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Hot topics in mktng

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Debasis Tripathy
Debasis Tripathy

The document lists over 20 hot topics related to marketing, technology, market research, social media, product development, pricing, and the environment. Some of the topics discussed include the relationship between consumers and technology and its implications for marketing, using thought leadership to build reputation, how mobile commerce is changing online marketing, and understanding how price can impact quality perceptions and product positioning.

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Hot Topics Our Love/Hate Relationship with Technology (and what it Means for Marketing Technology) Follow the Thought Leader: How Thought-Provoking Research can Build your Reputation Online Marketers Beware: M-Commerce is Changing Your Game Social Media versus Online Panel Sampling: Not All Respondents are Created Equal Optimizing the Profitability of Services Products Using Trade-off Analysis (Product Optimizer) Protection of Respondent Privacy When Conducting Market Research TURF Analysis: A Versatile Tool in New Product Development Research Where Are We Doing Better: China, Canada or Chile? A Methodology for Calibrating Global Satisfaction Surveys Market Segmentation Studies: 5 Ways to Get the Most Out of Your Efforts Is Social Media Killing Email? The evolution of online communication and commerce Net Promoter Score (NPS) Plus 2: The Extra Questions Needed to Truly Understand Customer Loyalty Portable People: How Handheld Devices Change Social Media and e-Commerce Creating a Value Proposition that Motivates Buyers to Action (Brand Development Part 2) The Results Are In: Social Media versus Focus Groups for Qualitative Research Baselines, Benchmarks and Barometers: Creating Indexes for Survey Trending A Brand Development Model: How to Define and Measure Brand Equity The Cost of Pricing: How Price Sensitivity Analysis Can Help Your Product or Service Succeed Pricing Your Product or Service? Understand How Price Can Affect Quality Perceptions and Product Positioning What Will It Take to Make Your Website Ready for Business? Only Your Customers Know! Not Enough or Too Many? Using TURF Analysis to Define a Short List of Features Ensuring Quality Data from Online Panels: SafeSample A Practical Alternative to Online Communities: OpinionPond How to Succeed During a Recession: Conduct Market research Is Customer Satisfaction Worth the Effort? How Linkage Analysis Validates the Impact on Your Bottom Line Decisions, Decisions: In Product Design, Its Not Really All or Nothing (in other words, Lifes a Conjoint) No Posers Allowed: How to Make Green Consumers See Red Music Downloads: Are You Getting Your Money's Worth? Trend-Setting Seniors: The Environment Opens Door to Green Technology Adoption Why Should My Company Care About Being Green?
Hot topics in mktng

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Hot topics in mktng

  • 1. Hot Topics Our Love/Hate Relationship with Technology (and what it Means for Marketing Technology) Follow the Thought Leader: How Thought-Provoking Research can Build your Reputation Online Marketers Beware: M-Commerce is Changing Your Game Social Media versus Online Panel Sampling: Not All Respondents are Created Equal Optimizing the Profitability of Services Products Using Trade-off Analysis (Product Optimizer) Protection of Respondent Privacy When Conducting Market Research TURF Analysis: A Versatile Tool in New Product Development Research Where Are We Doing Better: China, Canada or Chile? A Methodology for Calibrating Global Satisfaction Surveys Market Segmentation Studies: 5 Ways to Get the Most Out of Your Efforts Is Social Media Killing Email? The evolution of online communication and commerce Net Promoter Score (NPS) Plus 2: The Extra Questions Needed to Truly Understand Customer Loyalty Portable People: How Handheld Devices Change Social Media and e-Commerce Creating a Value Proposition that Motivates Buyers to Action (Brand Development Part 2) The Results Are In: Social Media versus Focus Groups for Qualitative Research Baselines, Benchmarks and Barometers: Creating Indexes for Survey Trending A Brand Development Model: How to Define and Measure Brand Equity The Cost of Pricing: How Price Sensitivity Analysis Can Help Your Product or Service Succeed Pricing Your Product or Service? Understand How Price Can Affect Quality Perceptions and Product Positioning What Will It Take to Make Your Website Ready for Business? Only Your Customers Know! Not Enough or Too Many? Using TURF Analysis to Define a Short List of Features Ensuring Quality Data from Online Panels: SafeSample A Practical Alternative to Online Communities: OpinionPond How to Succeed During a Recession: Conduct Market research Is Customer Satisfaction Worth the Effort? How Linkage Analysis Validates the Impact on Your Bottom Line Decisions, Decisions: In Product Design, Its Not Really All or Nothing (in other words, Lifes a Conjoint) No Posers Allowed: How to Make Green Consumers See Red Music Downloads: Are You Getting Your Money's Worth? Trend-Setting Seniors: The Environment Opens Door to Green Technology Adoption Why Should My Company Care About Being Green?