In an economy where markets are drying up left and right, theres one market that we can guarantee will only grow:The Aging & Technology Industry.This year alone, 7000 boomers will turn 65 every day while demanding a NEW and sustainable AGING IN PLACE model of care. Delivered by a true integration expert, the solution combines standard home automation and smart home technologies complete with wireless tele-medicine, brain fitness and socialization features.Learn about the future of aging and technology, why you should get involved and how to start.
Presentation by Laura Mitchell, GrandCare\'s VP Marketing, at CEDIA 2011
Panelists: Jim Gleason, Peter Radsliff
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Home Health Tech Is Here To Stay Are You 2011 Final Rough Draft
2. Home Health
Tech is Here to
StayAre You?
In an economy where markets are
drying up left and right, theres one
market that we can guarantee will only
grow: The Aging & Technology
Industry. This year alone, 7000
boomers will turn 65 every day while
demanding a NEW and sustainable
AGING IN PLACE model of care.
Delivered by a true integration expert,
the solution combines standard home
automation and smart home
technologies complete with wireless
tele-medicine, brain fitness and
socialization features. Learn about the
future of aging and technology, why you
should get involved and how to start.
3. Agenda
The Opportunity
The Technology Arena
Why This is a Good Time to be involved
Basic Overview of Technologies Available
Marketing
How to get started?
Successful Marketing Campaigns
Implementation
Getting your foot in the door
The Pitch
The Installation/Follow-up
Question/Answer Session
4. About Your Moderator
Laura Mitchell
VP Marketing
GrandCare Systems
laura@grandcare.com
262-338-6147
Join our Online Communities!
GC Website: www.grandcare.com
GC Forums: http://dealerweb.grandcare.com
GC Blog: http://grandcare.wordpress.com/
LinkedIn: www.linkedin.com/groups?about=&gid=2043956&trk=anet_ug_grppro
Twitter: @grandcare
Boomer Authority: GrandCare :
Facebook: http://www.facebook.com/pages/GrandCare-Systems-Corporate-HQ/163121913734858
Squidoo: http://www.squidoo.com/grandcare-systems
YouTube: http://www.youtube.com/gcsys
Blog: http://grandcare.wordpress.com
Convore: https://convore.com/grandcare-home-health-tech/
Digg: http://digg.com/grandcare
Industry Aging/Tech Webinar:
GrandCare hosts an industry-wide Aging/Technology Webinar (the 1st and 3rd Thursday of each month) at
2pm Eastern Time (http://grandcaresystems.webex.com) for aging/technology industry participants,
GrandCare Distributors, GC-Partners and other interested individuals. Its a free webinar and GrandCare
staff is always available to field questions, take suggestions, offer answers, etc. This webinar has been
available since 2008 and is thought of as a key aging/technology resource.
9. What is the Opportunity
2/3 of all people that have ever lived to age 65 are
ALIVE TODAY
By 2050 there will be one million people over 100
years of age
90% of Americans believe caregiving is a family
responsibility
A Recent Study showed the majority of Seniors
polled feared Nursing Homes worse than death
More than 44 million Americans are family
caregivers for a spouse, parent, relative or friend
10. About Your Panel
Tom Morgan
CTO and VP Worthington University
Worthington Distribution
tom@worthdist.com
800-282-8864
Worthington Distribution Can Provide
Product
Competitive Pricing
200 Page Catalog
Great Stocking Levels
Tafton, PA
Las Vegas, NV
Knowledgeable, Helpful Staff
Training
Worthington University
On-Line
Knowledge Base
Technical Support
System Design Support
11. Technology Arena: Overview
RF
Personal Emergency
Activities of Daily Living
Response (PERS)
Sensors
Fall Detection
Wellness Monitoring Technology Objectives
Safety
Wellness
Communication Communication
12. Technology Arena: PERS
PERS:
Personal Emergency Response System
A communication system which links
an individual to emergency response
even if that person is unable to use the
telephone
A transmitter causes a receiver to
automatically dial a monitoring station. Personal Emergency
A highly-trained emergency rescue Response (PERS)
dispatcher is responsible for evaluating
the situation and requesting the
appropriate help.
Fall Detection
13. Technology Arena: ADL Monitoring
ADL: Activities of Daily Living Monitoring
Small, wireless electronic sensors are
placed in strategic areas of the
residence. These sensors monitor typical
daily living activities of the occupant
Both proprietary, and open standard RF
technologies are used depending on
the system
An intelligent device monitors the Activities of Daily Living
transmission and reports activity or the Sensors
lack of activity to family members or a
monitoring station
Things to watch for
Wandering
Movement during day hours
Everything is Ok
Movement at night
Sleep Walking
Incontinence
House Temperature
Phone Calls to the home
14. Technology Arena: Wellness Monitoring
Medication
The failure to take drugs on time in the
dosages prescribed, is as dangerous and
costly as many illnesses
3 Processes for medication management
Manual Administration
Personnel = Expensive Medication Reminders
Self Administered
Complete faith in the user
ADL Monitored Self Administered
Provides reminders to the users and
notification to Caregivers for
non-compliance
Less expensive than manual administration
with effective checks and balances
Medication Dispensers
15. Technology Arena: Wellness Monitoring
Wellness Data
If your company is going to be involved with
personal medical data your company must be
HIPAA compliant
Health Insurance Portability and Accountability Act
Chronic Disease: Early Detection is Important Blood Pressure
Regular readings allows a patient to be viewed on a
wider timeline showing trends
Wellness data can be shared with physicians during
regular vists
Caregivers can view wellness data to look for
trends Blood Oxygen
The collecting wellness data shows the Loved one is
adhering to the routine and is working to stay well
Blood Glucose
Weight
16. Technology Arena: Communication
Socialization
Often the forgotten element of aging
As sense of purpose is an important element in
the will to live, constant communication is as
effective as any medication
E-mail Messages
Not all Loved ones can run a computer: Presto
PC Services
You Tube, Skype, FaceBook, The Web,
Photographs Communication
Some Systems combined these into simple to
use interfaces: GrandCare
Keep the Loved one part of the family by
including them in family life
17. Technology Arena: Brain Fitness
Brian fitness
Every seventy-one seconds, another senior is diagnosed with
Alzheimers disease*
Researchers found that stimulating leisure activities were associated
with a 50% reduction in risk of dementia**
Among a subset of participants that developed dementia,
researchers found that participant(s) who reported frequent
participation in cognitive activities had accelerated decline
delayed by 1.29 years***
The Solution: Stay mentally challenged
Games
Checkers, Chess, Solitaire, Sudoku, Etc.
Activities
Word Skills, Image Recognition, Memory Skills, Etc.
* www.dakim.com
** Leisure activities and the risk of dementia in the elderly: The Three-City study (2009)
*** Cognitive activities delay onset of memory decline in persons who develop dementia (2009)
18. The Approach: Peter Radsliff
Marketing
What do you need to know?
How to get started?
Successful Marketing Campaigns
Examples of Real Life Marketing Success
19. About Your Panel
Peter Radsliff
CEO, Presto Services Inc.
Chairman, Aging Technology Alliance
peter.radsliff@presto.com
415.850.1971
Computerless Email ( Presto.com ) Your Aging Industry Trade Group
- Proven product & service Promoting the awareness, benefits
and value of member products &
- Great door opener services for our aging society
- Recurring revenue opportunity
Member Benefits ( AgeTek.org )
- Access to like-minded
business leaders
- Strength through collective
action and initiatives
- Action to shape the future
of an industry, and society!
20. The Approach: Peter Radsliff
Fundamental Marketing Questions
What is your business story?
Do you need a new brand or division?
Who are you going to sell to?
Are you going to need to hire someone?
What spells success or failure?
21. The Approach: Peter Radsliff
What Product Categories Will You Provide?
Communication Home Safety
& Engagement & Security
Email Security
Ask yourself:
Videophone PERS
Mobile phone What categories Home monitoring
Computer will you provide?
Which are closest
to what you do?
Health & Will you generalize Learning &
Wellness or specialize? Contribution
Telehealth Networking
Medication dispensing Legacy
& reminders Education & learning
Disease management
Fitness
22. The Approach: Peter Radsliff
Understand the Continuum of Care
Where
are Systems Integrator? Ask yourself:
you?
Where are the business
opportunities here?
Where are the clients?
Source: The MetLife Report on Aging in Place 2.0
in conjunction with Louis Tennenbaum, CAPS, CAASH
23. The Approach: Peter Radsliff
Fill in the blanks for your business:
For (describe your customer) in need of (describe their need),
(your business name here) is the (describe your type of product
or business) that (describe your business value proposition).
The reason isor how you do itis: (describe your value-add).
24. The Approach: Peter Radsliff
Fill in the blanks for your business:
For (describe your customer) in need of (describe their need),
(your business name here) is the (describe your type of product
or business) that (describe your business value proposition).
The reason isor how you do itis: (describe your value-add).
Heres an Example:
For (family members who make decisions about the support and care of their aging
parents) in need of (a simple, convenient, and cost-effective way to communicate
with them), (Presto) is the (communications tool) that (seamlessly bridges the
technology gap and redefines the way families can share their lives, conversations
and information). The reason is that Presto uses a specially-designer printer & online
service that allows the whole family to use the method of communication they each
prefer.
Until you do this for your business, you cant build a marketing plan.
25. The Approach: Peter Radsliff
Heres an Example for an Integrator:
For (family members who make decisions about the support
and care of their aging parents) in need of (simple, convenient,
and cost-effective ways to help them age safely in their own
home), (AIP, Inc.) is (your local aging-in-place expert) who
(analyzes your parents needs and then recommends and
installs the right systems to help them live comfortably).
The reason is that (AIP has learned how to integrate systems
that are easy to live with and that provide the peace of mind
that you, and your parents deserve).
What is Your Business Value?
26. Technology Arena: Communication
Elder Socialization
A means for socialization is an often forgotten element of aging.
A sense of purpose is an important element in the will to live.
Consistent communication is as effective as any medication.
Email & photos for elders who use computers
Also YouTube, Skype, and Facebook
Installable solutions are now available.
Integrated communication or monitoring systems:
GrandCare, Telekin, Sonamba, Halo
Computerless communication systems: socialization solutions abound
Tablet, Presto Mail, Celery
Installing systems for family socialization is important
plus an excellent business opportunity
27. The Approach: Peter Radsliff
Starting a relationship, determining needs
Example socialization solutions: Which is right for your client?
GrandCare Apple Standard PC with MyGait Presto
HomeBase iPad PC Famililink Go Computer Computerless Email
It depends on your clients
abilities desire history support open-mindedness life stage budget
This is your value-add!
28. The Installation: Jim Gleason
FromConsultation to Installation
Getting your foot in the door
The Consultation
The Pitch
The Installation
Pre-install
work
Assessment
Follow-up
29. From Consultation to Installation
Family Consultation
Discuss Needs
Discuss Potential Solutions to Assist
Client Interview (likes, hobbies, interests to help with Communications)
Go through full explanation ensure Primary Caregiver/Responder & communicators
Determine Model & Sensors
Price & Payment Schedule (renting/buying?)
Have client sign end user licensing agreement/hipaa agreement
Appt to Survey the Home
Verify Internet Connection
Ensure there will be no signal /sensor placement troubles
Verify exact sensors/placement
Assess if router will be needed
Set Installation Date
Prep work for installation
Family Orientation
How to add more caregivers/users
add communications before installation
initial rules- train family on rules
Preset Sensors/Network (if possible)
Set up family Online with user names/passwords
Perform Installation
Better to not SECURE anything to walls until you KNOW its a good place for the sensor
Rodeo Clown Theory (hit the explanation sweet spot not over, not under)
Set 2 week check-up with Family
2 Week Check-up
Assess information
Are they getting what they want?
Set Appropriate Rules
Adjust sensors if needed
30. Getting Your Foot In The Door
Customers wont line up at your door!
Existing Customer Base
Local Networking
Chamber of Commerce
Local Independent/Assisted Living
Groups/Companies that provide service to
Disabled/Elderly
Lions, VFW, Legion.
Partner with Non-technology providers
31. Im in!! Now What??
Consult!
Know the products that are out there and how
they are applied!
What are the needs and Wants?
What technology will fit best?
Do you need more than one technology?
Make Recommendations.you are the experts!
Dont Have a Solution? Ask your distributors.
What is the budget?
Can more than one person pay?
Lease options
Rentals
32. The Pitch
Continue to educate/consult
Show savings compared to other options
Include a service contract
$10 ~ $20 / month
Plan multiple trips to close the deal!
2 ~ 3 Trips to close
Customers will want to see you!
Ifyou cant help with an item, refer them
to someone else
33. Pre-install
Test your equipment
Make Sure all needed items are in place
Internet
Phone Lines (Remember DSL Filters!)
Enough electrical outlets
Extra Parts
Accounts setup and users entered
Documents ~ This is a fast changing market!
Always have the latest.
User manuals
Sales Flyers
34. The install
Plan extra time!
Older users take more time to absorb
technology
They may want to help
They WILL want to talk
Family training
Web training for remote family
Just
remember, they can get you your
next sale! Dont rush it!
35. Two week Follow-up
Ensure all needs are covered, do they
need anything else
Is the system doing what they wanted it to
do?
If need be, set or adjust rules for the
system
Ask for referrals