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Holy ShIft!?:
Learnings from UX
Research role over the
years
HELLO!
I am Shrut Kirti
I am here to talk because
researching & mentoring
folks is my bling.
You can ?nd me at
@shrutkirti on
2
“
“In a cross-functional world, researchers
move from being methodology gurus to
discovery guides. Researchers don’t deliver
the voice of the customer; researchers
enable everyone to speak and to hear the
voice of the customer. Your job is no longer
the executioner of research, but about
embedding yourself in the business as
partners; to enable everyone to experience
the customer and to facilitate that
cross-functional conversation about that
experience; to best impact product.”
- Tricia Wang, Co-founder of Sudden Compass, 2019
keynote address, Mind the Product Conference
3
“
“A key evolutionary step for us is to
?gure out how to scale the application
of these skills to meet the newfound
demand. The answer does not lie in
adding more researchers who focus on
learning on behalf of the many. It’s in
expanding the role of researchers to
focus on empowering everyone to
learn.”
- Monty Hammontree, Partner Director of User
Experience Research at Microsoft in the The Future
of UX Research
4
5
6
UX Research skills industry
need data over the years
7
2019 2020 2021
96%
Research
Methods
8
2021 — In-demand skills for UX Researchers
94%
Communication skills
91%
Collaboration
91%
Process management
9
2021 — In-demand skills for UX Researchers
Primary & secondary UX researcher soft skills
10
UX research characteristics: An analysis of 100 open jobs
How can you adapt yourself
to the changing needs of the
industry?
12
IDENTIFY
What skills do you
currently possess?
Why do you need to
identify them?
IDEO CEO Tim Brown, gave
an interview in which he
described the “T-shaped
person” his company
regularly hires. T-shaped
people have a depth of
skill in one area—the
vertical line of the “T”—and
an ability to work
cross-functionally across
disciplines—the horizontal
line of the “T.”
13
Today, organizations
tend to focus on
cultivating and hiring for
the skills that de?ne
T-shaped
leadership—broad
enterprise thinking and
the ability to collaborate
cross-functionally.
14
“Both types are essential in
any organization…The point
is not that the Ts have it—that
it’s always better to be one of
them. It’s that most people
would be well-advised to
develop T characteristics…
There’s nothing wrong with
being a card-carrying I as long
as you can also be a T in some
signi?cant sense.” Bottom
line: The key is to invest in
developing both sets of
skills.”
-Andy Boyton, Boston College
Professor
15
“Both/And” Leadership: Combining the Bene?ts of I- and T-Shaped Leaders
T-shaped skills can be explained in
many ways.
● Some describe it as a person
having reach across multiple
cross-functional teams but
having a impact in a speci?c
area such as UX Research.
● Others, explain T-shaped skills
as a combination of many
broader skills like
communication, collaboration,
etc. and having depth in one
area such as UX research
technical skills.
● Lastly, some like to reverse the
T and make the dash shaped
skills foundational to the
profession. The I shaped are
just mastery levels.
16
BROAD KNOWLEDGE
● One can further upskill
themselves to become a ? -
shaped professional with
two area of specialisation or
an comb shaped
professional with different
levels of specialisation in
different areas.
● For professionals aspiring
to become leaders, an
X-shaped or Y-shaped skill
set comes in handy.
17
18
ASSESS
THE GAP
What skills do you
currently possess?
For eg. the technical skills of a
T-shaped designer might look
something in ?gure on the top.
And the same technical skills for
a ? - shaped designer might look
something in ?gure at the
bottom.
Unfortunately, I cannot ?nd the
same for UX researcher. Join
my workshop to learn what
makes a T-shaped and ? -
shaped UX researcher.
19
The different shaped
skills can be a
combination of hard and
soft skills. And, it is often
recommended to have
this combination of
skills for any
professional.
20
Internal Soft Skills External soft skills
Self-con?dence Collaborative team-work
Self-awareness Effective communication
Self-compassion Expectation management
Accepting of criticism Self-promotion
Resilience Managing con?ict
Perseverance Adaptability
Emotional intelligence Networking
Perceptiveness In?uence
Growth mindset Persuasion & negotiation
For a UX Researcher, the
list of skills can be
something like here.
These are of course, a
combination of hard and
soft skills such as
business acumen,
collaboration, process
management and many
more.
21
All the research data has been gathered… Now what?
22
DEVELOP
How can you develop
and hone new/existing
skills?
How can you develop and
hone on new/existing skills?
Go outside
your comfort
zone- take up
diverse,
challenging
projects
Find or become a
mentor
Join industry
groups -
engage in
discussions
23
Participate in
team-building activities
Take
advantage of
online
educational
resources
Read
across a
variety of
subjects.
Don’t let your
major limit
you.
Focus on what
interests you.
Mix hard and
soft skills.
Strike a
balance of
general/useful
24
PRACTICE
Why do you need to
practice newly
learned skills?
How can you practice the
newly learned skills?
25
Make it a habit-
Consistent efforts
Work on projects.
Give your specialty
extra attention.
Deconstruct skills.
Seek out different perspectives
26
REASSESS
Why re-assess your
skills over regular
intervals of time?
How can re-assess and
identify impact of newly
learned skills?
27
Regularly evaluate
your progress.
Recognise the gap
in your skills.
Seek feedback of
others
De?ne and
highlight impact
after changes
IT SHOULD BE A
NEVER-ENDING
CYCLE FORYOU!
If you are someone who believe in
the “Growth Mindset” rather than a
“Fixed” one, the learning never
ceases to exist over a lifetime.
There is always some gap in our
skill that will strive us to become
an even better professional than
the last version of ourselves.
28
Identify
Assess
Develop
Practice
Re-
assess
Some resources for you
to get started
NN/g Skill Mapping Template
Join the UX Skill Mapping, Assessment and
Tracking workshop by Shrut Kirti
Learning & education resources
Master In-Demand Professional Soft Skills
Soft Skills Training for Employees
30
Identify
Assess
Develop
Practice
Re-
assess
“
“The future of UXR serves two
customers: the customers who use
our products and the product makers
who build them. We must develop our
understanding and empathy for both
communities and seek to develop
experiences that empower both to
achieve more than they ever thought
possible.”
- Monty Hammontree, Partner Director of User
Experience Research at Microsoft in the The Future
of UX Research
31
THANKS!
Any questions?
You can ?nd me at:
@shrutkirti on
shrutkirti92@gmail.com
32

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Holy ShIft! Learnings from changes in UX Research role over the years

  • 1. Holy ShIft!?: Learnings from UX Research role over the years
  • 2. HELLO! I am Shrut Kirti I am here to talk because researching & mentoring folks is my bling. You can ?nd me at @shrutkirti on 2
  • 3. “ “In a cross-functional world, researchers move from being methodology gurus to discovery guides. Researchers don’t deliver the voice of the customer; researchers enable everyone to speak and to hear the voice of the customer. Your job is no longer the executioner of research, but about embedding yourself in the business as partners; to enable everyone to experience the customer and to facilitate that cross-functional conversation about that experience; to best impact product.” - Tricia Wang, Co-founder of Sudden Compass, 2019 keynote address, Mind the Product Conference 3
  • 4. “ “A key evolutionary step for us is to ?gure out how to scale the application of these skills to meet the newfound demand. The answer does not lie in adding more researchers who focus on learning on behalf of the many. It’s in expanding the role of researchers to focus on empowering everyone to learn.” - Monty Hammontree, Partner Director of User Experience Research at Microsoft in the The Future of UX Research 4
  • 5. 5
  • 6. 6
  • 7. UX Research skills industry need data over the years 7 2019 2020 2021
  • 8. 96% Research Methods 8 2021 — In-demand skills for UX Researchers
  • 10. Primary & secondary UX researcher soft skills 10 UX research characteristics: An analysis of 100 open jobs
  • 11. How can you adapt yourself to the changing needs of the industry?
  • 12. 12 IDENTIFY What skills do you currently possess? Why do you need to identify them?
  • 13. IDEO CEO Tim Brown, gave an interview in which he described the “T-shaped person” his company regularly hires. T-shaped people have a depth of skill in one area—the vertical line of the “T”—and an ability to work cross-functionally across disciplines—the horizontal line of the “T.” 13
  • 14. Today, organizations tend to focus on cultivating and hiring for the skills that de?ne T-shaped leadership—broad enterprise thinking and the ability to collaborate cross-functionally. 14
  • 15. “Both types are essential in any organization…The point is not that the Ts have it—that it’s always better to be one of them. It’s that most people would be well-advised to develop T characteristics… There’s nothing wrong with being a card-carrying I as long as you can also be a T in some signi?cant sense.” Bottom line: The key is to invest in developing both sets of skills.” -Andy Boyton, Boston College Professor 15 “Both/And” Leadership: Combining the Bene?ts of I- and T-Shaped Leaders
  • 16. T-shaped skills can be explained in many ways. ● Some describe it as a person having reach across multiple cross-functional teams but having a impact in a speci?c area such as UX Research. ● Others, explain T-shaped skills as a combination of many broader skills like communication, collaboration, etc. and having depth in one area such as UX research technical skills. ● Lastly, some like to reverse the T and make the dash shaped skills foundational to the profession. The I shaped are just mastery levels. 16 BROAD KNOWLEDGE
  • 17. ● One can further upskill themselves to become a ? - shaped professional with two area of specialisation or an comb shaped professional with different levels of specialisation in different areas. ● For professionals aspiring to become leaders, an X-shaped or Y-shaped skill set comes in handy. 17
  • 18. 18 ASSESS THE GAP What skills do you currently possess?
  • 19. For eg. the technical skills of a T-shaped designer might look something in ?gure on the top. And the same technical skills for a ? - shaped designer might look something in ?gure at the bottom. Unfortunately, I cannot ?nd the same for UX researcher. Join my workshop to learn what makes a T-shaped and ? - shaped UX researcher. 19
  • 20. The different shaped skills can be a combination of hard and soft skills. And, it is often recommended to have this combination of skills for any professional. 20 Internal Soft Skills External soft skills Self-con?dence Collaborative team-work Self-awareness Effective communication Self-compassion Expectation management Accepting of criticism Self-promotion Resilience Managing con?ict Perseverance Adaptability Emotional intelligence Networking Perceptiveness In?uence Growth mindset Persuasion & negotiation
  • 21. For a UX Researcher, the list of skills can be something like here. These are of course, a combination of hard and soft skills such as business acumen, collaboration, process management and many more. 21 All the research data has been gathered… Now what?
  • 22. 22 DEVELOP How can you develop and hone new/existing skills?
  • 23. How can you develop and hone on new/existing skills? Go outside your comfort zone- take up diverse, challenging projects Find or become a mentor Join industry groups - engage in discussions 23 Participate in team-building activities Take advantage of online educational resources Read across a variety of subjects. Don’t let your major limit you. Focus on what interests you. Mix hard and soft skills. Strike a balance of general/useful
  • 24. 24 PRACTICE Why do you need to practice newly learned skills?
  • 25. How can you practice the newly learned skills? 25 Make it a habit- Consistent efforts Work on projects. Give your specialty extra attention. Deconstruct skills. Seek out different perspectives
  • 26. 26 REASSESS Why re-assess your skills over regular intervals of time?
  • 27. How can re-assess and identify impact of newly learned skills? 27 Regularly evaluate your progress. Recognise the gap in your skills. Seek feedback of others De?ne and highlight impact after changes
  • 28. IT SHOULD BE A NEVER-ENDING CYCLE FORYOU! If you are someone who believe in the “Growth Mindset” rather than a “Fixed” one, the learning never ceases to exist over a lifetime. There is always some gap in our skill that will strive us to become an even better professional than the last version of ourselves. 28 Identify Assess Develop Practice Re- assess
  • 29. Some resources for you to get started NN/g Skill Mapping Template Join the UX Skill Mapping, Assessment and Tracking workshop by Shrut Kirti Learning & education resources Master In-Demand Professional Soft Skills Soft Skills Training for Employees
  • 31. “ “The future of UXR serves two customers: the customers who use our products and the product makers who build them. We must develop our understanding and empathy for both communities and seek to develop experiences that empower both to achieve more than they ever thought possible.” - Monty Hammontree, Partner Director of User Experience Research at Microsoft in the The Future of UX Research 31
  • 32. THANKS! Any questions? You can ?nd me at: @shrutkirti on shrutkirti92@gmail.com 32