HLL Marketing position of products
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Hindustan Unilever Limited (HLL) was formed in 1956 through the merger of three companies - Hindustan Vanaspati Manufacturing Co, Lever Brothers India Ltd, and United Traders Limited. HLL has a large portfolio of brands across home and personal care, foods and beverages, and oral care categories. It faces competition from companies like Nirma, Tata, Colgate, Marico, P&G, and Dabur. To survive in the competitive FMCG market, HLL focuses on new business opportunities, brand portfolio restructuring, product innovation, mergers, e-commerce initiatives, and social causes. Currently, HLL faces challenges like stagnant growth, reducing export
HLL Marketing position of products
- 2. History ? On 27 November 1931, Unilever set up its first Indian subsidiary of 'Hindustan Vanaspati Manufacturing Co' ? 'Lever Brothers India Ltd. 'Incorporated on 17 October 1993 ? 'United Traders Limited' Incorporated on 11 May1935 ? In 1956, Three companies Merged to form 'Hindustan Lever Limited', with 10% Indian equity Participation.
- 3. HII's Brand portfolio Home & personal care Soaps & Detergents Fabric wash ? Surf ? Rin ? Wheel Personal wash ? Lifebouy ? Lux ? Breeze Household care ? Vim Skin care ? Fair & lovely ? Ponds Oral care ? Pepsodent ? Close up Hair care ? Sunsilk ? Clinic Colour Cosmetics ? Lakme
- 4. Foods & Beverages ? Ice creams ? Kwality Walls Cornetto ? Kwality Walls Feast ? Kwality Walls Max ? Kwality Walls Softy ? Popular Foods ? Annapurna ? Culinary ? Kissan ? Brooke Bond 3 Roses ? Brooke Bond Red Label ? Brooke Bond A1 ? Brooke Bond Taj Mahal ? Brooke Bond Bru ? Lipton Tazza ? Lipton Yellow Label ? Lipton Green Label Oils & Fats ? Dalda
- 5. Core Competencies ?Hindustan Lever Research Center ?Distribution System ?Export
- 6. Competition in the Indian Market ? Nirma ? Tata Tea ? Colgate ? Marico ? P&G ? Dabur
- 7. Surviving in FMCG Market ? New business opportunity ? Brand Portfolio Restructuring ? New Product Introduction ? Mergers ? E-commerce initiatives ? Working for a social cause
- 8. Our understanding Strength ? Strong research and development ? Massive and efficient distribution system ? Strong Brand equity ? High Skilled Human resources
- 9. Weakness ? Strong competitor ? Advertising expenditure ? Limited market share
- 10. Findings and Suggestions ? Multiple price wars. ? Proliferation – product line. ? Should come up with various product in herbal platform ? Targeting Rural Markets
- 11. Current Scenario ? Stagnant Growth ? Reducing Export Incentives ? Rural Markets ? Increasing Competition ? Advertising Expenses ? Segments
- 12. Conclusion ? “Survival of the fittest” ? HLL is a most admired FMCG company of India ? HLL growth story is evolving
- 13. Thank you