Case Study - Honda campaign by Rural Marketing experts Vritti iMedia
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Vritti I Media had set up campaign for Honda in the rural areas and they used the medium of Audiowala Bus Stands which proved to be very beneficial in hiking up the sales. To know more go through the case study of rural marketing in India by Vritti I Media.
Case Study - Honda campaign by Rural Marketing experts Vritti iMedia
- 1. Thank you For giving us an opportunity to serve you
- 2. Presentation details 1) Objectives and output 2) Methodology 3) List of locations 4) Imageries
- 3. Objectives and output To execute sales driven activation concept At 30 bus stations across Karnataka. Sales driven activation with respect to a) Brand awareness b) Brand positioning Enquiry Generated : 83,996 Booking & Retail put together : 487
- 4. Methodology 1) Audio Commercial with effective repeats To inform target audience about the scheme At 52 locations across Karnataka 2) space allocation with respect to highest visibility In 30 bus stations for display and test drive 3) Value added services to distributors and dealers
- 5. List of locations Chikkamagalur Kolar Mangalore Chadchan Sindagi Koppal Kustagi Mysore Kempegowda 1 Kempegowda 2 Lingasugur Manvi Raichur Shahapur Yadgir Bhalki Bidar Humnabad Gulbarga Mysore Road Sedam Tumkur Hassan Bijapur Davanagere Bellary Chitradurga Hospet Shimoga Arsikere Gangavathi
- 6. Image 01 Image 02 Image 03 Image 04 ChikManglore What happened?
- 7. Image 01 Image 02 Image 03 Image 04 ChikManglore What happened?
- 8. Image 01 Image 02 Image 03 Image 04 Chittadurga What happened?
- 9. Image 01 Image 02 Image 03 Image 04 Chittadurga What happened?
- 10. Image 01 Hospet
- 11. Image 01 Hospet
- 12. Image 01 Hospet
- 13. Image 01 Image 02 Image 03 Image 04 Gulbarga What happened?
- 14. Image 01 Image 02 Image 03 Image 04 Gulbarga What happened?