Hotcakes press release
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1) Independent filmmaker Jo Custer produced a short film called HOTCAKES on a small budget in New Orleans to hone her filmmaking skills and develop a series of short films. 2) HOTCAKES premiered locally on March 28th after a successful Kickstarter campaign raised $2,680 for post-production. 3) The production team hopes HOTCAKES is accepted to film festivals and has begun developing the next film in the series called SONUVABITCH with plans to shoot in May.
Hotcakes press release
- 1. 534 Angela Street, Arabi, LA 70032 unclearpictures@gmail.com (504)908-3551 FOR IMMEDIATE RELEASE Film/Local Film/Challenges Thursday, March 1, 2012 NEW ORLEANS, LA -- Short ?lms don't traditionally make returns, but they sure can cost money, especially when a production wants to build a set and pay their people. Sometimes, independent ?lmmaker Jo Custer -- who drives cab for a living, despite being a published, employable writer -- feels like producing paying shorts is robbing Peter to pay Paul. But the ability to front all of the hard production costs with her own money was as important to her as making a good short that people would want to see. After moving from Pittsburgh to New Orleans primarily to ?nd the kind of talent that had already evacuated the crumbling, old steel town, the kind that New Orleans draws effortlessly, Jo spent a year in the Film Production MFA program at UNO. She made one ?lm in that time, an unevenly directed and acted three-pager called TOLL ROAD. Frustrated with the limitations of a ?lm program and beginning to get published, paid and noticed as a writer, she left school. A stint as an unpaid stringer for the Louisiana Entertainment Reporter ended when the start-up rag stopped producing content. She was hired to adapt short stories for literary magazine Mixer Publishing (with deferred pay) -- and asked again to write ?lm features as an independent contractor for Paste Magazine -- only to be confronted with homelessness in the summer of 2011. With no car or phone, nor job offer that didn't depend upon both, Jo turned to cab driving and effectively killed three birds with one stone. After two months' regrouping, she let go of her other writing aspirations temporarily and decided it was time to make the next ?lm. Enter HOTCAKES, a 20 minute modern, urban Western shot all on one location in the Marigny on a moveable set and employing over 20 people, all told. Local businesses helped the production make its paces, both in getting the ?lm in the can and in follow-through during post-production. Byrdie's Cafe and Art Gallery, where the set was built and shot, provided the location for a song and The Shadowbox, a Fringe theatre located on the same block of the St. Claude Gallery & Arts District, did the same for the HOTCAKES test screening, a week before the production team raised a very successful $2680 on Kickstarter to ensure proper shepherding. The concept and follow-through were such that principal actors expressed an interest in staying with their characters, thus giving birth to the next ?lm concept, a comedic Western in?uenced by SILVERADO and Owen Wister's "The Virginian," another short entitled SONUVABITCH. That idea is in treatment form now and is targeted for a May shooting schedule as the second installment in the re-imagined "Short Stack Series."
- 2. The series will take a look at different principals and make them protagonists in a way that compels and completes as fully realized and executed stories, but that still ?ts in with the plot and character back stories as already written and performed. Post-production is down to ?nal music, sound and coloring touches on HOTCAKES, set to premiere at Cafe Istanbul in the Healing Center on St. Claude at 8 pm on March 28, the ?rst of several local screenings and a six-month ?lm fest game plan. The production team hopes very much to break into the festival circuit with this ?rst ?lm; but, since the series is set up to challenge multiple crew members to learn enough to be ready to make a feature ?lm perhaps as soon as 2013, they are willing to go back to the drawing board with SONUVABITCH and take it to a whole, new level. Whether or not the series will gain traction with its newly found audience regardless of ?lm festival success or not remains to be seen, and that's something that affects Jo's approach. The projected budget for SONUVABITCH is currently $800, not including human resources -- a thing for which Jo expects to stipulate a condition, contractually, on the next round as she builds crew. "People often talk about how the best people will work for free, for the love of the art, and that may be true. But what if, from now on, the best people are the ones who work for fundraising with even a fraction of the same fervor?" For more information, please visit: http://hotcakesmovie.com/