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Hidden Oaks PR Project

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Monique Coyle
Monique Coyle

The document discusses how public schools need to effectively communicate with parents to compete with charter schools. It proposes creating a survey to determine which social media parents currently use, then using platforms like Facebook, Twitter, and Instagram to share a promotional video, daily updates from the school, and highlight the great things happening through photos and videos. The goal is to brand the school, tell its story, and engage families using technology to promote the school within the community.

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Hidden Oaks PR Project
Our public schools are facing a formidable challenge of competing with new charter schools. We need to brand and market our schools so that the community can see with transparency all the great things happening in our school buildings. The challenge is how can we effectively communicate with parents that lead busy lives? NEED:
Hidden Oaks PR Project
OVERVIEW OF ACTION STEPS: Action Steps: The first step will be to create a survey that assesses what social media tools parents are already currently using. We want to meet them where they already are. From this I will create accounts/pages for our school to enhance communication. Create a school promotional video that will be shared on our Edline page, and on our chosen social media sites. Create a school app that serves as a hub for information. Anyone can download this app, and ¡°see¡± with transparency all the great things happening in our school. My job will be to become the ¡°Story-Teller-In-Chief.¡± I will walk through the school daily and post pictures, statements, videos, and updates of school happenings on our social media sites, and in our app. I will also promote our communication tools and find innovative ways to get parents to hear our story, and tell it to others. (Possible platforms: Facebook, Twitter, Instagram, YouTube)
SCHOOLS ARE NOT THE SAME AS THEY ONCE WERE¡­
Hidden Oaks PR Project
Hidden Oaks PR Project
SCHOOL BRANDING Our school needs to create a ¡°brand¡± that they will communicate to the stakeholders in the school and in the community. The questions that we want to answer are: ? What do we stand for? ? What do we believe about teaching and learning? ? What does our school value? ? How can we add value to our student¡¯s lives? ? What makes us special? ? What is our mission? We can facilitate getting these messages out through social media avenues such as¡­
Hidden Oaks PR Project
LOOK FAMILIAR?
LET¡¯S USE THESE TECHNOLOGIES TO OUR ADVANTAGE!
Hidden Oaks PR Project
OUR APP WILL INCLUDE: ? Links to our social media sites ? Teacher contact links ? Calendar of events ? Direct call line to the school ? Video Streaming for parent trainings/events ? Photo Stream ? School News
PUBLIC RELATIONS In addition to branding and marketing our school, we need to promote ourselves! A video that we can share out to the community will be created as a start!
Hidden Oaks PR Project
WE WILL USE TECH TO HELP BRING THE FAMILIES TO US!
ENGAGING FAMILIES
SPREADING THE GOOD NEWS ABOUT OUR SCHOOL!

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Hidden Oaks PR Project

  • 2. Our public schools are facing a formidable challenge of competing with new charter schools. We need to brand and market our schools so that the community can see with transparency all the great things happening in our school buildings. The challenge is how can we effectively communicate with parents that lead busy lives? NEED:
  • 4. OVERVIEW OF ACTION STEPS: Action Steps: The first step will be to create a survey that assesses what social media tools parents are already currently using. We want to meet them where they already are. From this I will create accounts/pages for our school to enhance communication. Create a school promotional video that will be shared on our Edline page, and on our chosen social media sites. Create a school app that serves as a hub for information. Anyone can download this app, and ¡°see¡± with transparency all the great things happening in our school. My job will be to become the ¡°Story-Teller-In-Chief.¡± I will walk through the school daily and post pictures, statements, videos, and updates of school happenings on our social media sites, and in our app. I will also promote our communication tools and find innovative ways to get parents to hear our story, and tell it to others. (Possible platforms: Facebook, Twitter, Instagram, YouTube)
  • 5. SCHOOLS ARE NOT THE SAME AS THEY ONCE WERE¡­
  • 8. SCHOOL BRANDING Our school needs to create a ¡°brand¡± that they will communicate to the stakeholders in the school and in the community. The questions that we want to answer are: ? What do we stand for? ? What do we believe about teaching and learning? ? What does our school value? ? How can we add value to our student¡¯s lives? ? What makes us special? ? What is our mission? We can facilitate getting these messages out through social media avenues such as¡­
  • 11. LET¡¯S USE THESE TECHNOLOGIES TO OUR ADVANTAGE!
  • 13. OUR APP WILL INCLUDE: ? Links to our social media sites ? Teacher contact links ? Calendar of events ? Direct call line to the school ? Video Streaming for parent trainings/events ? Photo Stream ? School News
  • 14. PUBLIC RELATIONS In addition to branding and marketing our school, we need to promote ourselves! A video that we can share out to the community will be created as a start!
  • 16. WE WILL USE TECH TO HELP BRING THE FAMILIES TO US!
  • 18. SPREADING THE GOOD NEWS ABOUT OUR SCHOOL!