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Home Energy Makeover Contests
- 1. Home Energy Makeover Contests: Motivating Homeowners to Make Whole House Energy Improvements Behavior, Energy and Climate Change Conference. Washington, DCWednesday, November 18, 2009Ed Thomas, Utility Exchangeethomas@utilityexchange.org, (970) 209-8347www.homeenergymakeover.org
- 2. Contest Goals1.油 Demonstrate the value of whole house approach to energy savings2.油 Educate homeowners about the benefits of pro-actively retrofitting their homes油油 3.油 Promote油local contractors supported by regional/national suppliers4.油 Collaborate with co-operatives5.油 Create Demand across the region for energy-saving products and services All contest entrantsmotivated to do their own home energy makeovers!
- 3. Contest ExperienceMontrose, ColoradoDelta-Montrose Electric Association with Colorado Energy Science CenterPortland, MaineMaine Home Performance with ENERGY STAR
- 4. Contest ExperienceAnaheim, CaliforniaAnaheim Public Utilities with Electric & Gas Industries Associationwww.egia.com/homeownercenter/Video_Channel2NewsClip.htmOregon StatewideEnergy Trust of Oregon with 4 winning homes
- 5. Contest ExperienceSouth Carolina statewideElectric Cooperatives of South Carolina with 7 winning homesTexas statewideTexas Co-op Power with at least 4 winning homes
- 6. Key Success FactorsPick a typical home and savvy homeownerAward prizes based on B.S. (building science) rather than luck or needCultivate media and social marketingFocus media on winner AFTER measures installedShowcase energy and non-energy benefits through the winners eyes Rally all energy-related product/service providers for their support but maintain overall QUALITY control for HONEST energy savings representationsHelp losers do their own home energy makeover
- 7. Who Are Contest Sponsors?Utilities, energy organizations, municipalitiesTelevision stations and magazine publishersHome improvement and energy efficiency product/service distributors, manufacturers, retailersHome improvement finance companiesRenewable energy providersAny business promoting green/sustainable products and services
- 8. Next Generation OpportunityWashington DC metro areaABC7-TV, host of DOE Solar Decathelon, with private-public partnership that includes:Contest
- 9. Website
- 11. Homeowner EducationContest Viewers compete to win 1-3 FREE prize packages of up to $10,000 in home energy-related improvements.油 Sponsors help select homes that best demonstrates energy savings potential, using whole house approach
- 12. Proposed Winner Selection ProcessContest entry forms and rules onlineHomeowners enter:Name and addressEmail and phoneHome age and square footage Co-op account number (or type in total annual use?)Entrants ranked based on energy use per square footHigh energy users pre-screened by phone Finalists selected to receive comprehensive home energy analysisWinner selected from finalist reports
- 13. And the Winner isBest potential to demonstrate comprehensive home energy savings
- 14. Typical home with higher-than-average energy use
- 15. Typical homeowners representative of community
- 16. Eager to have media coverage
- 17. Common home energy problems with no major construction/electrical needs
- 18. No home-based, energy-intensive businessesWebsiteDedicated micro website with: contest entry form, case studies, fact sheets, photo/video links, media coverage
- 19. Green Workforce Development Building Performance Contractor Exchange(s) for community leaders and local businesses Help evolve traditional contracting businesses to focus on delivering energy efficient home improvement油
- 20. Homeowner Education Home Energy Makeover Workshop(s) for all contest entrants (and others) on home performance practices as installed in the Contest-winning homes Opportunity to meet winners and their contractors
- 21. MilestonesPlan Contest, Recruit Sponsors
- 23. Promote and Screen Entries
- 24. Select Finalists, Pick Winners
- 25. Improve Homes, Document Results
- 27. Educate Homeowners Energy Trust of Oregon:Home Energy Makeover Contest
- 28. Contest OverviewIn 2009, four Oregon homes were transformed into lean, mean, energy saving machinesOne in each participating utility territoryPortland General Electric, Pacific Power, NW Natural, Cascade Natural GasContest entry periodMarch 27May 5, 2009Total entries received6,054Goals of contestRaise awareness of and participation in Energy Trusts Home Performance program, as well as other Energy Trust offerings
- 29. Communicate the value of comprehensive energy improvements
- 30. Build business for local contractors and suppliersTools and strategiesWebsite www.homeenergymakeoveroregon.org
- 31. Video case studies and updates over multiple stages of contest
- 33. TV, newspaper and online media
- 34. Unveiling events at each winning home
- 35. Home Energy IQ workshops
- 36. TwitterIncorporating into 2010 Home Performance campaignUse as case studies to demonstrate the value of Home Performance and comprehensive home energy improvements
- 37. Continued outreach to losers on value of Home Performance, as well as to general public
- 38. Spring Home Performance campaign
- 39. Direct mail, bill inserts and newsletter articles showcasing winter energy savings from each winner
- 40. Feature special offers from each sponsor
- 41. Migrate website content onto Energy Trusts Home Performance page www.energytrust.org/hpKeys to successAllow plenty of time for planning, and implementation
- 42. Loop in representatives from all teams involved, from the start
- 43. Leverage existing programs and contractor networks; make sure these are in place before you start
- 44. Engage and appreciate your sponsorsMeet the Winners
- 46. Stephanie and JustynPortland, Oregon1925 home, 1,339 square feetEnergy issues: Inefficient old gas furnace
- 47. Inefficient gas water heater
- 49. Air leaks and leaky duct work What they received:Air sealing and duct sealing
- 50. Insulation
- 53. ENERGY STAR refrigerator, CFLs, low-flow water fixtures, smart power stripAlex and TraceyBend, OregonBuilt in 1930s, 1,704 square feetEnergy issues:Very old gas furnace
- 54. Old, unsafe gas water heater
- 55. Many air leaks
- 57. Original single-pane windowsWhat they received:Air sealing & duct sealing
- 58. Insulation
- 62. ENERGY STAR refrigerator, CFLs, low-flow water fixtures, smart power stripTina and KellySalem, OregonBuilt in 1960, 1,446 square feetEnergy issues:Electric baseboard heat
- 63. Inefficient electric water heater
- 65. Air leaks
- 66. Moisture issues
- 67. Two old inefficient refrigeratorsWhat they received:Air sealing and duct sealing
- 68. Insulation
- 71. Programmable bath fan, CFLs, low-flow water fixtures, smart power stripsJodi and familyMedford, OregonBuilt in 1975, 1,716 square feet Energy issues:Inefficient old heat pump and electric furnace
- 72. Inefficient electric water heater
- 73. Many air leaks
- 75. Electric heaters to heat living space in garage
- 76. Two old, inefficient refrigerators and freezerWhat they received:Air sealing, duct sealing and duct system design
- 77. Insulation
- 78. High efficiency heat pump
- 81. Garage space converted to living space
- 82. CFLs, low-flow water fixtures, smart power stripsOur Sponsors
- 83. Thank youKate ScottResidential Sector Coordinatorkate.scott@energytrust.org503-459-4079