A movie studio considered releasing a mystery movie in the summer or not in the summer. If released in the summer there was a 50% chance of it being a disappointment earning $26.5 million in revenue with costs of $35 million, or a 50% chance of being a hit earning $53.92 million in revenue. If not released in the summer there was a 30% chance of disappointment earning $2.73 million in revenue with costs of $60 million, or a 70% chance of being a hit earning $75 million in revenue plus $2.73 million in revenue from the disappointment scenario, for total expected revenue of $3.48 million.
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High places studio
1. Movie
Profit = 3mn
HBO
Direc
tors
180mn
Blockbuster - 20%
80mn
Morgan-70%
Disappointment - 30%
Hit - 50%
35mn
Hit - 50%
30mn
45mn
Revenue - 30mn
Cost =35mn Cost= 60mn
60%
40%
Mystery
Not Released in Summer
Released in Summer
Disappointment - 50%
Mc Manus-30%
Revenues
26.53.92.73
0.75
0.75+2.73=3.48