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The Citizens Bank ran a two-week iPad Mini contest on Facebook to promote their new responsive online banking platform. Participants had to like the bank's Facebook page and register online to enter. The contest resulted in over 675,000 entries and attracted 3,680 new Facebook likes. Through targeted Facebook ads and boosted posts, the bank was able to dramatically increase their Facebook reach and fan base from 2,200 to 5,900 fans, a 270% increase. The Halloween theme of the contest helped associate positive feelings from childhood with the bank's brand.
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This document provides information about digital marketing services including website development, social media marketing, search engine optimization, digital ads, and analytics. It highlights experience in industries like healthcare, property, and FMCG. Case studies show success increasing brand awareness and engagement for clients like Pocky, OCBC NISP, Pertamina, and Electrolux through activities like competitions, events, and promotional campaigns using websites, social media, and digital ads. Contact and location details are provided at the end.Inside Facebook's Facebook Marketing Breakfast San Francisco: Kevin Barenblat...
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Havmor, a leading Indian ice cream brand, launched a social media campaign called '#havmorfunnwithfriends' to reinforce brand presence among the youth, leveraging Friendship Day and the popularity of Dubsmash. The campaign encouraged user engagement through a contest where participants created dubbing entries linked with the brand, leading to significant social media engagement and growth. The results included national trending status, hundreds of entries, and various prizes to winners, enhancing brand affinity.Ldb_eXperience.Lab Brogan&Hodson_05
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This document provides tips for building a successful Facebook community by treating it like a party. It discusses appealing to audiences by being creative, offering discounts and contests. It also emphasizes the importance of understanding audiences through analytics and feedback, adapting based on customer service and focus groups, and driving awareness through engagement, brand ambassadors, and review programs. The key message is that successful Facebook communities focus not just on size but on providing personalized, rewarding experiences that keep fans engaged and encourage them to bring others.Digital campaign of_my_grahak.com
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MyGrahak Shopping Online Ltd. uses social media like Facebook, LinkedIn, and Twitter to build its brand and drive traffic to its online store. Its key strategies on Facebook include running contests to engage users, posting fresh and relevant content regularly, and responding quickly to user queries. It aims to build deep engagement through apps, contests, polls and user-generated content. MyGrahak also uses a blog and LinkedIn to share content and expand its professional network. Its goals on Twitter are to provide shopping information to users and enhance its image through shared experiences. Videos on YouTube showcase the company and shopping advantages on its site.Frank Hudson Presentation
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Facebook was launched in 2004 by Mark Zuckerberg and others. It expanded from exclusive access to Harvard students to include other universities. Over time, Facebook opened up to non-students as well. The document discusses Facebook's business challenges around user growth, engagement, and monetization. It proposes key marketing strategies like Google Adwords, TV ads, improving the mobile app experience, and sponsoring contests and games to address these challenges over a 3-5 year period with a $3 million marketing budget.Is a Facebook Like Campaign Worth the Resources?
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A Facebook like campaign can be worth the resources if done properly as part of a long-term community building strategy. The key is to go beyond just getting likes and focus on ongoing two-way communication to build emotional connections with customers. This includes posting engaging content, encouraging fan interactions and discussions, addressing customer needs, and giving them easy ways to purchase products. While likes alone don't translate directly to sales, a well-executed community building campaign on Facebook can boost brand awareness, trust, and loyalty over time.Case study valentine's day contest
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The Valentine's Day campaign ran for 8 days from February 12-20, 2013. The objective was to create awareness of MSD7Android, increase Facebook outreach, and ensure high Facebook engagement. A contest was created where users could download Valentine's-themed cover photos with the MSD7 and MAXX logos. Users were asked to share their cover photo with friends to win an MSD7 Android mobile. Over 80% of fans engaged with the page during the campaign, over 1,000 users participated in the contest, outreach exceeded 70,000 users on Facebook, and all goals were surpassed.1415 omma social mike barbeau
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The document proposes an instant RFP for a social media marketing campaign focused on cookies. It would generate 125,000 consumer engagements through Facebook, social games, charity initiatives, and access to WiFi/content. The campaign aims to motivate consumer engagement and boost brand consideration through earned media like shares on Facebook and Twitter. It also includes qualitative word-of-mouth research and can be scaled to match specific goals. The cost is $50,000.1415 omma social mike barbeau
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The document proposes an instant RFP for a social media marketing campaign focused on cookies. It would generate 125,000 consumer engagements through Facebook, social games, charity initiatives, and access to WiFi. Metrics would track engagement, shares on Facebook and Twitter, and qualitative word-of-mouth research. For $50,000 the campaign would deliver 50% increased brand consideration through targeted ads, free shares and engagements, and an analysis of word-of-mouth effectiveness. It claims to be scalable to meet various campaign goals.Automation of Socialization
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The document discusses the importance of social media, particularly Facebook, in building brand engagement and generating revenue through strategies like 1to1tomany. It emphasizes the credibility of customer recommendations over traditional advertising and shares tips for growing social connections and monetizing user engagement. Additionally, it presents case studies demonstrating successful social media campaigns and offers insights into optimizing Facebook for building customer relationships.Ad
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Hip Digital Banking Facts
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This document discusses the importance of digital banking strategies for financial institutions. It outlines 5 key components: 1) mobile banking as the dominant platform, 2) responsive web design, 3) search engine marketing, 4) social media marketing, and 5) technology-dominated products. For each component, the document discusses opportunities, bottom lines, and importance of proactively adapting to shifting customer demands and interactions across digital channels. It promotes developing a long-term digital banking vision and strategy with help from the HipBrand Group.Hip DigitalBanking
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Hipbrand Group specializes in creating customized marketing programs for the financial services industry, utilizing innovative strategies and technology to enhance brand presence and customer engagement. With over 25 years of experience, the agency has collaborated with numerous banking institutions, developing effective branding, public relations, and digital marketing solutions. Their approach emphasizes flexibility, collaboration, and a commitment to achieving long-term loyalty and competitive advantage for their clients.Hip Banking Services
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HipBrand Group is a marketing agency that specializes in financial services branding and digital marketing. They have 25 years of experience working with banks and other financial institutions in the Southeast. Some of their notable clients include Superior Bank, Regions Bank, Aliant Bank, and BBVA Compass Bank. For these clients, they have provided services such as website development, social media management, advertising campaigns, public relations, and brand strategy and positioning. HipBrand Group's team has extensive experience across marketing disciplines and a deep understanding of the banking industry.HipSocialMediaFunSize smaller
- 1. 油 油 油 油prepared 油by 油 油 油 油 油 油 油 油 油 油 油Hip 油Brand 油Group 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油November 油3, 油2014 油 A Fun Size Facebook Contest With Sweet Results
- 2. iPad Mini Giveaway Fun Size To celebrate the launch of The Citizens Banks new responsive online banking, we created an iPad Mini Giveaway Fun Size contest that ran the two weeks prior to Halloween, 2014. All the participants had to do to enter was to be a fan of The Citizens Banks Facebook page and fill out and submit the online registration form.
- 3. Customized Facebook Contest Cover Graphic
- 6. Graphic For Announcement Of Winners At Conclusion Of Contest
- 7. Contest promoted with ad banner on The Citizens Bank web site home page
- 8. The Fun Size contest was promoted on The Citizens Bank Blog
- 9. In branch tent cards and bowls of fun size candy promoted the contest (and the banks new online banking) to customers that might not currently be on social media.
- 10. Facebook advertising campaign targeted to the banks 20 zip codes in branch network
- 11. Facebook advertising campaign targeted to the banks 20 zip codes in branch network
- 12. Daily posts were boosted reaching a significant audience of current fans and their friends
- 13. Daily posts were boosted reaching a significant audience of current fans and their friends
- 14. We boosted page posts to current fans and their friends Contest Results: over 675,000 entries Oct 16 - 31
- 15. Contest Results: 3,680 new likes to Citizens Facebook page Oct 16 - 31
- 16. Organic vs Paid Post Reach
- 17. By utilizing targeted Facebook advertising and boosted posts, the contest attracted fans from over 40 cities in Mississippi, customers and potential bank customers.
- 18. Fun Size Campaign Highlights 油 The contest resulted in a 270% increase in the banks Facebook fans during a two week period. Fans increased from 2,200 to 5,900.
- 19. Fun Size Campaign Highlights 油 During the last week of the campaign, the Total Reach was 25,000, up 46.2% from the first week of the contest.
- 20. Fun Size Campaign Highlights 油 With Facebook Insights we were able to test different ad types and boosted posts to target the banks markets and dramatically increase results. The Facebook ad budget was $1,200.
- 21. Fun Size Campaign Highlights 油 Not only were we able to engage current fans and grow the banks fan base, but we softly promoted an enhanced banking product: the banks new responsive online banking platform.
- 22. Fun Size Campaign Highlights 油 The Halloween theme brings forth good memories from childhood with a lot of people and they associate that good feeling with the banks brand.
- 23. Once we reached over 5,000 fans, we thanked them. We are now planning future engagement strategies.
- 24. Before and after the contest, the banks new Online Banking is being promoted in branch and online (web and social media)
- 25. Before and after the contest, the banks new Online Banking is being promoted in branch and online (web and social media)
- 27. HipBrand can help you create a seamless, branded presence across all channels 油 ≒ Branding and positioning ≒ Traditional marketing, advertising (print and online) and media buying ≒ Responsive web sites and mobile app development ≒ SEO (optimization) and SEM (search engine marketing) ≒ Social media set-up, campaign creation and ongoing management ≒ Public relations and content management
- 28. Let us put our experience to work for you. 油