H+G- Buyer's Journey
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The document discusses the buyer's journey and the factors that influence it. It explains that the buyer's journey is the research process customers go through before making a purchase. This process is impacted by cost, the type of customer (consumer vs business), and how customers buy products or services. The document recommends identifying your target customers, understanding how they buy things, and determining your next steps to better engage with customers along their journey.
H+G- Buyer's Journey
- 3. The active research process a buyer goes through leading up to a purchase - hubspot
- 5. We Buy Things Differently $$$
- 7. We Sell to Different Buyers
- 9. Who Is Your Customer? ¡ð ¡ð ¡ð ¡ð
- 10. We Sell to Multiple People
- 12. How Does Your Customer Buy? ¡ð ¡ð ¡ð ¡ð
- 13. OK. Now What? - You
- 15. Thanks!