ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

Hotel marketing representation

•
•
Luis Cocco
Luis Cocco

This proposal offers hotel marketing representation services to function as a local extension of the hotel's sales and marketing team. It will provide attendance at industry events through a cost-effective stand share program. Membership in the Boutique Lifestyle Lodging Association is included, recognizing excellence in design, service, and leadership. Digital marketing services aim to increase direct bookings through the hotel's website and social media management. Data on Travel & Adventure Show attendees shows they are wealthy, well-educated, frequent travelers looking for authentic cultural experiences. The total proposed cost is $12,500 annually.

1 of 8
Download to read offline
Hotel marketing representation
Hotel Marketing Representation Proposal We will basically function as a local extension of your sales and marketing team, at a fraction of the cost of full company presence. Our stand share program works very successfully to reduce individual hotels’ cost of participation and increase the number of events that our members are able to attend. Some of the events we have attended include: The International Tourism & Travel Show- Montreal, Canada World Travel Market - London, England Travel & Adventure Show
We include your Hotel in theThe BLLA Awards and complimentary memberships in the BLLA ASSOCIATION : The BLLA Awards honors those prominent leaders and pioneers in the boutique & lifestyle hospitality sector that have made extraordinary contributions to their properties or organizations, both personally and professionally, and have earned the respect of the industry. Additionally, lodging properties and adjoining establishments will be recognized for their achievements showing excellence in design, service and other factors and who stand above the rest. Presentation: http://www.blla.org/wp-content/uploads/2016/12/BLLA- Brochure-2017.pdf Increase Direct Bookings Our hotel website marketing services are designed to help you drive more traffic to your hotel’s own website, and ultimately increase conversions and direct bookings. Digital marketing services include SEO and PPC campaign set up and management, social media management services, as well as the ability to market your hotel through Trip Advisor. We can also provide website design and development services. Member hotels can also use the hotel booking engine which is designed to help independent hotels and small chains convert online shoppers to hotel guests, as well as deliver real-time confirmed reservations.
Travel Habits: The Average Traveler vs Travel & Adventure Show Attendees 15% state they spend $5,000 per year for leisure travel 26% of travelers took 5 or more leisure vacations last year 23% of travelers took 2 international trips last year 48% took regional overnight trips Average Traveler* 40% of attendees spend over $5,000 on leisure travel per year 43% of travelers took between 3-6 leisure vacations last year 67% of travelers took 2 international trips last year 72% took regional overnight trips Travel & Adventure Show
Demographics: The Average Traveler vs Travel & Adventure Show Attendees 30% have a household income of over $80,000 52% are married or in committed relationships 48% hold college degrees Average Traveler 56% have a household income of over $400,000 63% are married or in a committed relationship 96% hold college degrees Travel & Adventure Show
What Today’s Traveler Wants Today’s traveler wants an authentic, experiential travel experience that fully immerses them in a foreign culture. They’re looking for personalization, inspiration and self-discovery. Authenticity Culinary Cultural 69% 65%* 74% 66%* 69%* 70%
The Travel & Adventure Show Series Traveler decisions have been influenced by the Travel & Adventure Shows In bookings…and counting
Other related services Included: Digital Hotel Marketing Website and Booking Engine Loyalty Program Central Reservation Subtotal $12,500.00 Total $12,500.00 Name Price QTY Subtotal Soft brand hotel and Marketing representation Yearly Fee $12,500.00 1 $12,500.00

More Related Content

Hotel marketing representation

  • 2. Hotel Marketing Representation Proposal We will basically function as a local extension of your sales and marketing team, at a fraction of the cost of full company presence. Our stand share program works very successfully to reduce individual hotels’ cost of participation and increase the number of events that our members are able to attend. Some of the events we have attended include: The International Tourism & Travel Show- Montreal, Canada World Travel Market - London, England Travel & Adventure Show
  • 3. We include your Hotel in theThe BLLA Awards and complimentary memberships in the BLLA ASSOCIATION : The BLLA Awards honors those prominent leaders and pioneers in the boutique & lifestyle hospitality sector that have made extraordinary contributions to their properties or organizations, both personally and professionally, and have earned the respect of the industry. Additionally, lodging properties and adjoining establishments will be recognized for their achievements showing excellence in design, service and other factors and who stand above the rest. Presentation: http://www.blla.org/wp-content/uploads/2016/12/BLLA- Brochure-2017.pdf Increase Direct Bookings Our hotel website marketing services are designed to help you drive more traffic to your hotel’s own website, and ultimately increase conversions and direct bookings. Digital marketing services include SEO and PPC campaign set up and management, social media management services, as well as the ability to market your hotel through Trip Advisor. We can also provide website design and development services. Member hotels can also use the hotel booking engine which is designed to help independent hotels and small chains convert online shoppers to hotel guests, as well as deliver real-time confirmed reservations.
  • 4. Travel Habits: The Average Traveler vs Travel & Adventure Show Attendees 15% state they spend $5,000 per year for leisure travel 26% of travelers took 5 or more leisure vacations last year 23% of travelers took 2 international trips last year 48% took regional overnight trips Average Traveler* 40% of attendees spend over $5,000 on leisure travel per year 43% of travelers took between 3-6 leisure vacations last year 67% of travelers took 2 international trips last year 72% took regional overnight trips Travel & Adventure Show
  • 5. Demographics: The Average Traveler vs Travel & Adventure Show Attendees 30% have a household income of over $80,000 52% are married or in committed relationships 48% hold college degrees Average Traveler 56% have a household income of over $400,000 63% are married or in a committed relationship 96% hold college degrees Travel & Adventure Show
  • 6. What Today’s Traveler Wants Today’s traveler wants an authentic, experiential travel experience that fully immerses them in a foreign culture. They’re looking for personalization, inspiration and self-discovery. Authenticity Culinary Cultural 69% 65%* 74% 66%* 69%* 70%
  • 7. The Travel & Adventure Show Series Traveler decisions have been influenced by the Travel & Adventure Shows In bookings…and counting
  • 8. Other related services Included: Digital Hotel Marketing Website and Booking Engine Loyalty Program Central Reservation Subtotal $12,500.00 Total $12,500.00 Name Price QTY Subtotal Soft brand hotel and Marketing representation Yearly Fee $12,500.00 1 $12,500.00