Hogue ruth ann_brand_strategy_keynote
Download as KEY, PDF
0 likes272 views
Whiptail Publishing is rebranding itself as an expert in internet marketing for authors ("Do the Whiptail: Get Noticed Online"). The owner, RuthAnn Hogue, is an award-winning author and internet marketer who understands authors' needs to reach audiences and enhance their online presence. Whiptail conducted market research on competitors like GoDaddy and is analyzing its brand strengths like its connection to authors, weaknesses like its difficult name, opportunities to become a leading online marketing provider, and threats like competition from GoDaddy. The rebranding aims to position Whiptail as the solution for authors to get noticed online.
Hogue ruth ann_brand_strategy_keynote
- 1. Whiptail Branding 2.0 Do the Whiptail: Get Noticed Online
- 2. By RuthAnn Hogue Full Sail University Spring 2010
- 5. For Authors
- 6. Do the Whiptail: Get noticed Online. Thats the message behind Whiptail Publishings brand strategy 2.0, aimed at positioning itself as the Internet marketing specialist for authors.
- 8. Brand Name For most of us, brand happens while were doing something else. (Neumeier, M., 2006)
- 9. Brand Messaging: The Creator The Explorer The Magician (Brandhouse)
- 10. Personal Branding RuthAnn Hogue is an Internet Marketer whose passion for writing, marketing and all things Internet allows her to understand and meet the needs of fellow authors who need effective tools to reach their audience and enhance their online presence. The certified Webmaster is also an award-winning author and journalist who knows what it takes to get noticed online. As a student in Full Sail University Onlines Internet Marketing Master of Science program, she has access to cutting-edge industry professionalsand complimentary access to audit updated coursesfor life.
- 11. Market Research GoDaddy.com NetSuccess.com WebHosting.com
- 14. Brand SWOT Strengths Weaknesses Opportunites Threats
- 15. Strengths -- The Law of the Association draws authors who wish to participate in Whiptails Book Trailer Central. -- Whiptail has been online since 2004 -- Connection with its core audience of authors.
- 16. Weaknesses -- Whiptail can be dif鍖cult to say or spell -- Whiptail is not yet well known -- Whiptail struggles to live up to the brand it desires to deliver, due to limited resources
- 17. Opportunities Whiptail has the chance to become the best- known provider of Internet marketing services including a social network, domain names and more Whiptail has a long-standing presence online, and its owner has an established presence as excelling in her 鍖eld as a writer. One of the laws of the internet is longevity. The longer one has been
- 18. Threats -- Competitor GoDaddy.com owns the name in the marketplace for internet products and services such as domain names, hosting and email. Whiptail will need to establish itself as an expert in ways GoDaddy cannot. -- Tying Book Trailer Central, MyWhiptail and Whiptail Publishing together could prove to be dif鍖cult and could dilute the brand name.
- 19. Do the Whiptail: Get Noticed Online.
- 20. References American Museum of Natural History. (Unknown). Unisexual Whiptail Lizards. http://www.amnh.org/exhibitions/expeditions/treasure_fossil/Treasures/ Unisexual_Whiptail_Lizards/lizards.html?50 Brandhouse. (Unknown). The 12 Arechtypes. http://www.brandhouse.com/Web/EN/Archetypes/The+12+archetypes Neumeier, M. (2006). The Brand Gap: How to Bridge the Distance Between Business Strategy and Design. Berkeley, CA: New Riders. Ries, A. Ries, L. (2002). The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand. New York, NY: HarperCollins Publishers, Inc. Whiptail Publishing (2010). Do the Whiptail: Get Noticed Online. WPSyndicate Channel, YouTube. http://www.youtube.com/watch?v=Jp7BjTqARBo