Hi toolbox 2010
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The document discusses how brands can use digital channels and tools to better understand customers, competitors, and build their own brand. It provides examples of tools like DoubleClick AdPlanner, SpyFu, SEOMoz, and others that can provide insights into a brand like Calvin Klein, including their customers, competitors, and performance on digital platforms. The document advocates using these tools to help brands be more creative and effective in their digital strategies.
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www.ainitosh.comHi toolbox 2010
- 1. Do brands need to use digital channels such as social? Professor Jonathan Briggs Kingston University, the OTHER media & Hyper Island
- 2. Consider relationships brand customer customer action brand action channels & tools
- 3. Brand actions Inform Entertain Explain Provoke Invite comment Ask Answer Pass on Enlist Reward Sell Tools Provide platform Grow reputation
- 4. Tools for your toolbox Publishing channels Social networks and channels Advertising networks Mashups User generated content Analytics Research tools Intelligence gathering & horizon scanning
- 5. Can digital data help you be creative? Customers, brands and competitors all leave digital footprints New tools help us mine that data How effective are these tools?
- 6. Calvin Klein: what we find out about their brand, customers and competitors?
- 7. Some tools DoubleClick AdPlanner SpyFu SEOMoz Google SBKT and Keyword Demand Tools Quarkbase & Compete others you know?
- 8. Some insights? https://www.google.com/adplanner/# siteSearch?identifier=calvinklein.com&geo=US&trait_type=1&lp=false http://www.spyfu.com/Domain.aspx?d=695761379970295338 http://www.spyfu.com/Kombat/Results.aspx?d1=calvinklein.com&d2=tommy.com http://www.seomoz.org/trifecta/report/211712 http://search.twitter.com/search?q=calvin+klein http://spark.scoutlabs.com/workspaces/6002/searches/65091/results?time_interval=1m http://siteanalytics.compete.com/calvinklein.com/
- 9. Follow me @jonathanbriggs @jonathanbriggs @jonathanbriggs