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Mobile Augmented Reality



     Marc Ren辿 Gardeya, Founder and CEO




     HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
7 Cases



HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
Rh担nes-Alpes Tourism




    HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
German Yellow Pages




   HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
Virtual Public Art Project
                                         Key element of our application is that the
                                         objects are site-speci鍖c. This is different
                                         than most other digital media that can be
                                         easily transfered and shared. This requires
                                         the users presence and interaction with the
                                         site itself.
                                                                         Chris Manzione, Artist




     HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
Quiznos Campaign




  HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
Social Is Mobile




         Happy easter!
                           again!
Looking forward to see you




         HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
Woombamania




HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
Berlin Wall 3D




HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
Berlin Wall 3D




HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
Advertising




Google Patent #20100010893, 14. Januar 2010
     HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
Real World
      Spatial
        3D

HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
Technologie



HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
Content
            Content
            Content

HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
Content Management




   HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
Consulting & Training




        School

   HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
Tomorrow



HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
Natural Feature Tracking




      Paul Otellini, CEO Intel, CES 2008
     HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
Word Lens




HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
Gesture Control




John Underkof鍖er, TED Konferenz, February 2010
      HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
AR Glasses




             Concept work, Nokia
HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
Making tea



HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
Augmented (Hyper)Reality




         Keiichi Matsuda, January 2010
     HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com
THANK YOU

 HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com

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