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INTRODUCTION TO HOSPITALITY AND TOURISM
By definition innovative courses are locally developed and should represent local needs and
circumstances. The following information represents portions of an approved application for
Introduction
to Hospitality and Tourism, which may be helpful to other districts choosing to submit an
approval
request.
A. Description of the course and its essential knowledge and skills
1. This innovative course is an introduction to the Hospitality and Tourism Cluster. The course
will address the needs of the student to develop successful and meaningful life skills in order to
plan their career. The content will provide an introduction to various components of the
hospitality and tourism industry. Students will receive an overview of the careers that
encompass the management, marketing and operations of restaurants and other foodservices,
lodging, attractions, recreation events and travel related services in hospitality and tourism.
Recommended prerequisites: none
Grade Level: 9-10
2. Essential knowledge and skills – See essential knowledge and skills on attached pages.
B. Rationale and justification for the request in terms of student need
This section should be locally developed.
C. Description of activities, major resources, and materials to be used
This section should be locally developed.
D. Methods of evaluating student outcomes
E. Qualifications of the teacher
Certified to teach Vocational Home Economics/Family and Consumer Sciences or Hospitality,
Nutrition, and Food Science
The teacher should meet the requirements for teaching occupational family and consumer

sciences education or have a strong background of training or experience in hospitality.
Certified to teach Marketing Education
F. Amount of credit requested
½ - 1 credit INTRODUCTION TO HOSPITALITY AND TOURISM
Essential knowledge and skills
(1) Success in hospitality and tourism industry. The student demonstrates an understanding that
personal success begins with a personal mission. The student is expected to:
(A) Demonstrate a proactive understanding of self-responsibility;
(B) Explain the characteristics of personal values and principles;
(C) Identify personal career and education goals; and
(D) Describe the hospitality and tourism industry.
(2) Life Skills. The student develops principles in time management, decision-making, effective
communication, and prioritizing. The student is expected to:
(A) Apply effective practices for managing time and energy;
(B) Analyze the various steps in the decision-making process;
(C) Utilize the decision-making process in solving problems and managing peer pressure;
(D) Demonstrate effective verbal, nonverbal, written, and electronic communication skills;
(E) Practice positive interpersonal skills including conflict resolution, negotiation, teamwork,
and leadership;
(F) Use appropriate resources and techniques to prepare and deliver formal and informal
presentations; and
(G) Prioritize activities by focusing on personal goals.
(3) Successful Career Preparation. The student researches, analyzes and explores lifestyle and
career-pathway goals. The student is expected to:
(A) Explore the Hospitality and Tourism cluster and related programs of study;

i. Lodging;
ii. Recreation, Amusements & Attractions;
iii. Restaurants & Food/Beverage Services; and
iv. Travel & Tourism.
(B) Compare and contrast education and income levels;
(C) Develop personal accomplishment portfolio, resume, and demonstrate interview
techniques;
(D) Examine professional and workplace ethics and community service opportunities;
(E) Demonstrate an understanding of dressing for success and conforming to industry
standards.
(4) Essentials of Marketing. The student defines marketing and demonstrates an understanding
of
the functions of marketing as it relates to product, price, place, and promotion. The student is
expected to:
(A) Demonstrate an understanding of product planning, product mix, and product branding;
(B) Demonstrate an understanding of pricing strategies as it relates to profit;
(C) Explain the distribution systems and its use of marketing information systems;
(D) Examine the role of advertising, public relations, and premiums in promotions.
(5) Hospitality and Tourism. The student demonstrates knowledge of the development of the
global
hospitality and tourism network. The student is expected to:
(A) Define hospitality and tourism; (B) Demonstrate knowledge of the historic development of
the hospitality and tourism
industry;
(C) Study and synthesize the effects of the US and global economy on the hospitality and
tourism industry as it relates to the delivery of products or services;
(D) Summarize how to use the “state of the economy” to plan products and services by

defining currency, the exchange rate, and economics as it applies to the hospitality and
tourism industry;
(E) Explain the importance of the hospitality and tourism industry on the US economy; and
(F) Examine the relationships of government regulations in domestic and international travel
markets.
(6) The Travel Product. The student demonstrates an understanding of the various segments of
the
travel industry. The student is expected to:
(A) Explore the various modes of transportation, including air, rail, ground and water;
(B) Explain the types of accommodations and services in the hospitality industry;
(C) Demonstrate an understanding of the tourism sales distribution systems of travel
intermediaries;
(D) Demonstrate a knowledge of destination/attraction planning and development including
convention and visitor’s bureaus and state tourist boards;
(E) Identify the functions of meeting and event planning;
(F) Examine and analyze the role of tour and cruise organizations as it relates to leisure
travel.
(7) Selling Customer Service. The student understands that the hospitality and tourism industry
is a
service industry. The student is expected to:
(A) Analyze the concept of customer service;
(B) Analyze the concept of customer satisfaction;
(C) Demonstrate an understanding of the sales process.
(8) Tourism Trends and Case Studies. The student researches statistical data of the hospitality
and
tourism industry and analyzes the growth of various entities within the industry. The student is
expected to:

(A) Analyze the impact the Internet has had on the Industry;
(B) Examine the growth and decline of various Travel Products;
(C) Compare and contrast demographic population changes and their current and future affect
on the industry;
(D) Develop and present a case of a tourism growth opportunity for a given geographical area
taking into consideration its natural resources, climate, landforms, and time zones.
Tourism and Hospitality Management-
Tourism and hospitality is the fastest growing industry in the world with over 72.4 million jobs
within the industry. Through the growth of e-commerce and globalization, a wide variety of
career opportunities have emerged in the meeting and convention, attractions, event planning,
travel, gaming, transportations, airline, recreation and food and beverage fields. In Genesee’s
Tourism & Hospitality Management 107 KB program, students develop the skills needed to
become a vital part of this fast-paced and growing industry.
The Tourism and Hospitality Management program teaches concepts, principles, procedures
and vocabulary essential for success. Some of the exciting courses available to students include
Meeting & Convention Planning, Event Management, Hotel Operations, Food & Beverage
Management, Destination & Resort Marketing and Destination Geography. In addition to
specialized hospitality and tourism courses, students build a strong business management
foundation with courses like Public Speaking, Sales, Management, Entrepreneurship, Service
Quality Assessment and Accounting.
Essential components to success in the industry are hands-on-learning and real-life experience;
both are built into GCC’s program. Along with traditional learning, students have the
opportunity to use the skills they have obtained by planning and executing an annual themed
reception for over 1,300 people, professional development workshops, on campus events, field
trips and receive academic credit for work experience through professional internships. Many
students work at area hotels, restaurants, travel agencies and attractions such as the Darien
Lake Theme Park Resort. Walt Disney World also provides real-world experience through the
Walt Disney World College Program where they join a team of students from around the world
in creating “Disney Magic”. These learning opportunities not only enhance their resume, but add
to their success after graduation.

While studying the tourism and hospitality industry, Genesee's Travel Club provides travel
experience, another key element for success. Members plan fundraising events and take both
day and overnight trips. In addition, GCC's students have the opportunity to learn the Apollo
Computer Reservation System 31 KB on campus, from experts at AAA of Western & Central New
York.
A Tourism and Hospitality Management degree from Genesee provides a strong foundation for a
career, as well as for transfer to one of the numerous colleges that the program has articulation
agreements with. Whichever path you choose upon graduation, you will be prepared for the
success that our alumni and students can attest to.
For additional in formation on the Genesee Community College’s Tourism & Hospitality
Program, contact Amy Slusser at ALSlusser@genesee.edu.
For printer-friendly summary of Genesee's Tourism and Hospitality

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