Hong Kong Chinese Consumer Tech Report (Advertising, Retail & Leisure) aw 2014
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QR codes, touch screens to the rise of the ¡®low head clan¡¯ - here's the latest on how technology is embedded into the everyday lives of Chinese consumers in Hong Kong.
Hong Kong Chinese Consumer Tech Report (Advertising, Retail & Leisure) aw 2014
- 1. Hong Kong Chinese Consumer Tech Report (Advertising, Retail & Leisure) A/W 2014 Christina Lai Digital Content & Social Media Marketing Consultant
- 2. Photography by Christina Lai LCD Drinks Machine LCX, Tsim Sha Tsui On top of ice cold rehydration, it provides real-time news headlines, apps (such as weather, finance, LCX¡¯s own) and enables 3 video/static ads to run simultaneously.
- 3. Photography by Christina Lai Interactive Mall Directories Harbour City, Tsim Sha Tsui Helping lost visitors with navigation, this touch screen display allows foreign language speakers to contact a concierge via live video call.
- 4. Photography by Christina Lai Shopping Mall Apps New Town Plaza Users scan to download. Features include tracking your parked car and alerts when your restaurant table¡¯s e-ticket no. is called.
- 5. Photography by Christina Lai Shopping Mall Apps Harbour City x Soda Soda loyalty card app redeemable point station. Perks can be redeemed in brand shops and restaurants.
- 6. Photography by Christina Lai Contextual Video Streaming New Town Plaza, Sha Tin ISA store, Tsim Sha Tsui
- 7. Photography by Christina Lai Skincare & Beauty Personalisation FANCL House Stores are filled with digital monitors and analysers to accurately assess aspects of skin and demonstrate scientific effects of tailored product solutions.
- 8. Photography by Christina Lai QR Food Packaging Supermarket customers scan QR to authenticate product, source production methods, safety standards and engage with brand/supplier online.
- 9. Photography by Christina Lai QR Recruitment Ads Baleno (casual boutique) Baleno displays its QR integrated recruitment adverts to attract passerby candidates to register for an interview.
- 10. Photography by Christina Lai QR Shop-able Wall Ads A wall poster ad that allows smartphone users to shop for Buddhist meditation books and music inside MTR stations.
- 11. Photography by Christina Lai Information/Social Media Spot Ocean Park Ocean Park Initial
- 12. Photography by Christina Lai Digital Exhibitions Rotating exhibition of Swedish/Finnish illustrator Tove Jansson¡¯s art at LCX shopping mall, to celebrate opening of Hong Kong¡¯s first Moomin character themed cafe.
- 13. Photography by Christina Lai Motion-Sensor Attractions Grand Century Plaza, Mong Kok Games like these are popular for all ages inside and outside shopping malls,, especially if cartoon characters feature as photo, video and social sharing opportunities.
- 14. Photography by Christina Lai Fitness Tracker Machine Targeted at health conscious MTR passengers, users can test the embedded giant watch face on the machine before purchasing the normal sized version.
- 15. Photography by Christina Lai Health Supplement Machines
- 16. Photography by Christina Lai Thanks for watching! About Christina Lai ? London based Digital Content & Social Media Marketing Consultant ? Experienced in Owned, Earned Media & PPC ? Hootsuite & Google AdWords Cert For more presentations like these, contact ? Christina.hy.lai@gmail.com ? uk.linkedin.com/in/christinalai1 ? Twitter @ChristinaLai1 ? WeChat @ChristinaLai1 (QR code) ?
Editor's Notes
- #2: Hong Kong Chinese Consumer Tech Report (Advertising, Retail & Leisure) A/W 2014 Christina Lai Digital Content & Social Media Marketing Consultant
- #3: LCD Drinks Machine LCX, Tsim Sha Tsui On top of ice cold rehydration, it provides real-time news headlines, apps (such as weather, finance, LCX¡¯s own) and enables 3 video/static ads to run simultaneously.
- #4: Interactive Mall Directories Harbour City, Tsim Sha Tsui Helping lost visitors with navigation, this touch screen display allows foreign language speakers to contact a concierge via live video call.
- #5: Shopping Mall Apps New Town Plaza Users scan to download. Features include tracking your parked car and alerts when your restaurant table¡¯s e-ticket no. is called.
- #6: Shopping Mall Apps Harbour City x Soda Soda loyalty card app redeemable point station. Perks can be redeemed in brand shops and restaurants.
- #7: Contextual Video Streaming (left) ISA store, Tsim Sha Tsui (right) Michael Kors, New Town Plaza, Sha Tin
- #8: Skincare & Beauty Personalisation FANCL House Stores are filled with digital monitors and analysers to accurately assess aspects of skin and demonstrate scientific effects of tailored product solutions.
- #9: QR Food Packaging Supermarket customers scan QR to authenticate product, source production methods, safety standards and engage with brand/supplier online.
- #10: QR Recruitment Ads Baleno (casual boutique) Baleno displays its QR integrated recruitment adverts to attract passerby candidates to register for an interview.
- #11: QR Shop-able Wall Ads A wall poster ad that allows smartphone users to shop for Buddhist meditation books and music inside MTR stations.
- #12: Information/Social Media Spot (left) Ocean Park¡¯s penguin enclosure information sign (right) Initial boutique
- #13: Digital Exhibitions Rotating exhibition of Swedish/Finnish illustrator Tove Jansson¡¯s art at LCX shopping mall, to celebrate opening of Hong Kong¡¯s first Moomin character themed cafe.
- #14: Motion-Sensor Attractions Grand Century Plaza, Mong Kok Games like these are popular for all ages inside and outside shopping malls,, especially if cartoon characters feature as photo, video and social sharing opportunities.
- #15: Fitness Tracker Machine Targeted at health conscious MTR passengers, users can test the embedded giant watch face on the machine before purchasing the normal sized version.
- #16: Health Supplement Machines
- #17: Thanks for watching! About Christina Lai London based Digital Content & Social Media Marketing Consultant Experienced in Owned, Earned Media & PPC Hootsuite & Google AdWords Cert For more presentations like these, contact [email_address] uk.linkedin.com/in/christinalai1 Twitter @ChristinaLai1 WeChat @ChristinaLai1