This document discusses how h.Konekt can help businesses engage customers across multiple digital channels. It allows companies to launch marketing campaigns, get feedback, issue coupons, and announce events through text messaging, social media, apps, and other channels. It also enables restaurants to accept reservations and integrates with hotel property management and point-of-sale systems. The document provides examples of how h.Konekt was used by a hotel and restaurant to track advertising effectiveness, leverage their brand, and increase revenue and customer acquisition.
2. h.Konekt is your single window system to reach out and interact
with customers
Reach out to customers using Mobile Web and Apps, Text Message,
Social Media, Free Dial, Interactive Dial
Launch Marketing Campaigns, Get Instant Feedback, Issue and
Redeem Coupons, Announce Events - Across all channels instantly
using h.Konekt
Enable your restaurants to accept Table Reservations
Integrate with your PMS and POS systems for auto data capture and
instant alerts
Hosted Saas Model on convenient monthly payment model
4. Free Dial
Interactive and cost effective method
for user data collection
Promote Coupon Campaigns,
Surveys, Polls
For e.g. An Interactive Campaign
linked to a Coupon Reward Program
in case of right answers published
across print, social media and web
Nachos belongs to which country ?
A :Spain ,B : Mexico
Call 020 41464120 if your answer is A or
020 41464121 if your answer is B
As soon as the customer dials the number,
the call is disconnected and the coupon is
received on the phone
Single Click Publishing
Publish coupons, Campaigns, Updates
across Text Message, Social Media
(Face book, Twitter),Mobile Web &
Email with a single click .
Interactive Text Message Marketing
Push Text Message Campaigns for
sending updates, alerts and
coupons
Opt in Campaigns through emails,
tent cards, print materials and
social media
Dedicated short code for receiving
messages
e.g. Text Lotus to 5607077 for instant
offers
Unlimited short key for different
campaigns
e.g. Text Lotus Spa to 5607077
CRM
End to End Module to Interact,
Track and set Auto Greetings on
personal events (birthdays,
anniversary)
5. Complete Integration through open
APIs with
Online Booking Engine
PMS
POS
Helps in enhanced guest experience
by
Allowing Mobile Check-In
Booking confirmation via Text
Message
Chauffeur details via Text Message
Auto Feedback message (Rooms
and Restaurants)
Table reservation
Home delivery
Track Customer Information
Run Upselling Programs
Run Loyalty programs
Create your personalized Mobile
Website and enable
Room/Table Reservation
Request
View Contact Details,
Location Details on Maps
View Menu
View latest events
Download coupons
Publish Third party
advertisements
6. Case Study 1 : Track effectiveness of your advertising campaigns
Client Details : The Central Park Hotel which is a four star luxury business hotel which also hosts three F&B outlets
- Time After Time
- Smoke on the water
- Zanzibar
Time after Time outlet was revamped from a 24 hour lobby caf辿 to a 24 hour dining restaurant.
Clients Objective was to gather real time data of those who are interested in the brand as well as track the effectiveness of
all the billboard and print ads
Process : The short code provided by Konekt was integrated in all the hoardings and print ads for Time after Time .
Once a customer would message on the short code he/she would get an instant offer on mobile to taste the new menu
Results : In less than 48 hours, over 500 coupons were downloaded with over 10% of coupons being redeemed in the same
week.
This resulted in
- Additional acquisition of 500 brand followers
- Additional business of 100 covers for the week
- 200 % ROI on the advertising expense
7. Case Study 2 : Leverage your brand equity through Konekt
Client Details : Flags, a fine dine restaurant which specializes in World Cuisine wanted to leverage its brand image
through subtle branding
Clients Objective : As Flags was reopened post closure of a couple of months ,it wanted to create awareness among the
customers regarding its specialty cuisines and on the house offers.
Process : Konekt strategized a weekly quiz on mobile using its Free Dial feature based on the world cuisine available at
the outlet. The quiz question was sent weekly at a fixed time. End customer had to respond by dialing the correct answer
option. The customer was not charged for calling on the number. If the answer was correct he/she would receive a
coupon on the mobile.
e.g. : Nachos belongs to which country ?
A :Spain B : Mexico
Call 020 41464120 if your answer is A or
Call 020 41464121 if your answer is B
Results : The entire campaign which ran for a month helped flags
- To leverage its USP & created awareness.
- Acquire around 4000 potential customers who were interested in the brand.
- Additional business of about 300 covers for the month.
- Increased revenue by more than 30% .
0
5000
10000
15000
Week 1 Week 2 Week 3 Week 4
Flags Quiz Results
SMS Sent
Response
Cotrrect Answers
Redemptions