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Varun Arora
Varun Arora

This document proposes a CSR activity to promote road safety and reduce motorcycle deaths in India. It suggests (1) creating a TV public service announcement reminding riders to wear helmets for the safety of their loved ones, (2) supporting activities like gifting a helmet with new bike purchases and contests on social media, and (3) speaking directly to riders in communities to promote the "Helmet Pehnao Yaar" message. The goal is to encourage helmet usage through emotional appeals to care for one's wife or partner.

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AN IDEA FOR A CSR ACTIVITY
100MOTORCYCLISTS DIE EVERY DAY DUE TO ROAD ACCIDENTS IN INDIA MINISTRY OF ROAD TRANSPORT & HIGHWAYS TRANSPORT RESEARCH WING - 2015 STUDY
THE MORE LIVES YOU SAVE, THE MORE CUSTOMERS YOULL HAVE
We see this every day
Partly becauseIn other 界看顎稼岳姻庄艶壊
In India
LOVEThe best strategy against reckless riding
Step 1: Speak to the riders
TV SCRIPT 30 seconds Title: Chalan A couple ride along on a road in Delhi. Theyre on a motorcycle. The man is wearing a helmet, but the woman is not. The bike is speeding. Not surprisingly, they are stopped by a traf鍖c cop. As most Delhi-ites do, the rider questions the cop: Bhai saab kya hua? The cop notes down the number on the bike. He then prints out a chalan and hands it over to the rider. Rider: Ye kis baat ke liye? Cop: Isspeeding. Tharra rokkit chhoot re ka? The cop then prints out another chalan and hands it over to the confused rider. Rider: Aur ye? Cop: Biwi se pyaar na kadne ke le. The rider is speechless. So is his wife. MVO: Agar biwi se karte ho pyaar, to helmet pehnao yaar. Hero & Delhi Traf鍖c Police logo Helmet Pehnao Yaar
Agar Biwi Se Karte Ho Pyaar, To Helmet Pehnao Yaar Would put the onus on squarely the husband. The idea is to take it to the streets where fellow riders may become spokespersons for the initiative.
Step 2: Supporting Activities
How about a specially-designed helmet gifted with every new bike purchased? There would be a simple contest to get the gift
My Hero! If a couple walks into a Hero Showroom and the husband correctly answers 5 questions about his wife; she gets a free designer ladies helmet upon the purchase of a bike.
#NoPyaar A photo contest on FB. The person with the best shots of pillion riders w/o helmets wins.
` Helmet Pehnao Yaar
` Thanks. Hope this helps.

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Hero -

  • 1. AN IDEA FOR A CSR ACTIVITY
  • 2. 100MOTORCYCLISTS DIE EVERY DAY DUE TO ROAD ACCIDENTS IN INDIA MINISTRY OF ROAD TRANSPORT & HIGHWAYS TRANSPORT RESEARCH WING - 2015 STUDY
  • 3. THE MORE LIVES YOU SAVE, THE MORE CUSTOMERS YOULL HAVE
  • 4. We see this every day
  • 5. Partly becauseIn other 界看顎稼岳姻庄艶壊
  • 7. LOVEThe best strategy against reckless riding
  • 8. Step 1: Speak to the riders
  • 9. TV SCRIPT 30 seconds Title: Chalan A couple ride along on a road in Delhi. Theyre on a motorcycle. The man is wearing a helmet, but the woman is not. The bike is speeding. Not surprisingly, they are stopped by a traf鍖c cop. As most Delhi-ites do, the rider questions the cop: Bhai saab kya hua? The cop notes down the number on the bike. He then prints out a chalan and hands it over to the rider. Rider: Ye kis baat ke liye? Cop: Isspeeding. Tharra rokkit chhoot re ka? The cop then prints out another chalan and hands it over to the confused rider. Rider: Aur ye? Cop: Biwi se pyaar na kadne ke le. The rider is speechless. So is his wife. MVO: Agar biwi se karte ho pyaar, to helmet pehnao yaar. Hero & Delhi Traf鍖c Police logo Helmet Pehnao Yaar
  • 10. Agar Biwi Se Karte Ho Pyaar, To Helmet Pehnao Yaar Would put the onus on squarely the husband. The idea is to take it to the streets where fellow riders may become spokespersons for the initiative.
  • 11. Step 2: Supporting Activities
  • 12. How about a specially-designed helmet gifted with every new bike purchased? There would be a simple contest to get the gift
  • 13. My Hero! If a couple walks into a Hero Showroom and the husband correctly answers 5 questions about his wife; she gets a free designer ladies helmet upon the purchase of a bike.
  • 14. #NoPyaar A photo contest on FB. The person with the best shots of pillion riders w/o helmets wins.