Hilton Hotels is considering three app ideas for their customers: 1) A concierge app that provides guests information about the local area and entertainment options when booking a hotel, allowing them to purchase tickets through partnerships. 2) A community app that allows guests to interact and find other guests interested in social activities during their stay. 3) Partnering with Dopplr to access profiles of loyal Hilton Honors members, allowing them to share tips, reviews, photos and recommendations of Hilton hotels on a social platform.
2. Idea #1Hilton Hotels Concierge Service: App for smartphone/computerWhenguests book Hilton hotels, theywillreceive an offer to download an app: itgivesthem info on the surroundings of the hotel, entertainment, book Opera tickets (partnershipwithOpera) etc.
3. Idea #2CommunityApp for smartphone/computerTemporaryappthatenablescustomers to interactbetweeneachother for the duration of theirstayLook for social interaction duringtheirstay: eg. Volleyball partner束Hilton Book損
4. Idea #3For the loyal customersHHonorswhoalready are on Dopplr:Partnership to collecttheir profiles fromDopplrHilton customerscan exchange tips, opinions, photos, experiences etc. and recommend the Hilton Hotelsthattheyprefer
