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Laura Lochore discusses how to develop an effective hobby blog. She recommends maintaining consistency by posting regularly on a set schedule, focusing on a consistent topic and voice. She also stresses the importance of community by following others, commenting, replying and participating on other blogs to promote your own. Collaborating through link parties, blog hops and series can help a blog grow. Developing expertise through tutorials, topical series and challenges can establish credibility and attract readers. Integrating social media, giveaways and subtle advertising can help increase traffic when done appropriately.Read less