HISWA te water 2012 - informatiebijeenkomst-27mrt12

Mar 28, 2012Download as PPS, PDF1 like358 views

Presentatie HISWA te water vertoond tjdens informatiebijeenkomst voor exposanten op 27 maart 2012 in gebouw Het Kraanspoor. Gepresenteerd door Farouk Nefzi, directeur HISWA Multimedia.

HISWA te water 2012 - informatiebijeenkomst-27mrt12

Informatiebijeenkomst
presentatie
locatie
aanleg
bereikbaarheid
indeling
tarieven voor exposanten
bezoekersconcept
marketing
activiteiten
vragen

Brainstormsessies exposanten
 bouwput?
 nieuw concept stap voor stap
 toegangsprijzen
 parkeren
 exposantentarieven
 geen concessies kwaliteit
 kosten platforms
 openingstijden
 zuiverheid primeurs

Aanleg Amsterdam Marina
gefaseerd P
prepareren P’s
begin juli
gereed
voor
passanten
begin
mei augustus
gereed gereed

faciliteiten begin juli
gereed

Ringweg A10 Noord S118
1.500

P
streven: < €10
Varen
totale capaciteit 2.424
260 10min
264

3min
178
2min
gratis pont CS
14 min - 2 à 4 x p.u.
222

Indeling
recreatief

kade

actief

activiteiten
luxe

Tarieven voor exposanten
 m2 i.p.v. bootbreedte
 15% vroegboekkorting t/m 30 maart
 15% korting leden HISWA Vereniging
 Korting vanaf 2e boot; tot maximaal 20%
 Vanaf 11m bootlengte 25% lager tarief
(was vanaf 15m)
 Platforms 10% goedkoper
 Gratis parkeerplaats voor exposanten

HISWA te water 2012

openingstijden
alle dagen 11.00- 19.00 uur

HISWA te water 2012

toegangsprijzen
volwassen € 18
€ 14,50 online
jeugd t/m 17 € 7,50
€ 6 online
tot 4 jr gratis

HISWA te water 2012

van beurs naar event

van kijken naar beleven

Marketing
Off- en online

Selectie media volgt segmenten eilanden

Nationaal en internationaal (Benelux,
Duitsland, Noord-Europa, UK)

Activiteiten / evenementen

activiteiten:
DM Events – John van der Borg

presentaties / workshops:
Cure Productions – Klaas Jan Hoeve

Procedure bij inschrijven
1. Inschrijvingsbevestiging
• geldig zodra ondertekend retour
• volledig
• geen voorwaarden toevoegen

Procedure bij inschrijven
2. In mei toewijzing met…
• plattegrond
• standnummer
• inlogcode handboek tbv bestellingen
• algemene opbouwinformatie

Procedure bij inschrijven
3. Medio juni:
• relatiekaarten
• posters
• aanleveren persinformatie (let op
deadline i.v.m. persbijeenkomst)

Procedure bij inschrijven
4. Eind juli / begin augustus:
• specifieke opbouwplanning
• let op: ook kade planning (nieuw)
• afbraakplanning

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HISWA te water 2012 - informatiebijeenkomst-27mrt12

3. Informatiebijeenkomst presentatie locatie aanleg bereikbaarheid indeling tarieven voor exposanten bezoekersconcept marketing activiteiten vragen

4. Brainstormsessies exposanten  bouwput?  nieuw concept stap voor stap  toegangsprijzen  parkeren  exposantentarieven  geen concessies kwaliteit  kosten platforms  openingstijden  zuiverheid primeurs

5. Nieuwe locatie NDSM-werf

10. Aanleg Amsterdam Marina

11. Aanleg Amsterdam Marina 11

12. Aanleg Amsterdam Marina

13. Aanleg Amsterdam Marina

14. Aanleg Amsterdam Marina gefaseerd P prepareren P’s begin juli gereed voor passanten begin mei augustus gereed gereed faciliteiten begin juli gereed

15. Ringweg A10 Noord S118 1.500 P streven: < €10 Varen totale capaciteit 2.424 260 10min 264 3min 178 2min gratis pont CS 14 min - 2 à 4 x p.u. 222

16. Indeling

17. Indeling

18. Indeling recreatief kade actief activiteiten luxe

19. Indeling

20. Tarieven voor exposanten  m2 i.p.v. bootbreedte  15% vroegboekkorting t/m 30 maart  15% korting leden HISWA Vereniging  Korting vanaf 2e boot; tot maximaal 20%  Vanaf 11m bootlengte 25% lager tarief (was vanaf 15m)  Platforms 10% goedkoper  Gratis parkeerplaats voor exposanten

21. HISWA te water 2012 openingstijden alle dagen 11.00- 19.00 uur

22. HISWA te water 2012 toegangsprijzen volwassen € 18 € 14,50 online jeugd t/m 17 € 7,50 € 6 online tot 4 jr gratis

23. HISWA te water 2012 van beurs naar event van kijken naar beleven

35. Marketing 4 versies van campagnebeeld

40. Marketing Off- en online Selectie media volgt segmenten eilanden Nationaal en internationaal (Benelux, Duitsland, Noord-Europa, UK)

41. inzet promotie- middelen

44. Activiteiten / evenementen activiteiten: DM Events – John van der Borg presentaties / workshops: Cure Productions – Klaas Jan Hoeve

45. Activiteiten / evenementen

46. Activiteiten / evenementen

47. Activiteiten / evenementen

48. Activiteiten / evenementen

49. Activiteiten / evenementen

50. Procedure bij inschrijven 1. Inschrijvingsbevestiging • geldig zodra ondertekend retour • volledig • geen voorwaarden toevoegen

51. Procedure bij inschrijven 2. In mei toewijzing met… • plattegrond • standnummer • inlogcode handboek tbv bestellingen • algemene opbouwinformatie

52. Procedure bij inschrijven 3. Medio juni: • relatiekaarten • posters • aanleveren persinformatie (let op deadline i.v.m. persbijeenkomst)

53. Procedure bij inschrijven 4. Eind juli / begin augustus: • specifieke opbouwplanning • let op: ook kade planning (nieuw) • afbraakplanning

54. Vragen?

Editor's Notes

#5: Wordt de nieuwe locatie geen bouwput? Het HISWA te water team zal zorgen een ieder up to date houden met communicatie over de voortgang van de bouw van de nieuwe haven. Voor de indeling zoeken we naar de gulden midenweg in 2012. Zowel zonering van eilanden wordt toegepast alsmede een indeling per segment in deze zones. Verzoek voor verlaging van de��toegangsprijzen. Parkeren is een aandachtspunt (idem voor afstand van de parkeerterreinen) Prijsbeleid is een aandachtspunt. Tegenstrijdige opmerkingen; prijzen zijn prima/ Goedkoper maken voor “vaste” klanten en juist goedkoper maken voor nieuwkomers. Daarnaast is is er geen bereidheid om concessies te doen om het verlagen van de tarieven mogelijk te maken (kwaliteitsbehoud). Platforms zijn��een aandachtspunt,��ze��worden over het algemeen als duur ervaren. Openingstijden aanpassen. Dit��gaan we doorvoeren door dagelijkse openingstijden van 11.00 tot 19.00 uur. Niet vaak genoemd, maar wellicht wel een goed idee: benoem dinsdag als een vakdag? Het nieuwe beursconcept wordt goed ontvangen, belangrijk is wel de uitwerking. Essentieel voor ons als beursorganisatie is dat exposanten onze keuzes straks zullen begrijpen en dat het beursteam��de exposanten en partners��voldoende het gevoel geeft dat er geluisterd wordt naar opmerkingen en suggesties. Aandacht voor het vermelden van primeurs. Primeurs zijn niet eerder vertoonde boten,��producten of diensten.
#6: Pluspunten: bereikbaarheid (OV, auto en vliegtuig) wereldstad nieuwe indeling mogelijk dynamiek van omgeving
#15: 1 april – 1 juli werkvoorbereiding golfbreker westelijk deel gereed half mei golfbreker oostelijk gedeelte 1 juli gereed half mei start heien palen steigers westelijk gedeelte + aanleg tijdelijk havenkantoor haven westelijk gedeelte 1 juli klaar haven oostelijk gedeelte 1 augustus klaar configuratie totale haven (electra, water etc) in augustus Aanleg P’s ligt op planning
#17: 4 campagnebeelden
#36: 4 campagnebeelden
#41: 4 campagnebeelden

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HISWA te water 2012 - informatiebijeenkomst-27mrt12

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HISWA te water 2012 - informatiebijeenkomst-27mrt12

Editor's Notes