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The Homunculus Problem: Why You Will Lose the Battle of BYOD

Michele Chubirka
Michele Chubirka

BYOD, it's the new enterprise Boogie Man, striking fear into the heart of security professionals everywhere. We think this is a simple issue of policy, but if a recent study is correct and 20足somethings will risk their jobs to use their own devices, it's clear there's more going on. One explanation for the attachment to our smartphones and tablets can be found in neuroscience.

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W H Y Y O U W I L L L O S E T H E B A T T L E O F B Y O D The Homunculus Problem
Where is Self? Close your eyes. Put your finger where you think your self is located.
Homuncu-who? Term used in alchemy denoting an artificial, miniature human body. In modern psychology and neuroscience, the cortical homunculus represents the concept of self. The Homunculus Argument is any fallacious notion of cognition based upon the illusion of Cartesian Theater: i.e. a little person or homunculus inside the head watching sensory data on a screen.
Illusion of Cartesian Theater
Andy Clark and Extended Mind The mind, on this account, is not bounded by the biological organism but extends into the environment of that organism. Consider two subjects carry out a mathematical task. The first completes the task solely in her head, while the second completes the task with the assistance of paper and pencil. as long as the cognitive results are the same there is no reason to count the means employed by the two subjects as different. he proposes that the boundary of skin and skull is arbitrary and cognitively meaningless.
Phantom Limbs and Physical Boundaries Neuroscientist, V.S. Ramachandran, studies Phantom Limb Syndrome. While working with combat veteran amputees, he discovered that they found relief when another person massaged their own limb. This was attributed to mirror neurons and led him to studies using mirror boxes to create simulated limbs.
What Does This Have To Do With BYOD?
BYOD Entitlement A survey that asked thousands of young 20- something workers their attitudes about bring- your-own-device policies found slightly more than half view it as their "right" to use their own mobile devices at work, rather than BYOD being just a "privilege. 1 out of 3 said they would gladly break any anti- BYOD rules and "contravene a company's security policy that forbids them to use their personal devices at work or for work purposes."
Neuroscience, Chemicals and BYOD
My Device is my addiction.
Just Like a Drug "Brain Doctor Michael Seyffert treats teens with sleeping disorders and said one out of five have their sleep interrupted by texting. "Neuro-imaging studies have shown that those kids who are texting have that area of their brain light up the same as an addict using heroin" Dr. Seyffert said. Twitter is harder to resist than cigarettes and alcohol, study finds People are more likely to give in to urge to tweet or check email than other cravings, say US researchers.
Seeking and Liking ≒ Our seeking mechanism is controlled by the neurotransmitter dopamine. Basically, its the chemical root of desire and humans love this experience. ≒ Think drugs of stimulation such as cocaine and amphetamines. Our liking system is the reward for the seeking. This is the opioid system being stimulated. Wanting and liking are complementary.
My Device is my identity.
Manifestation of Ego ...every single psychiatric disorder can be predicted by use of technology and it turns out that one of the main culprits is social media. social media is really a palate to express our personality and so if we have a tendency say to be a bit narcissistic then what we do on Facebook is a lot of postings about me, me, me and my thing that I did, and oh by the way heres some new pictures of me doing that. - Dr. Larry Rosen, author of iDisorder
Chimeras and Cyborgs ...high tech interaction certainly is already delivering therapeuticallyquadriplegic people where you can put implants (these are people who are paralyzed completely) by virtue of implants in the brain they can now will a cursor to move on a computer screen. Professor Susan Greenfield
Beyond Neuroplasticity: The Hybrid Age The Hybrid Age is a new sociotechnical era that is unfolding as technologies merge with each other and humans merge with technology ｯ錚 both at the same time. Externally, technology no longer simply processes our instructions on a one-way street. Instead, it increasingly provides intelligent feedback. Internally, we are moving beyond using technology only to dominate nature toward making ourselves the template for technology, integrating technologies within ourselves physically. We dont just use technology; we absorb it. - Parag Khanna and Ayesha Khanna
Final Thoughts Therefore, the answer to BYOD cannot be, No, but a qualified Yes, and.

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The Homunculus Problem: Why You Will Lose the Battle of BYOD

  • 1. W H Y Y O U W I L L L O S E T H E B A T T L E O F B Y O D The Homunculus Problem
  • 2. Where is Self? Close your eyes. Put your finger where you think your self is located.
  • 3. Homuncu-who? Term used in alchemy denoting an artificial, miniature human body. In modern psychology and neuroscience, the cortical homunculus represents the concept of self. The Homunculus Argument is any fallacious notion of cognition based upon the illusion of Cartesian Theater: i.e. a little person or homunculus inside the head watching sensory data on a screen.
  • 5. Andy Clark and Extended Mind The mind, on this account, is not bounded by the biological organism but extends into the environment of that organism. Consider two subjects carry out a mathematical task. The first completes the task solely in her head, while the second completes the task with the assistance of paper and pencil. as long as the cognitive results are the same there is no reason to count the means employed by the two subjects as different. he proposes that the boundary of skin and skull is arbitrary and cognitively meaningless.
  • 6. Phantom Limbs and Physical Boundaries Neuroscientist, V.S. Ramachandran, studies Phantom Limb Syndrome. While working with combat veteran amputees, he discovered that they found relief when another person massaged their own limb. This was attributed to mirror neurons and led him to studies using mirror boxes to create simulated limbs.
  • 7. What Does This Have To Do With BYOD?
  • 8. BYOD Entitlement A survey that asked thousands of young 20- something workers their attitudes about bring- your-own-device policies found slightly more than half view it as their "right" to use their own mobile devices at work, rather than BYOD being just a "privilege. 1 out of 3 said they would gladly break any anti- BYOD rules and "contravene a company's security policy that forbids them to use their personal devices at work or for work purposes."
  • 10. My Device is my addiction.
  • 11. Just Like a Drug "Brain Doctor Michael Seyffert treats teens with sleeping disorders and said one out of five have their sleep interrupted by texting. "Neuro-imaging studies have shown that those kids who are texting have that area of their brain light up the same as an addict using heroin" Dr. Seyffert said. Twitter is harder to resist than cigarettes and alcohol, study finds People are more likely to give in to urge to tweet or check email than other cravings, say US researchers.
  • 12. Seeking and Liking ≒ Our seeking mechanism is controlled by the neurotransmitter dopamine. Basically, its the chemical root of desire and humans love this experience. ≒ Think drugs of stimulation such as cocaine and amphetamines. Our liking system is the reward for the seeking. This is the opioid system being stimulated. Wanting and liking are complementary.
  • 13. My Device is my identity.
  • 14. Manifestation of Ego ...every single psychiatric disorder can be predicted by use of technology and it turns out that one of the main culprits is social media. social media is really a palate to express our personality and so if we have a tendency say to be a bit narcissistic then what we do on Facebook is a lot of postings about me, me, me and my thing that I did, and oh by the way heres some new pictures of me doing that. - Dr. Larry Rosen, author of iDisorder
  • 15. Chimeras and Cyborgs ...high tech interaction certainly is already delivering therapeuticallyquadriplegic people where you can put implants (these are people who are paralyzed completely) by virtue of implants in the brain they can now will a cursor to move on a computer screen. Professor Susan Greenfield
  • 16. Beyond Neuroplasticity: The Hybrid Age The Hybrid Age is a new sociotechnical era that is unfolding as technologies merge with each other and humans merge with technology ｯ錚 both at the same time. Externally, technology no longer simply processes our instructions on a one-way street. Instead, it increasingly provides intelligent feedback. Internally, we are moving beyond using technology only to dominate nature toward making ourselves the template for technology, integrating technologies within ourselves physically. We dont just use technology; we absorb it. - Parag Khanna and Ayesha Khanna
  • 17. Final Thoughts Therefore, the answer to BYOD cannot be, No, but a qualified Yes, and.