Tech, millennials, sustainability: Data insights for public media
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The document discusses the changing media landscape and challenges in sustaining journalism. It notes that while traditional media sources are declining, digital media usage is rising, especially among younger demographics. However, the transition to digital has significantly reduced total news revenue. Advertising remains the primary source of funding but is declining. New revenue models like donations, paywalls, and venture capital are growing but it is unclear if they can fully replace lost advertising dollars and sustain the industry long-term. The future of journalism depends on whether this period represents perpetual change or a critical moment in the transition to a new economic model.
Tech, millennials, sustainability: Data insights for public media
- 1. Perpetual Change or Critical Moment? Finding the audience, Sustaining Journalism Jesse Holcomb Senior Research, Journalism Project @jesseholcomb
- 2. Tell the truth and trust the people. Joseph N. Pew Jr. October 29, 2014 www.pewproject.org 2
- 3. Digital sources growing; traditional not yet disappeared October 29, 2014 www.pewresearch.org 3
- 4. Different sources for different topics Source: Media Insight Project October 29, 2014 www.pewresearch.org 4
- 5. Digital News Video on the Rise October 29, 2014 www.pewresearch.org 5
- 6. Digital News Video more Popular w/the Young October 29, 2014 www.pewresearch.org 6
- 7. The podcast audience is growing, too October 29, 2014 www.pewresearch.org 7
- 8. Whos listening? The young (33% of 18-29 year-olds) High-income (35% of &75,000-plus) The highly educated (37% of college-plus) October 29, 2014 www.pewresearch.org 8
- 9. Social media is a pathway to news October 29, 2014 www.pewresearch.org 9
- 10. Especially for theyou guessed ityoung October 29, 2014 www.pewresearch.org 10
- 11. Getting News on Facebook Is an Incidental Experience 78% of Facebook news users mostly see news when on Facebook for other reasons 34% of Facebook news consumers like a news organization or individual journalist October 29, 2014 www.pewresearch.org/journalism 11
- 12. Still listening & watching, but participating, too
- 13. Social Media Allows Public to Participate October 29, 2014 www.pewresearch.org 13
- 14. Mobile Devices Make are Facilitating This October 29, 2014 www.pewresearch.org/journalism 14
- 15. News is a Top Activity on Mobile October 29, 2014 www.pewresearch.org/journalism 15
- 16. Still in rapid transition, but what will we see with generational shift? News experience will be social News experience will be mobile News experience will be participatory October 29, 2014 www.pewresearch.org 16
- 17. Sustaining Journalism Same question: New era of revenue diversity, or just a moment of transition? October 29, 2014 www.pewresearch.org 17
- 18. Business Model Collapse Felt Locally
- 19. Local TV Consolidation = Decline in Original News News stations producing original reporting declined 8% since 2005 A quarter of 952 stations airing news do not produce their own Impact on the consumer seems to vary October 29, 2014 www.pewresearch.org 19
- 20. Public is Taking Notice October 29, 2014 www.pewresearch.org 20
- 21. Advertising still dominates Nearly two-thirds of total news revenue Mostly print ($25 billion from daily newspapers) $13 billion from TV news 9 out of 10 hyperlocal news sites rely very heavily on advertising (Michele McLellan) October 29, 2014 www.pewresearch.org 21
- 22. But things have changed Total news revenue in 2006: $95 billion Today: $63-$65 billion Audience and non-traditional revenue has grown as a share of the total October 29, 2014 www.pewresearch.org 22
- 23. New Money Is Coming To Digital News Personal wealth, capital investment Venture capital - $300 million over the past year to news orgs Foundation support for public radio, as well as scores of digital nonprofit outlets, added roughly $150 million. October 29, 2014 www.pewresearch.org 23
- 24. Growth in audience revenue Newspaper circulation revenue up 5% in 2012 - First growth since 2003 Retransmission fees on the rise - Now make up 2/3 of CNN U.S. revenue Public radio individual giving has grown - 2012 was second-biggest year since tracking began October 29, 2014 www.pewresearch.org 24
- 25. Nonprofit revenue streams: Individual giving on the rise October 29, 2014 www.pewresearch.org 25
- 26. Is it sustainable? Pay TV Industry Reached a peak - Shed 251k subscribers in 2013; first full-year loss - Average expanded basic cable bill: $61 and rising Newspapers Shrinking base of paying audience - Total weekday newspaper subs are flat at 44 million (down from 55 million in 2004) - Newspapers raising rates; more paywalls (500 & counting) October 29, 2014 www.pewresearch.org 26
- 27. Who pays for news? About a quarter of US adults (Media Insight Project) People who enjoy following news and keep up with it often Older, white, highly educated October 29, 2014 www.pewresearch.org 27
- 28. Public news values - Communities of interest - Daily information needs - Civic and community engagement October 29, 2014 www.pewresearch.org 28
- 29. Explore our data at journalism.org October 29, 2014 www.pewresearch.org 29
- 30. Perpetual Change or Critical Moment? Finding the audience, Sustaining Journalism Jesse Holcomb Senior Research, Journalism Project @jesseholcomb