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Hijab For Good Branding Strategy

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Radziah Radzi

Hijab For Good is online giving eco-system that connects Muslimah Fashion brand, Hijab buyer and Social Impact Projects. www.hijabforgood.com

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Radziah Founder Founding Team Adzfar Ratna
7 out of 10 adult orphans/Asnaf above 18 who had to go out of their orphanage homes, will graduate unequipped with skills needed to survive in the real world and can end up jobless, homeless and aimless without a proper support system. PROBLEM
WHY WE DO The only thing that separates women of color from anyone else is opportunity. <Viola Daviss Emmy Speech after becoming the 1st African- American to win an Emmy for best actress in a drama> We believe every child should be given equal opportunity, whatever their circumstances.
We addresses 3 areas that are essential for adult orphans : Marketable skills- help them to make a living Mentorship Entrepreneur skill WHAT WE DO
HOW WE DO
GROWTH & TRACTION Facebook Like 2762 95% women Subscriber 94 Newsletter email blast 293 Sales RM550 Brand partner sponsored RM2300 6 brand Muslimah Fashion
WWW.HIJABFORGOOD.COM
MARKETING & BRANDING STRATEGY THE KEY TO CONNECTING TO THE AUDIENCE Collaborate with Key Influencer MizzNina (celebrity entrepreneur) Maria Elena (celebrity blogger) Irma Hasmie (Al-Hijrah TV personality) o Campaign that involve the audience o VIP Pass- spend more than RM100 & the pass grants complete access to all Social Projects
MARKETING & BRANDING STRATEGY THE KEY TO CONNECTING TO THE AUDIENCE Borak Borak For Good Objective o Share our mission o Awareness about Social Enterprise o Discuss about their passionate social issue Digital Badge
RM30,000 PLAN RM30,000 System Development Product Branding 70% = RM21,000 30% = RM9,000 Develop unique, innovative cause marketing platform & eco-system for online retailers

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Hijab For Good Branding Strategy

  • 2. 7 out of 10 adult orphans/Asnaf above 18 who had to go out of their orphanage homes, will graduate unequipped with skills needed to survive in the real world and can end up jobless, homeless and aimless without a proper support system. PROBLEM
  • 3. WHY WE DO The only thing that separates women of color from anyone else is opportunity. <Viola Daviss Emmy Speech after becoming the 1st African- American to win an Emmy for best actress in a drama> We believe every child should be given equal opportunity, whatever their circumstances.
  • 4. We addresses 3 areas that are essential for adult orphans : Marketable skills- help them to make a living Mentorship Entrepreneur skill WHAT WE DO
  • 6. GROWTH & TRACTION Facebook Like 2762 95% women Subscriber 94 Newsletter email blast 293 Sales RM550 Brand partner sponsored RM2300 6 brand Muslimah Fashion
  • 8. MARKETING & BRANDING STRATEGY THE KEY TO CONNECTING TO THE AUDIENCE Collaborate with Key Influencer MizzNina (celebrity entrepreneur) Maria Elena (celebrity blogger) Irma Hasmie (Al-Hijrah TV personality) o Campaign that involve the audience o VIP Pass- spend more than RM100 & the pass grants complete access to all Social Projects
  • 9. MARKETING & BRANDING STRATEGY THE KEY TO CONNECTING TO THE AUDIENCE Borak Borak For Good Objective o Share our mission o Awareness about Social Enterprise o Discuss about their passionate social issue Digital Badge
  • 10. RM30,000 PLAN RM30,000 System Development Product Branding 70% = RM21,000 30% = RM9,000 Develop unique, innovative cause marketing platform & eco-system for online retailers