple devices. It suggests defining core pieces like behavior, content and aesthetics first before designing for specific devices like desktop, mobile, browser or internet appliances. As more devices emerge with varying contexts, product design problems will become more complex, requiring mastery of a centered approach that considers all edges.
Design from the center, Andrei Herasimchuk @ Frontiers of Interaction 2011
- 1. ink from the center. Design for the edge. Andrei Michael Herasimchuk @trenti #foi11
- 2. What is art? e personal expression of ideas
- 3. What is graphic design? The communication from a designer to their audience
- 4. Logos Speech Speaker Audience Ethos Pathos
- 5. Useful Object Desirable Usable
- 6. Useful/Logos Object/Speech Designer Customer Desirable/Ethos Usable/Pathos
- 7. What is interface design? e conversation between a person and a product
- 8. Information Interface Product User Graphic Interaction
- 9. Content Logos / Useful / Information Speech / Object Speaker / Designer Product Interface User Audience Ethos / Desirable / Graphic Aesthetic Behavior Pathos / Usable / Interaction
- 10. How can we use this?
- 11. Currently, one might design a desktop application
- 12. en repurpose their work to create a web application version of it
- 13. Or one might create a rich internet application
- 14. en nd a way to cram as much of that existing design onto a cell phone
- 15. Or one might design only a mobile version
- 16. While ignoring all other platforms
- 17. Often wherever one starts the design process becomes the core de nition of the product itself
- 18. And in so doing, one designs themselves into a corner
- 19. How do you break that cycle?
- 20. 4
- 21. 2+2 Four 4 Quattro IV
- 22. e interface of any software product is an expression of its code
- 23. Content Logos / Useful / Information Speech / Object Speaker / Designer Product Interface User Audience Ethos / Desirable / Graphic Aesthetic Behavior Pathos / Usable / Interaction
- 24. Content Aesthetic Behavior
- 27. Content
- 28. <sta Mo ed_at> 5833346</id> e! SRg < creat 391 Grea t venu owal.la/c/4s <id>8 274256 erac tion. http:/ /g ce> rs o f Int ion 2011 </a> </sour <text> f F rontie In teract ">G owalla D ay 1 o Frontiers Of ="no follow #foi1 1 @ .com /" rel //g owalla </ text> ref= "h t t p : t e d > e><a h se</trunca <sourc ed>fal ed> at <trunc ed>false</f avorit /> <f avorit to_status_id y_ <i n_repl to_user_id/> /> ly_ ame < in_rep _to_screen_n et_count> ply twe <in_re _count>1</re eeted> int> <ret weet se</ retw geo rss:po et ed>fal 3111 1827</ <retwe 4306 21 11. <ge o> int >43.76 int> < geo rss:po geo rss:po 3111 1827</ </geo> ates> 306 21 11. <co ordin int> 43.764 <geo rss:po s> dinate </coor id> > <place 21b6f591c4b 3ce8</ me> <id> 5 e</na me> ce</f ull_na json</ url> enc ren ce8. <nam e>Flor lorence, Flo pe> 6f5 91c4b3 na me>F a ce_ty i d/521b <full_ ype>city</pl r.com/1/geo/ _t te <place p://api.twit tt <url>h tes/> bu 984 <attri g_box> 88 11.339 4 <b oundin :polygon> 4 43 .72595 11.149650 <ge orss 11. 149650 3.8354579 43.7 259588 1.339984 4 1 43.8 354579 n> ygo /geor ss:pol ry>
- 29. Behavior
- 31. Aesthetic
- 33. In order to design digital products across multiple devices successfully, one must de ne these core pieces rst Behavior Content Aesthetic
- 34. Behavior Content Aesthetic Desktop
- 35. Mobile Behavior Content Aesthetic Desktop Browser
- 36. Internet Appliance Mobile in Client Behavior Content Aesthetic Desktop Browser
- 37. Internet Appliance Mobile in Client Behavior Content Aesthetic Kiosk Desktop Browser
- 40. ere will be more devices not fewer in the near future, and they will have larger surface areas while requiring more contexts to design within
- 41. e problems we will solve with product design will become richer and more complex as our customers use multiple devices for the same products and services
- 42. e solutions of the future will require us to master how to design with this approach
- 43. ink from the center. Design for the edge. Grazie 贈