Horsemeat Scandal UK
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This document contains notes from a crisis management lab covering 58 articles about the 2013 European horsemeat scandal. The notes analyze the articles' tones, perspectives, and key topics discussed. Most articles were informative, analytical, and documented the unfolding scandal, though some took a more lighthearted or critical view. Politicians, food businesses, and unions provided many statements. The notes examine blame placed on the French company Spanghero and opinions of government responses. Statistics polls assessed impacts on ready-meal consumption and views of political measures.
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Horsemeat Scandal UK
- 1. Crisis Management lab Panteion University Advertising & Public Relations LAB 3/26/13 1Crisis management
- 5. Total articles (16 January-24 March) :273 3/26/13 5Crisis management
- 6. Total articles (16 January-24 March) :273 informative 3/26/13 6Crisis management
- 7. Total articles (16 January-24 March) :273 informative analytical How the horsemeat scandal unfolded timeline Press Association 3/26/13 7Crisis management
- 8. Total articles (16 January-24 March) :273 informative analytical documented (datas, opinions, quotes) 3/26/13 8Crisis management
- 9. Horsemeat scandal: the essential guide Felicity Lawrence 3/26/13 Crisis management 9
- 10. Total articles (16 January-24 March) :273 informative analytical documented (datas, opinions, quotes) short news 3/26/13 10Crisis management
- 11. not critical 3/26/13 Crisis management 11
- 12. not critical humor Horse? No problem. Just don't take us for a ride Lucy Mangan 3/26/13 Crisis management 12
- 13. not critical humor reassuring for the society of England 3/26/13 Crisis management 13
- 14. not critical humor reassuring for the society of England self sarcastic, ironic 3/26/13 Crisis management 14
- 15. Martin Rowson 3/26/13 Crisis management 15
- 16. not critical humor reassuring for the society of England self sarcastic, ironic well disposed 3/26/13 Crisis management 16
- 17. Vs 3/26/13 Crisis management 17
- 18. Vs Nestle & Findus Vs 3/26/13 Crisis management 18
- 19. Vs Nestle & Findus Vs Poland often refers to EU as it is the major horsemeat trading partner to UK & Ireland 3/26/13 Crisis management 19
- 20. Vs Nestle & Findus Vs Poland often refers to EU as it is the major horsemeat trading partner to UK & Ireland support 3/26/13 Crisis management 20
- 21. Camerons opinion POSITIVE & NEGATIVE REMARKS 3/26/13 Crisis management 21
- 22. 3/26/13 Crisis management 22
- 23. 3/26/13 Crisis management 23
- 24. 3/26/13 Crisis management 24
- 25. 3/26/13 Crisis management 25
- 26. 3/26/13 Crisis management 26
- 27. James Meikleis a special correspondent for the Guardian 3/26/13 Crisis management 27
- 28. 3/26/13 Crisis management 28 Total articles ( 19 January-25 March) : 197
- 29. 3/26/13 Crisis management 29 Total articles ( 19 January-25 March) : 197 informative
- 30. 3/26/13 Crisis management 30 Total articles ( 19 January-25 March) : 197 informative emotional ( adjectives, parallelism, metaphors)
- 31. 3/26/13 Crisis management 31 Total articles ( 19 January-25 March) : 197 informative emotional ( adjectives, parallelism, metaphors) not humor
- 32. 3/26/13 Crisis management 32 caustic
- 33. 3/26/13 Crisis management 33 caustic critical
- 34. 3/26/13 Crisis management 34 caustic critical political orientation
- 35. 3/26/13 Crisis management 35 caustic critical political orientation blames Romania
- 36. 3/26/13 Crisis management 36
- 37. Plenty of statements 3/26/13 Crisis management 37
- 38. Plenty of statements from politicians 3/26/13 Crisis management 38
- 39. 3/26/13 Crisis management 39
- 40. Plenty of statements from politicians from members of food business 3/26/13 Crisis management 40
- 41. 3/26/13 Crisis management 41
- 42. Plenty of statements from politicians from members of food business from unionists and consortiums 3/26/13 Crisis management 42
- 43. 3/26/13 Crisis management 43
- 44. Paterson used words as 3/26/13 Crisis management 44
- 45. Paterson used words as trust 3/26/13 Crisis management 45
- 46. Paterson used words as trust engagement 3/26/13 Crisis management 46
- 47. Paterson used words as trust engagement responsibility 3/26/13 Crisis management 47
- 48. Paterson used words as trust engagement responsibility commitment 3/26/13 Crisis management 48
- 49. Paterson used words as trust engagement responsibility commitment confidence 3/26/13 Crisis management 49
- 50. Blame on Spanghero 3/26/13 Crisis management 50
- 51. Blame on Spanghero by French government 3/26/13 Crisis management 51
- 52. Blame on Spanghero by French government by British government 3/26/13 Crisis management 52
- 53. Blame on Spanghero by French government by British government by FSA officials inquiries 3/26/13 Crisis management 53
- 54. 3/26/13 Crisis management 54
- 55. Rare statements from Spanghero 3/26/13 Crisis management 55 Its a conspiracy
- 56. Statics and poll results About the influence in the market Meanwhile, 31% of 2,002 adults questioned for a survey for two Sunday newspapers said they had stopped eating ready-meals as a result of the scandal. About the effectiveness of political measures The survey, carried out on 13 and 14 February, also found 44% agreed with the statement "the government has responded well to the findings of horsemeat in ready meals" with 30% disagreeing 3/26/13 Crisis management 56
- 57. ARTICLES anonymous 3/26/13 Crisis management 57
- 58. THANK YOU FOR YOUR TIME Alexou Mirella Alevropoulou Alexia Dimitrakopoulou Aikaterini Papantonopoulos Giannis Pappa Stella Mania Xenou, Instructor, CEO at Reliant Communications Betty Tsakarestou, Assistant Professor, Head of Adv. & PR Lab Crisis management 58