Hkd2 energy statoil using linked_in_chris pratt_h+k
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The document discusses Statoil's use of LinkedIn to raise awareness of its energy innovation work. It notes low awareness of Statoil across stakeholders and markets. Statoil aims to "outsmart" competitors by targeting the "informed elite" through media partnerships and a paid LinkedIn group focused on thought leadership, branded content, and community management to foster discussion and learning around its energy innovation efforts.
Hkd2 energy statoil using linked_in_chris pratt_h+k
- 1. Statoil Using LinkedIn A Conversation with the Informed Elite #IGNITE // #HKD2 // @ChrisPratt April 25, 2012
- 2. From Norway to the World 2 4/25/2012
- 3. Low Awareness in New Markets 3 4/25/2012
- 4. Awareness low across Stakeholders 4 4/25/2012
- 5. Outsmart vs. Outspend 5 vs $$$ 4/25/2012
- 6. Outsmart = Target Informed Elite 6 4/25/2012
- 7. Outsmart = Media Partnerships 7 4/25/2012
- 8. Energy Innovation by Statoil 8 4/25/2012
- 9. Open Discussion 9 4/25/2012
- 10. Benefits of Paid for Group: Branding
- 11. Strong Growth 11 4/25/2012
- 12. Thought Leadership 12 4/25/2012
- 13. Group Benefits 13 4/25/2012
- 14. Learning 1: Light Touch 14 4/25/2012
- 15. Learning 2: Paid Group has Benefits 15 4/25/2012
- 16. Learning 3: Guidelines 16 4/25/2012
- 17. Learning 4: Relevant Planned Content 17 4/25/2012
- 18. Learning 5: The Professional Persona 18 4/25/2012
- 19. Learning 6: Scalable Community Management 19 4/25/2012
- 20. Learning 7: 3rd Party Content 20 Economist Content 60 comments 4/25/2012
- 21. Come and Join us 21 http://www.linkedin.com/groups/Energy-innovation-Statoil 4/25/2012