The document discusses the digital presence and marketing strategies of four hotels - Casablanca Hotel, Hotel Elysee, Hotel Giraffe, and Library Hotel. It analyzes their websites, digital marketing, social media presence, and mobile apps. It also lists several awards and recognition the hotels have received from TripAdvisor and other rating sites. The overall digital footprint of the hotels needs further development, especially in mobile apps.
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HKHotels
1. Giulia C.
Alexandra B
Christophe Evrard
Sanjarbek KHODJAEV
3. Digital Touchpoints
Website 40%
Each of the four has their individual site.
Their websites are nicely presented and easy
to use. However needs to be more developed.
4. Digital Marketing 20%
Videos
Photos & Tours
Specials & Packages
Location
Area map
Area attractions
Nearby restaurants
5. Social Media 40%
Facebook
Tweeter
Linked in
Youtube
Myspace
6. Mobile 0%
Any of those hotels have applications.
However they are all accessible through other
applications for bookings.
7. Certificate of Excellence
2011
Casablanca Hotel Times
Square
Casablanca Hotel
Inspired by the romance of the classic
movie, this Moroccan motif hotel is an oasis
of hospitality just off Times Square.
Voted #8 TOP 25 HOTELS IN THE UNITED
STATES- 2011, TripAdvisor Travelers Choice
Awards Voted #9
TOP TEN HOTELS IN THE USA FOR BEST
SERVICE- 2011, TripAdvisor Travelers Choice
Awards
8. Certificate of Excellence
2011
Hotel Elysee
Hotel Elysee
With the romantic ambiance of a private
country inn, Hotel Elys辿e is consistently
acclaimed as one of the city's best loved
hotels.
Editor's Pick: Best Romantic Hotel & Best
Honeymoon Hotel NYC Oyster.com
9. Certificate of Excellence
2011
Hotel Giraffe
Hotel Giraffe
72 guestrooms and suites, private roof
garden and unique event space convenient
location to Union Square, Soho and public
transportation
Voted #1 Best Family Friendly Hotel -
2010, Best of Citysearch.com
10. Certificate of Excellence
2011
Library Hotel
Library Hotel
The Library Hotel delivers a thought
provoking experience to sophisticated
travelers with a passion for culture and
individual expression.
Voted Fodor's Choice Award Winner - 2011
11. In september 2010 HKHotels achieved their
ultimate goal having all 4 hotels rank in the
top 4 hotels in NYC by members of TripAvisor
On IQ digital ranking HKHotels is, for us,
Gifted.