HolidayIQ is a travel planning website with a user base that is 42% aged 26-35, 23% aged 36-45, 12% aged 20-25, and 23% aged 45+. The majority (78%) of users are male. Most users have an income in SEC A+, A, or B categories and spend an average of 18.5 minutes on the site. The site helps users plan and research holidays by providing information on holiday destinations and preferences.