Strategy, Style and Students
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This document provides guidance on developing social media strategies targeted at students. It introduces Erin Supinka, a student content producer at Rochester Institute of Technology. The document then discusses finding campus leaders to engage with on social media and developing stand-alone explanatory sections for different platforms. It stresses keeping content digestible and showing students what is possible rather than telling them what to do. The document concludes by emphasizing interacting with and developing partnerships with students, as they can provide a network across campus, and that the only negative with working with students is that they graduate.
Strategy, Style and Students
- 1. Strategy, Style and Students @RIT_Erin | #hewebpitt
- 2. Hello.
- 3. Who am I? Erin Supinka, real live college student Rochester Institute of Technology, Journalism, Digital Business Student Content Producer Lover of all things social
- 4. How did I get here?
- 9. #mentor
- 14. Why do I matter?
- 15. Why do I matter? Im part of who youre trying to reach!
- 17. I dont trust this. Its not that important. Wont last long.
- 18. I dont trust this. Its not that important. Wont last long. Okay, well bite. You do it.
- 19. I dont trust this. Its not that important. Wont last long. Youre young/online/ have time. Figure this out ALL THE ACCOUNTS
- 22. Strategy Guide Explanations of platforms Best practices Pros and Cons of the platform Needs to be active!* By platform Stand alone sections Simple explanations, with option or more info People do not like being told what to do
- 29. #Hashtags
- 32. My Network:
- 33. Peter
- 34. Peter Kevin
- 37. RIT
- 40. Who are these students? ! Where are they?
- 41. Find your campus leaders.
- 42. Find your leaders Student Government Ambassadors Tour guides Peer Mentors Club/Organization Presidents
- 47. Things to Remember: Strategy Keep it digestible Stand alone pieces if possible People dont like being told what to do Show them what is possible
- 48. Things to Remember: Students Interact with us! Share our stuff Dont just stop there, reach out to us and develop a partnership. We are your network - your eyes and ears all over campus Find your student leaders!
- 49. The only negative about students
- 52. Questions?