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HootUpJKT - Questions

Stephanie Wiriahardja
Stephanie Wiriahardja

Stephanie shares her journey with HootSuite from 2010 when she first started actively using it and discovered it had a local presence, to becoming an official intern and later being hired full-time. She helped grow HootSuite's Indonesian user base and community through events like #HootUpJKT.

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#HootUpJKT Learning & Sharing about HootSuite and Soc Med
Stephanie Wiriahardja <place Stephanie here> Community Celebratoire @HootSuite_ID | @HootClub | @HootUp | @stephawie
Timeline Celebratoire-ing # of indonesian users #HootUpJKT my love for HootSuite #HootUpBDG Interview Hired as Full Time Growth Actively using HootSuite Official intern Top HootSuite Cute owls? 20 Sign me up! is local?! 2011 2010 2012 July August September October December February May
Timeline Celebratoire-ing # of indonesian users #HootUpJKT my love for HootSuite #HootUpBDG Interview Hired as Full Time Growth Top Actively using 10 HootSuite Official intern Top HootSuite Cute owls? 20 Sign me up! is local?! 2011 2010 2012 July August September October December February May
Timeline Celebratoire-ing Top # of indonesian users 6 #HootUpJKT my love for HootSuite #HootUpBDG Interview Hired as Full Time Growth Top Actively using 10 HootSuite Official intern Top HootSuite Cute owls? 20 Sign me up! is local?! 2011 2010 2012 July August September October December February May
Timeline Celebratoire-ing Top # of indonesian users 6 #HootUpJKT my love for HootSuite #HootUpBDG Interview Hired as Full Time Actively using Top 10 Growth 3 million users HootSuite Official intern Top HootSuite Cute owls? 20 Sign me up! is local?! 2011 2010 2012 July August September October December February May
Timeline Top Celebratoire-ing 3 Top # of indonesian users 6 #HootUpJKT my love for HootSuite #HootUpBDG Interview Hired as Full Time Actively using Top 10 Growth 3 million users HootSuite Official intern Top HootSuite Cute owls? 20 Sign me up! is local?! 2011 2010 2012 July August September October December February May
Timeline Top Celebratoire-ing 3 Top 6 4 # of indonesian users #HootUpJKT my love for HootSuite #HootUpBDG million users Interview Hired as Full Time Actively using Top 10 Growth 3 million users HootSuite Official intern Top HootSuite Cute owls? 20 Sign me up! is local?! 2011 2010 2012 July August September October December February May
Awesomeness Media Total media mentions: Case studies Info sheets English 10 10 3500+ HootSuite allows you to manage all your social Translated 24 23 networks in one dashboard. It has announced as: Alexa Top 200 Global Site & 100 US Site Culture Exclusive Twitter launch partner for Promoted Products HootUps hoot hoot hoot hoot hoot hoot hoot hoot hoot hoot hoot 57 hoot Member of the Facebook Preferred Developer hoot hoot hoot 1 of 4 LinkedIns Certified Developer hoot hoothoot hoot hoot o h ot hoot h hoot oot hoot hoot hoot hoot hoot hoot hoot ot ho hoot Key social network integration & apps Facebook, Twitter, LInkedIn, YouTube, Flickr, Visits Tumblr, MailChimp, InboxQ, and more coming up! 35m US Alexa 28m Japan worldwide site visits 105,785,440 216 up 103 ranks site page views blog visits 1,096,520 212,925,634 from 2010.
Global Brands
Local Brands @SCTV_ @GadisMagz @AirAsiaID @atamerica @WomanBizLife d @wwwdetikcom @kapanlagicom @jogjaupdate @XLcare @ciputraway @plasadotcom @seputarevent @kerjakreatif @AdaDiskon
Topics Today Engagement Measurement Immediacy
Engagement Tips from Amber Mac CTV Host, Bestselling author of Power Friending, Blogger for FastCompany, Podcaster at Twit.tv & CommandN one Act Authenticly four Tell Stories seven Listen Well nine Go Mobile two Make Time 鍖ve Plan Ahead eight Create a Social ten Have Fun Media Policy three Be Consistent six Embrace Criticism (Power Friending, Amber Mac)
Engagement What does engagement mean to you (personally) and what does it mean to your boss?
Engagement What are some of your favourite features that help you engage with your target market/audience?
Engagement What are some of the roadblocks you often encounter?
Engagement Are there any local brands that utilize Instagram to maximize their marketing campaigns? Why/why not?
Engagement What are some local brands that have successfully supercharge their fan engagement online?
Engagement Share 1 secret to your success in engaging your target market.
Measurement What is KPI and what does it mean in the context of social media?
Measurement What can be measured in social media? How do you determine the success of a campaign?
Measurement What are the key data/info that you look for when creating a report?
Measurement What tool/site do you use to create your analytics report? Why?
Passive problem
Passive solved
Active solved problem
Active Top 3 solved solved?
10 mil To reach 10 million users... Telephone 91 years Television Cell Phones Facebook Twitter Google +
10 mil To reach 10 million users... Telephone 91 years Television 21 years Cell Phones Facebook Twitter Google +
10 mil To reach 10 million users... Telephone 91 years Television 21 years Cell Phones 17 years Facebook Twitter Google +
10 mil To reach 10 million users... Telephone 91 years Television 21 years Cell Phones 17 years Facebook 852 days Twitter Google +
10 mil To reach 10 million users... Telephone 91 years Television 21 years Cell Phones 17 years Facebook 852 days Twitter 780 day Google +
10 mil To reach 10 million users... Telephone 91 years Television 21 years Cell Phones 17 years Facebook 852 days Twitter 780 days Google + 16 days
Tips & Tricks theyll lift you up When you lift people up, Shift from How can we sell you to How can we help you? If you help people with their smaller issues, many will look to you for their bigger issues (Proven Social Media Strategies To Rapidly Grow Your Business, Mike Stelzner)
Immediacy Whats next? How do we facilitate this shift?
Immediacy Will we ever be back to the normal* era again? What is normal now? *No phones while eating, no replying to tweets in the weekend, calling instead of sending a FB birthday message.
Resources feedback.hootsuite.com translate.hootsuite.com/id hootsuite.com/affiliate For media inquiries: media@hootsuite.com or fill up the form from blog.hootsuite.com/media @HootSuite_help @HootSuite_ID
HootClub

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HootUpJKT - Questions

  • 1. #HootUpJKT Learning & Sharing about HootSuite and Soc Med
  • 2. Stephanie Wiriahardja <place Stephanie here> Community Celebratoire @HootSuite_ID | @HootClub | @HootUp | @stephawie
  • 3. Timeline Celebratoire-ing # of indonesian users #HootUpJKT my love for HootSuite #HootUpBDG Interview Hired as Full Time Growth Actively using HootSuite Official intern Top HootSuite Cute owls? 20 Sign me up! is local?! 2011 2010 2012 July August September October December February May
  • 4. Timeline Celebratoire-ing # of indonesian users #HootUpJKT my love for HootSuite #HootUpBDG Interview Hired as Full Time Growth Top Actively using 10 HootSuite Official intern Top HootSuite Cute owls? 20 Sign me up! is local?! 2011 2010 2012 July August September October December February May
  • 5. Timeline Celebratoire-ing Top # of indonesian users 6 #HootUpJKT my love for HootSuite #HootUpBDG Interview Hired as Full Time Growth Top Actively using 10 HootSuite Official intern Top HootSuite Cute owls? 20 Sign me up! is local?! 2011 2010 2012 July August September October December February May
  • 6. Timeline Celebratoire-ing Top # of indonesian users 6 #HootUpJKT my love for HootSuite #HootUpBDG Interview Hired as Full Time Actively using Top 10 Growth 3 million users HootSuite Official intern Top HootSuite Cute owls? 20 Sign me up! is local?! 2011 2010 2012 July August September October December February May
  • 7. Timeline Top Celebratoire-ing 3 Top # of indonesian users 6 #HootUpJKT my love for HootSuite #HootUpBDG Interview Hired as Full Time Actively using Top 10 Growth 3 million users HootSuite Official intern Top HootSuite Cute owls? 20 Sign me up! is local?! 2011 2010 2012 July August September October December February May
  • 8. Timeline Top Celebratoire-ing 3 Top 6 4 # of indonesian users #HootUpJKT my love for HootSuite #HootUpBDG million users Interview Hired as Full Time Actively using Top 10 Growth 3 million users HootSuite Official intern Top HootSuite Cute owls? 20 Sign me up! is local?! 2011 2010 2012 July August September October December February May
  • 9. Awesomeness Media Total media mentions: Case studies Info sheets English 10 10 3500+ HootSuite allows you to manage all your social Translated 24 23 networks in one dashboard. It has announced as: Alexa Top 200 Global Site & 100 US Site Culture Exclusive Twitter launch partner for Promoted Products HootUps hoot hoot hoot hoot hoot hoot hoot hoot hoot hoot hoot 57 hoot Member of the Facebook Preferred Developer hoot hoot hoot 1 of 4 LinkedIns Certified Developer hoot hoothoot hoot hoot o h ot hoot h hoot oot hoot hoot hoot hoot hoot hoot hoot ot ho hoot Key social network integration & apps Facebook, Twitter, LInkedIn, YouTube, Flickr, Visits Tumblr, MailChimp, InboxQ, and more coming up! 35m US Alexa 28m Japan worldwide site visits 105,785,440 216 up 103 ranks site page views blog visits 1,096,520 212,925,634 from 2010.
  • 11. Local Brands @SCTV_ @GadisMagz @AirAsiaID @atamerica @WomanBizLife d @wwwdetikcom @kapanlagicom @jogjaupdate @XLcare @ciputraway @plasadotcom @seputarevent @kerjakreatif @AdaDiskon
  • 12. Topics Today Engagement Measurement Immediacy
  • 13. Engagement Tips from Amber Mac CTV Host, Bestselling author of Power Friending, Blogger for FastCompany, Podcaster at Twit.tv & CommandN one Act Authenticly four Tell Stories seven Listen Well nine Go Mobile two Make Time 鍖ve Plan Ahead eight Create a Social ten Have Fun Media Policy three Be Consistent six Embrace Criticism (Power Friending, Amber Mac)
  • 14. Engagement What does engagement mean to you (personally) and what does it mean to your boss?
  • 15. Engagement What are some of your favourite features that help you engage with your target market/audience?
  • 16. Engagement What are some of the roadblocks you often encounter?
  • 17. Engagement Are there any local brands that utilize Instagram to maximize their marketing campaigns? Why/why not?
  • 18. Engagement What are some local brands that have successfully supercharge their fan engagement online?
  • 19. Engagement Share 1 secret to your success in engaging your target market.
  • 20. Measurement What is KPI and what does it mean in the context of social media?
  • 21. Measurement What can be measured in social media? How do you determine the success of a campaign?
  • 22. Measurement What are the key data/info that you look for when creating a report?
  • 23. Measurement What tool/site do you use to create your analytics report? Why?
  • 26. Active solved problem
  • 27. Active Top 3 solved solved?
  • 28. 10 mil To reach 10 million users... Telephone 91 years Television Cell Phones Facebook Twitter Google +
  • 29. 10 mil To reach 10 million users... Telephone 91 years Television 21 years Cell Phones Facebook Twitter Google +
  • 30. 10 mil To reach 10 million users... Telephone 91 years Television 21 years Cell Phones 17 years Facebook Twitter Google +
  • 31. 10 mil To reach 10 million users... Telephone 91 years Television 21 years Cell Phones 17 years Facebook 852 days Twitter Google +
  • 32. 10 mil To reach 10 million users... Telephone 91 years Television 21 years Cell Phones 17 years Facebook 852 days Twitter 780 day Google +
  • 33. 10 mil To reach 10 million users... Telephone 91 years Television 21 years Cell Phones 17 years Facebook 852 days Twitter 780 days Google + 16 days
  • 34. Tips & Tricks theyll lift you up When you lift people up, Shift from How can we sell you to How can we help you? If you help people with their smaller issues, many will look to you for their bigger issues (Proven Social Media Strategies To Rapidly Grow Your Business, Mike Stelzner)
  • 35. Immediacy Whats next? How do we facilitate this shift?
  • 36. Immediacy Will we ever be back to the normal* era again? What is normal now? *No phones while eating, no replying to tweets in the weekend, calling instead of sending a FB birthday message.
  • 37. Resources feedback.hootsuite.com translate.hootsuite.com/id hootsuite.com/affiliate For media inquiries: media@hootsuite.com or fill up the form from blog.hootsuite.com/media @HootSuite_help @HootSuite_ID