Herding Monkeys by Nigel Collin
This book is about how to get the most from your creative people and creative teams. Its not about being more creative or generating ideas its about inspiring and nurturing the creativity of others. Its about leading the creativity in your business, so you get the commercial results you need and achieve real business value.
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Herding Monkeys: How to lead the creative talent of your people and get commercial results - by Nigel Collin